Maximise your Avios, air miles and hotel points

Avios Group’s VAT woes continue – £557 million paid out but an appeal is coming

Links on Head for Points may support the site by paying a commission.  See here for all partner links.

As we have covered before, IAG Loyalty / Avios Group is in dispute with HMRC over the VAT treatment of Avios points.

IAG’s (excellent) 2024 financial results were published on Friday and contained more news on the tax issue.

In October 2024, HMRC issued its final decision on the tax treatment of Avios and it was not in favour of Avios Group. The disputed sum was paid in recent weeks in order to allow the appeal process to begin. £557 million has been handed over to HMRC.

Avios Group VAT payments

Even if Avios Group loses at the upcoming First-tier Tribunal, it will be able to recover £215 million via offsetting input VAT paid by British Airways. The other £342 million is at risk.

However, Avios Group will also have to pay interest on the disputed sum which has not been included in the £557 million payment. This is estimated at a further £100m as of December 2024.

During 2024, Avios Group began to pay VAT to HMRC on new transactions, albeit without admitting liability. It would expect much of this to be returned if it is successful at Tribunal, but if not it will have to write off a further £73 million relating to last year.

HMRC claims that (bolding is ours):

the charges made by IAG Loyalty are for developing, administering and maintaining a loyalty scheme with the result that VAT arises at 20% on the issuance of Avios irrespective of the redemption product

The final phrase is key, because:

Historically, IAG Loyalty has accounted for VAT depending on the nature of the redemption products for which Avios are redeemed, the vast majority of which are flights which are zero-rated.

You can find out more in the IAG 2024 accounts here. It is a PDF so you can open it and search for ‘HMRC’ to find the relevant paragraphs.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (March 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

Up to 120,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

Up to 60,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (35)

  • Dubious says:

    If IAGL currently pay VAT on redemption, does that include expired Avios?

    I wonder how they value those.

  • Garethgerry says:

    If Avios returned to being only redeemable on flights.

    Would they then be VAT free.

    If a grocers shop which only sells zero rated food items, started a savings club, but also gave points as rewards to regular customers, would organising this be subject to VAT. It all seems illogical.

    • Ken says:

      1) Avios is not a savings club.

      2) if IAGL went back to only allowing Avios to be redeemed on flights (or public transport), then there would be a solid argument for zero rating at issue.

      3) the implications are for the likes of Amex who buy huge amounts of Avios to dole out to customers. They typically can’t recover VAT so it might put (additional ?) pressure on the 1MR to 1 Avios rate.

      I’m not sure if there should be any impact on existing balances and can’t see why this would drive a devaluation or be the driver to move to dynamic pricing

  • LittleNick says:

    If VAT is charged on issuance then surely it wouldn’t then also be on redemption? That would be HMRC having their cake and eating it

    Are they not paying VAT as per the Listed £ price on redemption?

    • Rob says:

      Yes – but at the moment its only on a small % of redemptions, eg wine, which incur VAT. HMRC would happily give this up to get 20% on all Avios sales to partners.

    • Andrew says:

      “HMRC having their cake and eating it”

      That would take the biscuit… but not a Jaffa Cake.

  • Simon Schus says:

    I read this under 13.3 on the BAEC terms and conditions: “13.3. Agency discount tickets, industry discount tickets and airline employee discount tickets are not eligible either for Avios points or Tier Points. Travel taken on redemption tickets up to 31 March 2025 (including, but not limited to Rewards or On Business rewards) is not eligible to accrue further Tier Points (this includes any cash payments made at the airport to upgrade the cabin class of redemption tickets). Tier Points are not relevant to the calculation of Avios points. Infant fares are not eligible for Avios points or Tier Points.”

    Source: https://www.britishairways.com/en-gb/executive-club/terms-and-conditions

    Is there any significant to the 31/March/2025 date here? I’m not sure why that would be there specifically for redemption tickets.

  • Garethgerry says:

    So it’s sales to partners that are problem. HMRC are saying Avios should have charged VAT, on sales to Amex , Barclaycard , BA estore partners etc. What % of avios issued are they. You have

    Avios for flights
    Direct sales to members
    Sales to partner

    If avios have to charge partners 20% vat, will this eventually mean 20% less from partners, eg 1.2 avios per£ from Amex not 1.5

    • Rob says:

      No, sales to EVERYONE are a problem. BA and IAGL are separate companies, just with the same parent. BA buys Avios from IAGL in the same way it buys whisky off Johnnie Walker.

      BA pays VAT on the whisky so why not on the Avios?

      Looked at this simply, the rationale for charging is obvious.

  • Garethgerry says:

    So the problem is with the expansion and interchangeably of avios across multiple airlines.

    If avios was a pure BA product issued by BA only redeemable on BA flights, none of this might of arisen .

    Someone has either been too clever in expanding avios or HMRC is trying it on. Wait and see

    • Rob says:

      When you look at it very simply – BA buys beer to give to passengers and pays VAT, BA buys amenity kits and pays VAT etc – it’s not illogical that BA buying Avios shouldn’t also be liable to VAT.

Leave a comment

Your email address will not be published. Required fields are marked *

Please click here to read our data protection policy before submitting your comment

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.