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BAPP Amex sign-up bonus is PERMANENTLY increased to 30,000 Avios

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American Express has made two announcements today. The first, covered in a separate article, is the temporary offer of a £400 Amex Travel credit when you apply for The Platinum Card and spent £6,000 within three months.

The second change is on the British Airways American Express Premium Plus credit card.

The sign-up bonus is PERMANENTLY increased to 30,000 Avios.

Alongside this, the spend target for the sign-up offer has been doubled. You must now spend £6,000 within three months to receive the bonus.

BA Amex fee AND voucher qualifying spend to rise sharply

Of course, American Express giveth and American Express taketh away ….

In April, two negative card changes were unveiled:

  • The fee for the Premium Plus card increased from £250 to £300. This was effective immediately for new applications and will apply to existing cardholders on their next renewal date after 1st August 2024.
  • The annual spend required to receive a 2-4-1 companion voucher will increase to £15,000 in November. This applies to all cardholders on that date – if you haven’t triggered your current voucher by 31st October, the target jumps to £15,000 on 1st November even if you were just £1 short.

In light of the fee increase, the increase in the sign-up bonus is proportionate and not unexpected.

Instead of charging a £250 annual fee and giving 25,000 Avios as a sign-up bonus, the Premium Plus Amex now charges a £300 annual fee and gives 30,000 Avios as a bonus.

To be honest, the rationale for increasing the spend required to receive the bonus – from £3,000 in three months to £6,000 in three months – is less clear. Why is the minimum income requirement set at £35,000 per year when you need to spend a chunky £6,000 in three months to earn the bonus?

There is no change to the 5,000 Avios bonus on the free British Airways American Express card. However, the spend target is doubled from £1,000 in three months to £2,000 in three months.

Who qualifies for the bonus on the British Airways American Express Premium Plus card?

The standard American Express bonus rules for personal cards are:

  • you must earn £20,000 to be accepted
  • you won’t get a bonus if you’ve had any personal American Express card in the past 24 months

The Premium Plus card has a different rule

However, the rules are different for the British Airways Premium Plus card (but NOT the free BA card):

  • you must earn £35,000 to be accepted
  • you won’t get a bonus if you’ve had either of the British Airways American Express cards in the past 24 months
  • you WILL get a bonus if you’ve had (or currently have) Gold, Platinum, Amex Rewards, Harrods, Nectar, Marriott or any other non-BA personal American Express card

…. as does The Platinum Card

For completeness, I should mention that there is a similar exemption for The Platinum Card, if you want to pick up the £400 Amex Travel credit which is on offer from today:

  • you must earn £35,000 to be accepted
  • you won’t get a bonus if you’ve had a card which earns Membership Rewards points (ie Gold, Platinum, Centurion, Amex Rewards) in the past 24 months
  • you WILL get a bonus if you’ve had (or currently have) British Airways, British Airways Premium Plus, Harrods, Nectar, Marriott or any other personal American Express card

You can find out more, and apply for, the British Airways Premium Plus card here.

The representative APR is 139.9% variable, including the annual fee.  The representative APR on purchases is 31.0% variable.

You can find out more, and apply for, The Platinum Card here.

The representative APR is 704.6% variable, including the annual fee.  The representative APR on purchases is 31.0% variable.

Disclaimer: Head for Points is a journalistic website. Nothing here should be construed as financial advice, and it is your own responsibility to ensure that any product is right for your circumstances. Recommendations are based primarily on the ability to earn miles and points. The site discusses products offered by lenders but is not a lender itself. Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority to act as an independent credit broker.


best travel rewards credit cards

Want to earn more points from credit cards? – July 2024 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

Marriott Bonvoy American Express

20,000 points for signing up and 15 elite night credits each year Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

The Platinum Card from American Express

40,000 bonus points AND (to 27th August) £400 to spend at Amex Travel Read our full review

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Business Rewards Visa

10,000 points bonus – plus an extra 500 points for our readers Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback Business Credit Card

1% cashback uncapped* on all your business spending (T&C apply) Read our full review

Comments (104)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Ben says:

    Have to say it’s dismaying. I’m relatively new to the points game only having started last September and have been working out how to game things since then. I run a small business so personal/business income/expenses have a lot of blurry lines. Am putting a plan in place for achieving £10k in spend post renewal by the end of October but will take some fudging.

    After that can’t see the new terms working for me which will be a shame and will have to focus on the Barclaycard which t’other half has and maybe look at Virgin. People talk about East/West but we like to head South to Africa

  • Mark says:

    Maybe a silly question… If somebody was a supplementary plat card holder, can they still apply for Plat and get the bonus?

  • Simon says:

    I had an offer for 60k points if I applied by the 11th of June for this card. I knew I was pushing my luck as I have other AMEX cards. Application said to wait for a decision, I assume it was a No as after nearly a month I’ve heard nothing but odd customer service not at least to let the customer know.

    • points_worrier says:

      I believe Amex are good at letting you know either way. I imagine yours is at the bottom of a big pile of them to still decide.

      • Simon says:

        @points_worrier you were correct, a month and a half after applying I got an email this morning to say my application had been accepted.

    • Greg says:

      I applied for that offer and was accepted immediately. A big car insurance bill and an IKEA sofa meant I hit £3k in just over a month. 60k avios in the bag and a 241 on its way for sure. Plus 3k avios for a supplemental card.

      Happy days.

  • Sam says:

    Amex’s retention bonuses surely need to be at least 30k for anyone to even consider renewing.

    Assuming not (and you can only just about meet the annual spend target to trigger the 241), that gets you 22,500 avios (45k points with the voucher.

    As an example, London – Milan is 18,500 return per person (+£1 on RFS).

    So, you are effectively getting 2 x return flights to Milan or other destinations with similar distance for £302.

    Not exactly looking like a deal breaker is it (guess it depends how much someone values the flexibility on the reward ticket)

  • Dawar says:

    I plan to cancel my BAPP card after I trigger the 241 voucher with these changes. My renewal date was recent so I might be off by a £1-2k before October.

    If I book a refundable flight to trigger the 241 voucher, use the voucher, refund the flight and then cancel the card.The voucher doesn’t get invalidated right?

  • Misty says:

    We have already triggered our 241 this year, If we spend another 10k prior to the October deadline will we get another one. or is it one per calendar year ?

  • Misty says:

    Thanks Rob.

  • Nigel_HD says:

    Amex are going to lose ‘new customers’ with the £6k in 3 months threshold. The winners will be Barclaycard Avios Plus. The upgrade voucher is not as valuable as the 2-4-1 but it is slightly cheaper AND is 100% accepted by all traders. The latest Amex ‘refusal’ comes next month with eBay declining to accept it. Perhaps not a big ‘spend’ for most people, but when I add this to all my home, car and medical insurances (not accepted), I am £7k down on what I can spend with Amex. I’m on target to hit £10k by November, but in February 2025 I’ll be downgrading and moving to Barclaycard Avios Plus.

    • Rob says:

      I agree it seems chunky and doesn’t make much sense given they are happy to accept a £35k income.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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