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BIG NEWS: BA moves to revenue-based tier status for Bronze, Silver, Gold and Gold Guest List

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As we have been predicting for some time, British Airways has announced the move to revenue-based tier status.

The net effect is that earning Gold status will now be very, very difficult, bordering on impossible, for leisure travellers.

Some changes are unexpected – the speed of the launch (1st April) and a rebranding of British Airways Executive Club to ‘The British Airways Club’. Whilst a bit more 21st century, it’s ironic given that only ‘executive’ travellers are now likely to qualify for the higher tiers.

British Airways Club membership cards

Here are the new British Airways status thresholds that kick in from 1st April 2025:

  • Bronze: 3,500 points
  • Silver: 7,500 points
  • Gold: 20,000 points
  • Gold Guest List – new member: 65,000 points (with at least 52,000 earned through British Airways-marketed flights and British Airways Holidays)
  • Gold Guest List – renewal: 40,000 points (with at least 32,000 earned through British Airways-marketed flights British Airways Holidays)

There will be milestone bonuses of 2,500 Avios at 5,500 tier points, 4,000 Avios at 11,000 tier points and 5,000 Avios at 16,000 tier points which will be triggered on the way to Gold. Assuming 1p per Avios of value these are not exactly generous.

These changes were made “based on our Members’ feedback” according to BA’s press release so if you don’t like them, you only have yourself to blame.

What is a ‘point’?

1 point = £1 of spending on British Airways-marketed flights.

ONLY the base fare and BA-imposed surcharges are included. Airport charges, Air Passenger Duty etc are NOT included. Seat selection and luggage fees ARE included.

On a £11,990 fully flexible ticket to New York in Club World, virtually all spend (£11,687) would qualify towards status. On a £387 economy flight to New York, only £189 of spend would count.

There are other ways of earning ‘points’

You will be able to earn up to 1,000 points per year by purchasing Sustainable Aviation Fuel credits. You will get 1 tier point and 10 Avios per £1 spent on SAF credits.

You will be able to earn up to 2,500 points per year via spending on the British Airways Premium Plus American Express credit card. It isn’t clear what the ‘conversion rate’ will be – I suspect something close to 1 point per £10 spent.

You will earn 1 point per £1 spent at British Airways Holidays. For high end leisure travellers this could be an attractive way of earning status. However, BA has potentially messed this up because tier points will be split equally between all travellers. You can’t book a £20,000 holiday for a family of four and get Gold – in fact, at 5,000 points each, you wouldn’t even all get Silver.

(What you COULD do is book a BA Holiday – flight and hotel – for one person, and then have the rest of your family book their flights separately. This ensures that you receive all the tier points.)

One upside is that there will no longer be a minimum stay requirement for earning via BA Holidays.

What happens with partner flights?

You will earn tier points based on a percentage of miles flown for non-alliance partners.

For Malaysia Airlines, for example, it will increase from 2% of miles flown on a discounted Economy ticket to 30% of miles flown for a fully flexible First Class ticket.

This structure means that it is VERY unattractive for people buying flexible tickets to choose a partner airline over British Airways. For low cost premium cabin tickets it is probably roughly equal – eg Heathrow to Kuala Lumpur in discounted Business Class on Malaysia Airlines would earn 1,600 tier points under the new structure which is roughly what a £2,000 sale cash ticket on BA would earn.

Some airlines are rewarded more generously. Qatar Airways, for example, earns 25% of miles flown in deeply discounted Business Class. This is double what you receive for flying Malaysia Airlines.

There will be bonus tier points for the first few months

Flights booked BEFORE 14th February for travel after 1st April will earn bonus points. It isn’t clear if these are one-way or return, I suspect one-way:

  • Euro Traveller: 50 points
  • Club Europe: 100 points
  • World Traveller: 70 points
  • World Traveller Plus: 140 points 
  • Club World: 210 points
  • First: 330 points

These are bizarrely small numbers based on the new tier thresholds. 420 bonus tier points for a Club World return flight isn’t going to make much impact on hitting 20,000 tier points for Gold.

What happens with existing bookings for travel after 1st April?

It’s not clear. We are told:

“Customers who already hold bookings for travel after 1 April 2025 will be awarded Tier Points based on a conversion of the existing method. Any existing bookings will earn proportionally the same number of Tier Points, or more, as they would today.”

The implication is that it will be based on the same % of status as you would need today. A flight earning 140 tier points (currently 23% of Silver or 9% of Gold) will presumably earn somewhere between 23% of the new Silver threshold (7,500 points) or 9% of the new Gold threshold (20,000 points).

The implication is that this only applies to existing bookings made before today. If you book today, you will be on the new system for travel from 1st April.

What happens with existing BA Holidays bookings for travel by 30th June?

People have booked with BA Holidays expecting double tier points (for trips taken between 1st April and 30th June) based on the current tier point system.

On paper you won’t be worse off. The tier points you would have got will be multiplied by 13.5 and then doubled. Trust me that this is fair.

The bigger issue is that if you will need additional tier points for status, the gap is bigger. For example, if your BA Holiday would have got you halfway to Silver it still will – but you’d still need to spend £3,750 to earn the other half of the points needed.

British AIrways Club status changes

Are ‘soft landings’ remaining?

It isn’t clear. However, a BA employee has told me that they will be removed. If correct, a Gold member will now drop directly to Blue.

What is happening to Lifetime Gold?

Your existing tier points will be converted. Take a look at the FAQ here for details.

Conclusion

This is, clearly, a pivotal move by British Airways. It is effectively washing its hands of the leisure market and going all-in to attract the dwindling band of full fare business travellers.

With Gold now available for just over one and a half £12,000 fully flexible Club World return flights to New York, it is clear who the target market now is.

Realistically, it will now be impossible to earn Gold for small business travellers, economy travellers or self-funded leisure travellers. Even Silver will be a major stretch. British Airways Holidays spend could have offered a lifeline, but by splitting the tier points equally among all travellers it’s not going to make any real impact.

It’s not clear to me why BAEC members asked for this, since it was done ‘based on member feedback’ according to BA but that’s people for you ….!

It will also be virtually impossible for corporate travellers to earn Gold status based on economy travel. This leads to the question of why you’d even want to push for status – if the only people who can earn status are flying in Business Class, they don’t need Silver status anyway as they have the benefits. Gold doesn’t add much on top.

The long term issue remains. Business travellers have their flights paid for by their employers. Many of these are tied to BA or oneworld via a route deal. Many get huge end-of-year rebates which means their headline spend is not what they actually pay – in reality business travellers with a high rebate will need to spend LESS to earn status than leisure travellers. BA is rewarding ‘loyalty’ from people whose loyalty is contractually enforced on them.

Remove status from those people who DO have a choice of airline – leisure travellers, small business owners – and their reasons for flying British Airways shrink dramatically.

What I don’t understand is why the offsets for leisure and SME travellers are so half-hearted. Capping credit card tier points at 2,500 is pathetic – just 12.5% of what you need for Gold and still leaving you £5,000 of ‘before taxes’ BA spend short of Silver. American Airlines now lets you earn status based ENTIRELY on credit card and partner spend if you wish. If someone wants to put £200,000 through their BA Amex to earn Gold status, why not let them?

The British Airways Club, of course, is not the only game in town for earning oneworld status. I suspect that most people will now find it easier to earn Silver or Gold-equivalent status via another oneworld airline – you would get virtually the same benefits except for Gold access to additional Economy Avios inventory. We’ll be looking at these options in detail as we get nearer to April.

As a starter, remember that oneworld member Royal Jordanian will give you 12-months of BA Bronze-equivalent status for just $49 if you have hotel or airline elite status elsewhereclick here to read more.

You can find out more about these changes on this special page of ba.com.

Comments (3839)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • SXPARKIN says:

    BA Holidays 16 page Greece Supplement in the UK Sunday Times today – on page 3 ( pushing what assuming our Leisure travellers mainly) to…. ‘Miles of Style in BA.CE…and ‘relax in the exclusive private lounge….then ‘ get settled in your supremely comfortable seat…’and enjoy a wide range of delicious food’…What amazing timing let alone choice of wording….I will comment no further.

    • Tom says:

      Team that bought this ad probably had zero idea the changes were coming. IAG seems comically siloed from what I understand of it.

    • Paul says:

      Whoever wrote that never flew club Europe to Santorini!

  • Throwawayname says:

    Are we certain that the well-known consultancy haven’t been paid in specie for their work on the opioids?

  • Paul says:

    It strikes me that what is coming is the unbundling of lounge access for CE and CW tickets, much like QR and AY. There is no point to continuing to offer lounge access on a CE fare if you truly want to make the lounge space less cramped. This may further disappoint those who think that they will continue to enjoy premium bells and whistles without the need to gain status.

    The refurbishment of T5 lounge complex is making use of that vast empty space between CCR and the First lounge May also be redundant.

    For me I am going to sit back and wait. I only fly premium but I am not routing my funds to BA unless there is some return.

    • Dev says:

      Cull the elites, unbundle the product, upsell the individual parts for more… and voila, pax have more choice and flexibility than before whilst on paper, the Individual parts of the product are worth more than sum of their total under the old system.

      That’s probably the narrative that McKinsey have sold them.

  • Alexthenotsogreat says:

    As an update for anyone with partner flights (e.g. QR, AY) already booked for travel post-April, but not marketed by BA/IB/AA and therefore not covered by the FAQ.

    BA customer services have now confirmed to me quite explicitly that these WILL be scaled up in line with the FAQ example. As BA however doesn’t know when the ticket was booked, they said the adjustment will need to be done manually by contacting them after the flight.

    • David S says:

      To be met with the “our call volumes are higher than normal, please call back later”.

    • Danny says:

      You’ll be lucky to get it seen to within 2 months, going by how long it takes them to respond to feedback.

    • Tim S says:

      wow that’s gonna be a faff, isn’t it.

      Will find out in May how this works. (BA don’t fly to MNL)

    • sigma421 says:

      Alaska did a similar thing this year after they mucked around with their elite tiers. It requires manual retro crediting

  • Greeny says:

    Doesn’t anyone know how many people are affected by these changes? how many gold guest, gold, silver, gold for life etc. internet says 13 million BAEC members

    • Andrew J says:

      BA know.

      • Garethgerry says:

        Very interesting,

        Reading it Rob was asking for something to be done.

        He was explicitly saying IF EVERYONE HAS PRIORITY NO ONE DOES.

        It’s taken BA 9 years to listen to him. Now everyone is moaning. Blame Rob 🤣🤣🤣

        • Tim S says:

          The missing figure in that article is how many people have no status (Blue BA card or no card at all).

          On the basis of 10.5M pax at T5 in a year (a figure Google gave me), there’s 28,000 per day

          if 8K have status, 20K don’t

          • Jonathan says:

            Is that BAEC status or does the 8500 passengers include status holders from other OW programs ?

          • Garethgerry says:

            That’s still a very high percentage having status.

    • GUWonder says:

      I would guess that it’s probably somewhere in the range of 3-8% of active BAEC accounts that have some elite status with BA.

      • GUWonder says:

        Probably more on the lower side of that range, even as those with higher elite status are more likely to be flying than those with lower or no elite status.

      • Greeny says:

        2300 people took part in a ballot in This is Money 81% felt betrayed by the changes although that was the question. It’s feels to me based on responses on here that this is a fair reflection of people feelings

  • GUWonder says:

    11 months ago, NWIFlyer/Rob on FT told the site moderators and maybe forum ambassadors about him wanting to drop a “grenade” on Raffles. His intemperate attitude is part of why the forum ambassadors and moderators are today nitpicking on what Raffles/HFP says.

    Take KARFA for example; she’s been in disbelief about these changes even back when BadNewsFairy clued in the site on these chances back in September of 2024. The 2024, 2025 and 2026 deliverables as part of so-called project phoenix were already set well before the changes got publicly announced by BA during the Christmas/Hannukah holiday break. While BA will probably pull a Delta and pair back a bit to pretend as if they are responding to agitated customers, it will still be moving in the direction it already has charted well before BadNewsFairy shared the info on FT in September of 2024.

    • GUWonder says:

      Here is the thread Adele shut down very quickly upon the effort being made to clue the public on what was coming:

      https://www.flyertalk.com/forum/british-airways-executive-club/2173655-tps-become-spend-based-april-2025-unsubstantiated-time.html

      Contrary to the modetators’ speculation there, I am not BadNewsFairy, nor jetsetpensioner, nor the Hicksville (NY) posters.

      • Phil says:

        TBF I think BadNewsFairy had 1 or 2 post count so a brand new user turning up and posting a massive bombshell is more than likely going to trigger a troll alert and be capped off.

        I don’t know the politics over at FT as dip in and out but that would be my take if saw it and no follow-ups

        • Gerry says:

          I do find it odd, so many random threads on random topics on FT (which I thoroughly enjoy) – at worst, they get merged into existing threads with speculation about potential changes…

          Won’t be surprised if this was killed by mods due to pressure from BA, as it was spot on, and months before public announcement of these changes by BA.

          • Phil says:

            But are they done by a new / 2 post user?

            Again that is why some benefit of doubt should be exercised maybe.

        • Lady London says:

          So if *you* were privy to confidential discussions at BA and you leaked them to Flyertalk, would *you* seriously use your existing real longstanding wellknown username?

          No, you’d create a new username and probably even do it from someone else’s computer as well or via a VPN. Despite the being-perceived-as-troll-risk.

          • Phil says:

            Nobody is saying they’d do it from a traceable acc but on the balance of probabilities if a new acc appears and posts something likely to be cause panic / lots of chatter in their first post 9/10 it is a troll.

            Done moderation for professional forum for a while and you’d be surprised how many times sock puppet accounts, etc… are created by bored individuals.
            I binned off being a moderator simply because its voluntary and pretty thankless task

            As say don’t know the internal politics or profess to know more than these simple facts – bored people chuck contraversial stuff out with burner accounts.

    • Rob says:

      I have a lot of time for Flyertalk team who do an exceptionally difficult job for no reward and not a huge amount of gratitude. Any criticism of FT mods on here will be deleted.

      It’s a complex relationship not helped by the fact that I post stuff over there which I would not post on here, because I can post over there as a private individual whilst anything I say on here would be taken as ‘the official HfP line’ which it often isn’t.

      I hope it is fair to say that we all share a desire for BA to operate as a world class airline and our different platforms allow us to nudge them towards that in different but complementary ways.

    • Ollie says:

      I find the sequence of events fascinating and am half-minded to run a AI-based analysis of writing style to try and see who BadNewsFairy is, just for personal interest. It is obviously an account created just for the purpose of delivering this “bad news”, and is clearly informed enough to know that KARFA is a “she” – something I did not clock for a while.

      • GUWonder says:

        “Lingo tells” aren’t all that reliable, even as some try to use it to identify others and do get lucky with that at times. Whether BadNewsFairy knows the gender of some of the people interacted with on FT, I don’t see that in BNF’s posts. That said, there are lots of closet BA employees and former BA employees on the FT BA board and many have some history of hanging out or running into others from the same board and shooting the breeze about other FTers. It’s been rather amusing what you sometimes hear in the CCR for example when some FT BA personalities have had their get togethers there.

        Speaking of which, it seems like the current and former BA employees with BA elite status are also mostly not fans of this change which will make their lounge raids less common, way more expensive, and/or less “posh”.

      • GUWonder says:

        Now there is someone positing as Phoenixed there:

        https://www.flyertalk.com/forum/members/phoenixed.html

        Two interesting posts there from a new account, one basically saying this change is McKinsey and BA’s doing more than IAG’s doing.

  • Roberto says:

    In the Iberia in-flight magazine you can find the following sentences

    Happy 2025!

    We’re starting the new year full of ambition. We are going to add eight long-haul aircraft to our fleet, which will allow us to reinforce some of our current routes and open up new destinations. We will also see some interesting changes to our loyalty programme and to the MadridBarcelona Air Shuttle. And we will be deploying many other developments over the coming months.

    ronda.iberia.com/issues/jan-feb-2025/staff-

  • Nico says:

    Makes sense for iberia to move to revenue based also, if thresholds are the same wont have many status holders…

    • GUWonder says:

      Of course. BA/IAG will be interested in shutting down arbitrage opportunities as much as they can. BA literally wants fewer “free” lounge-using BA passengers at its lounges and at contract lounges. Contract lounges have tried to substantially increase the fixed monthly and variable usage fees, and I wouldn’t be surprised if that is part of the drive for these changes. And it would be an issue for Iberia too.

      • Nico says:

        I was thinking the same on contract lounges, and it has not been discussed much.
        Also when people say, we can then have status with an other one world airline, BA gets paid then for the lounge, also better for them then, no?

        • GUWonder says:

          One contract lounge dealing with a major airline wanted to hike its contracted monthly minimum business commitment raised from something like $10k-12k per month from the airline to $20k-$24k per month from the airline. [I use dollars but the currency was actually denominated in a European currency.] And this was at an outstation where it was all about the trying to run up revenues/profits at the expense of the airlines.

        • GUWonder says:

          The operating airline is more typically the one paying for the lounge access even when a guest’s entitlement to lounge use comes from a partner airline program elite status.

          • LittleNick says:

            Does the operating carrier not charge the partner airline reward programme like it would as if it were it’s own lounge?

          • Matty says:

            I thought about this recently. Last month I was in Hong Kong twice. HKG to Taipei on Cathay in Economy. Used my BA Gold status to get into The Pier First Class lounge. Later, with Qatar in Business Lite, HKG-DOH, I used my BA status to access the same lounge again.

            Cathay would pay, I assume, for the Taipei flight (or maybe BA) but wasn’t sure would pay for the Hong Kong to Doha flight. BA or Qatar?

          • Nico says:

            Would have thought the opposite, not with any real data

          • Dubious says:

            In StarAlliance, many years ago, the principal was that the airline gained the passenger in part thanks to the frequent flyer status (and the benefits it confers). Thus the airline benefited from the frequent flyer program and was the one to pay for the lounge visit.

            I am not sure but have a feeling this only related to the first lounge the passenger visited at that airport (during that trip), and changed if they lounge-hopped.

          • Dubious says:

            (and of course, the procedure might be different in OneWorld)

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