NoMad London hotel now bookable via Hilton, with a 4-4-3 deal for cash stays

As we covered in April, Hilton has acquired the hugely successful NoMad London hotel in Covent Garden, with a view to rolling out the brand.

Hilton had been planning a ‘luxury lifestyle’ hotel brand for some time to compete against Marriott’s W and the like. Acquiring NoMad appears to be a way of speeding this up.

NoMad London is now available to book for Hilton Honors points – see here. However, it has been given a points cap of 95,000 points compared to, say, 80,000 points for Hilton Park Lane and The Trafalgar.

This means that, on expensive nights when properties are selling for their cap, NoMad will be the most expensive Hilton points option in London.

If you are interested in paying cash, there is a good deal available.

Hilton’s ‘Impressario’ scheme for luxury travel agents has been rebranded as ‘Hilton for Luxury’, with NoMad added.

Book via a ‘Hilton for Luxury’ agent, such as our partner Emyr Thomas, and you get:

• Book four nights, pay for three
• Free breakfast for two people
• $100 hotel credit per stay (not valid against room rate)
• One category upgrade subject to availability
• Early check-in and late check-out, subject to availability
• Double Hilton Honors points

You will pay Best Flexible Rate as per the Hilton website, paying on departure as usual.

You can contact Emyr via the form here.

You can find out more about NoMad London on the Hilton website here.

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How to earn Hilton Honors points and status from UK credit cards (October 2024)

There are various ways of earning Hilton Honors points from UK credit and debit cards.  Many cards also have generous sign-up bonuses.

There are two dedicated Hilton Honors debit cards. These are especially attractive when spending abroad due to the 0% or 0.5% FX fee, depending on card.

You also receive FREE Hilton Honors status for as long as you hold the debit cards – Gold status with the Plus card and Silver status with the basic card. This is a great reason to apply even if you rarely use it.

We reviewed the Hilton Honors Plus Debit Card here and the Hilton Honors Debit Card here. You can apply for either card here.

There is another way of getting Hilton Honors status, and earning Hilton Honors points, from a payment card.

Holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card.  It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status.  We reviewed American Express Platinum in detail here and you can apply here.

You can also earn Hilton Honors points indirectly with:

• American Express Gold (20,000 bonus Amex points)
• American Express Rewards Credit Card (10,000 bonus Amex points)

and for small business owners:

• American Express Business Gold (20,000 bonus Amex points)
• American Express Business Platinum (40,000 bonus Amex points)

SPECIAL OFFER: Until 22nd October 2024, the bonus on American Express Business Platinum is increased to up to 80,000 Membership Rewards points, worth 80,000 Avios. You will receive 8 points per £1 spent for the first three months, on up to £10,000 of spending. Click here to read our full card review. Click here to apply.

SPECIAL OFFER: Until 22nd October 2024, the bonus on American Express Business Gold is increased to up to 40,000 Membership Rewards points, worth 40,000 Avios. You will receive 4 points per £1 spent for the first three months, on up to £10,000 of spending. The card is FREE for your first year. Click here to read our full card review. Click here to apply.

The conversion rate from American Express to Hilton points is 1:2.

Click here to read our detailed summary of all UK credit cards which can be used to earn Hilton Honors points. 

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)