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American Express announces cardholder benefits at BST Hyde Park 2024

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If you are attending any of the BST Hyde Park 2024 concerts, which kick off this weekend, you will have seen that American Express is returning as headline sponsor.

What does this mean in practice for you as a cardholder?

Someone at Amex read a survey saying that ‘7 in 10 Gen Zs and 6 in 10 Millennials engage in manifestation practices – the act of seeking to bring something into existence or reality through focused intention and action’. This lead to The Amex Experience, which will invite you ‘to enter a space where you are inspired to manifest your ultimate festival dreams into reality’.

Amex Experience BST Hyde Park

In slightly more practical language:

“Festival-goers enter The Amex Experience and embark on a train-inspired journey through unexpected moments as they manifest the ultimate festival experience. On the ground floor, open to all festival goers, there will be five stations, each offering a different experience – from a bustling night market with an eclectic mix of pick and mix sweets, to epic photo experiences against iconic music backdrops, a bar offering exclusive elixir cocktails, and the chance to win prizes.

On top of this, an exclusive Mezzanine level “Daydream City,” will be open for Card Members and up to three guests, which will offer further photo opportunities, foam-fuelled cocktails, and a great view of the stage.”

If this all falls into the ‘not really me’ category, don’t worry:

  • you will receive 5% off all purchases you make at BST when you pay with an American Express card
  • you can collect a complimentary re-usable water bottle from any Amex kiosk
  • you can join Amex-only lines in the merchandise tents

best travel rewards credit cards

Want to earn more points from credit cards? – July 2024 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

Marriott Bonvoy American Express

20,000 points for signing up and 15 elite night credits each year Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

The Platinum Card from American Express

40,000 bonus points AND (to 27th August) £400 to spend at Amex Travel Read our full review

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Business Rewards Visa

10,000 points bonus – plus an extra 500 points for our readers Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback Business Credit Card

1% cashback uncapped* on all your business spending (T&C apply) Read our full review

Comments (47)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • SammyJ says:

    Any indication of when DL flights to MCO will be released for sale?

  • mhughes says:

    A survey based on “gen z” and “millienial” age groups, when there isn’t even an accepted definition of what those age groups are, isn’t worth a damn.

  • cin4 says:

    Sadly the water bottle is plastic crap that will end up in landfill and the 5% discount often needs to be chased.

    • Kevin C says:

      Do you know this? Water bottle was metal last year. The 5% discount is given at point of sale. Perhaps you haven’t been recently.

  • DarrenS says:

    I have only ever heard anyone refer to themselves as a Millienial in the US. More than one person actually. I doubt if there is such a person elsewhere, other than in Advertising/PR people’s heads.

  • Jonathan says:

    For the Delta flights to Orlando AMEX Plat Card holders will be able to fly economy but access the Sky Club at Orlando. You could see people flying out Virgin and accessing Clubhouse via an Upper Class reward but flying back economy with Delta and still getting the lounge access.

  • strickers says:

    In wonder how many Millennials and Gen Z will be watching Andrea Bocelli with me next week? I’ll make sure to grab my free water bottle and use my Amex card, bravo Amex for adding some real value!

  • pigeon says:

    Very curious about why they did this… the whole reason for the Virgin / Delta tie-up is that Virgin can fly Delta passengers transatlantic, but with a much lower cost base.

    Delta has tried things like LHR-LAX and it hasn’t worked, its simply better for them to codeshare on VS. So I have no clue how they’ll make LHR-MCO work.

    Only thing I can think of is VS is slightly short of long-haul aircraft.

    • Rob says:

      That’s what I though. It frees up an aircraft for Virgin to fly eastwards (Maldives, Dubai, whatever) IF Virgin now cuts its own frequencies. Either that or Virgin had planned to go double daily and now won’t bother.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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