American Express is bringing back its cardmember lounge at Wimbledon

The American Express cardmember lounge is returning for the 2024 tournament which starts on Monday.

There will also be a new ‘Amex Pavilion’ on the Hill.

If you are wondering what it’s like, here are some photos from 2022 taken by reader Alex. Hopefully it will be sunnier this year!

Visit the American Express Wimbledon Cardmember Lounge

The American Express lounge is located between Court 3 and Court 12.

Any American Express cardholder can enter the lounge, irrespective of the country where their card was issued. It opens at 10.30am and closes at 7pm, with last entry at 6.30pm.

Each cardholder can take up to two guests into the lounge.

If nothing has changed since last year, the lounge will not have any toilets. You have to leave the lounge and rejoin the queue to get back in, which is clearly not ideal.

You get a great view over the outside courts (rain permitting):

Here is a PR shot for 2024:

…. and an actual interior shot from 2022:

Whilst the lounge has a bar and serves snacks, these are not free.

New for 2024 – the Amex Pavilion

New for 2024, the Amex Pavilion – situated on the Hill – offers you the opportunity to try an array of interactive games and enjoy a bar on the lower level.

Amex cardmembers will have exclusive access to the second floor viewing platform. This offers the best views of the large screen on the Hill.

The Amex Pavilion is open from 10am to 9pm or 30 minutes after the last ball if earlier.

Here is a PR image:

The Amex Fan Experience returns

The American Express Fan Experience is back this year in the Southern Village. It includes:

• massage chairs
• TopSpin Gaming Area
• the return of the “Find Andy’ challenge, a kind of “Where’s Wally?” event
• a postcard station

It is open from 10am to 9pm in Week 1 and 10am to 7pm in Week 2.

An exclusive £20 cashback offer

There’s a special cashback offer for purchases on site.  If you spend £140 or more in the grounds during the tournament on your card you’ll get £20 back.  You can only get the cashback once per card.

Registration is required. You should see this offer in the Amex app or on your online statement page.

Amex complimentary radios return

Once again, you can pick up a complimentary radio headset from American Express mobile kiosks around the grounds, as well as in the Queue, the Cardmember Lounge and the Fan Experience.

These offer three channels of commentary.

Radios can be recycled at the exit gates when you leave.

Conclusion

Amex is clearly continuing to build up its presence at Wimbledon, and there is a good mix of activities this year.

There is a lot more going on than we’ve covered here, including a takeover at Wimbledon and Southfield stations and on public transport along the route. Amex is also sponsoring three screens in Hammersmith, Spitalfields and Piccadilly where Wimbledon will be televised.

The lounge never quite delivers. It’s a shame that food and drink is not free, but then it would only encourage more people to visit and to stay longer so it may end up being self defeating. I would have been tempted to offer fast track entry to Platinum cardholders, or at least a free drink voucher – some cardholders are more valuable than others at the end of the day.

That said, if it is crowded in the grounds – which it usually is – then, as long as nothing has changed this year, the lounge is a decent spot to get out of the sun / rain and watch the play on the outside courts from the balcony.

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Want to earn more points from credit cards? – September 2024 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

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You qualify for the bonus on these cards even if you have a British Airways American Express card:

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

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