What does ‘Hilton for Luxury’ get you at Conrad, Waldorf Astoria and LXR hotels?

Last autumn, Hilton rebranded its ‘preferred partner’ scheme for luxury travel agents. The ‘Impressario’ name was dropped, replaced by ‘Hilton for Luxury’.

The programme covers around 100 luxury hotels across five Hilton brands:

• Conrad
• Waldorf Astoria
• LXR
• NoMad (currently just the one London hotel)
• Signia (only four sites to date, conference-driven luxury hotels)

Under ‘Impressario’, Hilton had aggressive ‘3 for 2’ and ‘4 for 3’ offers at the majority of the 100 hotels covered.

These offers roll over on 31st March each year. The list for 2025/26 is not yet available but we will publish it when we get it.

You CANNOT book ‘Hilton for Luxury’ rates on the Hilton website. You need to use a travel agent which can access ‘Hilton for Luxury’ benefits – details of our partner are below.

What does ‘Hilton for Luxury’ offer?

The ‘Hilton for Luxury’ benefits are unchanged from the old ‘Impressario’ ones.

When you book at any of the participating Conrad, Waldorf Astoria, LXR, NoMad or Signia hotels, you will receive:

• Complimentary breakfast for two
• $100 equivalent food & beverage credit
• Double Hilton Honors points
• One category upgrade, early check-in and late check-out, subject to availability

Benefits may vary slightly at some hotels.

Here are the important things you need to know:

• there is no minimum stay required to receive these benefits – this makes one night stays especially good value because of the $100 food and beverage credit

• you pay the Best Flexible Rate shown on hilton.com (Best Flexible Member Rate if you are a Hilton Honors members)

• you pay at check-out as usual

• all bookings are fully cancellable on the usual ‘Best Flexible Rate’ terms

• all bookings earn Hilton Honors points (in fact, you earn double points) and elite night credits, and your elite benefits will also apply

How to book ‘Hilton for Luxury’

You need to book via a Hilton ‘preferred partner’ travel agent. Luckily for you, our luxury hotel booking partner Emyr Thomas at Bon Vivant is such an agent!

Drop him a brief note with your hotel and prospective dates and he will confirm the rate and the additional benefits you will receive. There are no booking fees or cancellation / amendment fees. We have worked with Emyr for many years now and feedback has always been great.

You can contact Emyr via the form on this page of Head for Points.

You can find out more about ‘Hilton for Luxury’ on hilton.com here but you cannot book online.

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How to earn Hilton Honors points and status from UK credit cards (April 2025)

There are various ways of earning Hilton Honors points from UK credit and debit cards.  Many cards also have generous sign-up bonuses.

There are two dedicated Hilton Honors debit cards. These are especially attractive when spending abroad due to the 0% or 0.5% FX fee, depending on card.

You also receive FREE Hilton Honors status for as long as you hold the debit cards – Gold status with the Plus card and Silver status with the basic card. This is a great reason to apply even if you rarely use it.

We reviewed the Hilton Honors Plus Debit Card here and the Hilton Honors Debit Card here.

You can apply for either card here.

SPECIAL OFFER: Until 30th April 2025, the annual fee on the basic Hilton Honors debit card is halved from £60 to £30. The sign-up bonus is also easier to earn – you need to spend £1,000 either in the UK or abroad within three months. The usual bonus rule requires you to spend the full £1,000 outside the UK.

There is another way of getting Hilton Honors status, and earning Hilton Honors points, from a payment card.

Holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card.  It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status.

We reviewed American Express Platinum in detail here and you can apply here.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

You can also earn Hilton Honors points indirectly with:

• American Express Gold (20,000 bonus Amex points)
• American Express Rewards Credit Card (10,000 bonus Amex points)

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

and for small business owners:

• American Express Business Gold (20,000 bonus Amex points)
• American Express Business Platinum (50,000 bonus Amex points)

The conversion rate from American Express to Hilton Honors points is 1:2.

Click here to read our detailed summary of all UK credit cards which can be used to earn Hilton Honors points.