NEW: Get 80,000 points (converts to 80,000 Avios) with American Express Platinum!

American Express has launched a bumper sign-up offer for The Platinum Card.

The standard bonus of 50,000 Membership Rewards points, which converts to 50,000 Avios, was already good.

Apply now, however, and you will receive a sign-up bonus of 80,000 Membership Rewards points, which converts to 80,000 Avios.

You may even see an even higher bonus than 80,000 points as Amex is conducting some odd geotargetting trials at the moment!

Having a British Airways American Express card does NOT disqualify you from the bonus.

You can apply for The Platinum Card here.

(There is also a special 30,000 points deal on American Express Preferred Rewards Gold. We will cover this in detail tomorrow. You can apply here.)

The card comes with some great travel benefits. It also comes with a chunky fee of £650 per year.

One upside is that you can get a pro-rata fee refund if you cancel so the cost of trying it out for a few months is low.  In fact, you’d make a decent profit as long as you managed to spend £10,000 in six months and trigger the bonus.

Pro-rata fee refunds were due to end in ‘late 2024’ but it did not happen. My personal view is that the idea has been dropped. We have been promised advance notice of the withdrawal of fee refunds, if it ever happens, but I am no longer concerned about it.

The representative APR is 698.1% variable, including the annual fee.  The representative APR on purchases is 30.4% variable.

What are the benefits of American Express Platinum?

Here are the key benefits of The Platinum Card as I see them. However, for clarity, there is no ‘right’ answer about whether The Platinum Card represents good value.

It is SOLELY down to how you travel and which of the card benefits you can use.  This varies from person to person.  Most people value the Priority Pass airport lounge access cards the most, for example, but I don’t because we usually fly Business Class and my wife and I both have British Airways status anyway.

On the other hand, as non car-owning Londoners, we do disproportionately value the car hire insurance and the Fine Hotels & Resorts luxury hotel benefits. The 4pm guaranteed late check-out is a real boon if you are only away for a long weekend. Who wants to be kicked out of their hotel at 11am on a Sunday?

I run through this in more detail below.  It is why, of all the cards we cover on Head for Points, American Express Platinum is the one that people often find the hardest to get their head around.

What is the sign up bonus on The Platinum Card?

Even in normal times, American Express Platinum offers the biggest sign-up bonus of any UK personal travel card.

Until 27th May 2025, The Platinum Card blows every other personal card out of the water with a bonus of 80,000 Membership Rewards points.

You need to spend £10,000 within six months to trigger the bonus. The previous offer needed £6,000 of spend within three months, so whilst the total spend is higher, the average monthly spend required is actually LOWER.

Once you’ve spent £10,000, you receive 80,000 American Express Membership Rewards points which convert into:

• 80,000 Avios
• 80,000 Virgin Points
• 80,000 Etihad, Flying Blue, Asia Miles, Delta, Finnair, Qantas or SAS miles
• 60,000 Emirates miles
• 53,333 Singapore Airlines miles
• 160,000 Hilton Honors points
• 120,000 Marriott Bonvoy points
• 240,000 Radisson Rewards points
• 5,332 Club Eurostar points

…. and many other non-travel rewards.  I wrote this article on the most valuable Membership Rewards redemptions.

What is the annual fee on The Platinum Card?

The card has an annual fee of £650.

You can cancel the card at any point for a pro-rata fee refund.  This reduces the risk considerably if you don’t find it is right for you.

I have had one since 1999, so clearly there is real value to be had.

Here are the American Express Platinum core benefits (for me)

Here are the key card benefits to me.  As you read on, you will probably say to yourself that you would value some of these at nothing.  That’s fine.  You may value some of the benefits that I never use.  As I said, there is no right or wrong decision about whether Platinum works for you.

Full travel insurance:

You receive travel insurance for yourself and your family as long as you are under 70.  You can insure one other family group by giving one member of that family a supplementary card on your account.  Some benefits require you to pay for your trip with an American Express card (any UK personal Amex card, not necessarily Platinum) but the core medical benefit is automatic.  My family relies on this as our core family travel policy and do not pay for any other cover.  Amex has increased the number of pre-existing conditions and sporting activities which are covered.

Car hire insurance:

You receive full car hire insurance.  As we live in London and don’t own a car, this is very useful for us as we hire 3-4 times per year.

Airport lounge access via Priority Pass:

You and your main supplementary cardholder will each receive a Priority Pass card.  This gets the cardholder plus a guest into 1,400 airport lounges across the world for free, including the Aspire lounge in Heathrow Terminal 5 reviewed here.  No1 Lounges, present at Gatwick, Luton, Birmingham and Heathrow Terminals 2 and 3, is also in Priority Pass.

Platinum cardholders can also access the Plaza Premium lounge in Heathrow Terminal 5 by showing their Priority Pass or, just for Plaza Premium lounges, by showing their Platinum card. This also covers the Plaza Premium lounge in Gatwick’s North Terminal, which is the old Virgin Atlantic Clubhouse, and the excellent new lounge in Edinburgh.

As you get two Priority Pass cards, each of which allows a free guest, you can get a family of four into a lounge.

You can also get into Amex’s own network of high quality ‘Centurion’ airport lounges for free.  These are primarily in the US but are rolling out globally – new ones opened in Hong Kong and Melbourne recently.  The first UK Centurion lounge is at Heathrow Terminal 3 and we like it.

Obviously if you do not have airline status then this benefit has substantial value.

Hotel status:

You will also receive permanent – for as long as you hold your Platinum card – status in various hotel schemes:

• Gold in Hilton Honors
• Gold in Marriott Bonvoy
• Premium in Radisson Rewards
• Gold in MeliaRewards

I value these cards highly and usually plan my stays around hotels which will give me additional status benefits.

Eurostar and Delta lounge access:

Other benefits include Eurostar lounge access in London, Brussels and Paris whatever your class of travel.  You also receive lounge access when flying with Delta although any guests must pay $29.

I do value the Eurostar benefit because I tend to travel Eurostar Plus (ex Standard Premier) which gets the business class seat but without lounge access.  No guests are allowed although your partner can come in if they have a supplementary Platinum card on your account.  At quiet times they will unofficially allow children in.

Exclusive events:

American Express offers an exclusive events programme.  This is a mix of free events and special paid events with top restaurants or shows.  Now that I have a couple of kids my ability to nip off to every free party I get invited to is much reduced, but I have attended a few good evenings over the years I have held my Platinum card.

The value here obviously varies massively.  Would you be interested, for example, in joining a private meal hosted personally by a high-profile chef in their flagship restaurant even if the cost was higher than a standard meal in the same venue?  Would you be interested in the best seats in the house for a high profile concert, with a private drinks reception beforehand for Platinum guests, if the cost was higher than a standard top-priced ticket (which sold out months ago)?  Some would be keen, some wouldn’t.

The Platinum events programme can be booked via a dedicated app.

Exclusive benefits at luxury hotels:

There is an exclusive hotel booking scheme called ‘Fine Hotels & Resorts’ which offers valuable additional benefits on your stays.  If you are a regular visitor at five star hotels then you can recoup your entire membership fee via FHR bookings.

I wrote more about Fine Hotels & Resorts here – for me, the guaranteed 4pm check-out on every stay is invaluable, especially for weekend breaks.  We use this benefit whenever I must have a 4pm check-out, which can make a real difference on a short break.

£50 of Harvey Nichols credit to use by June 2025:

This benefit is ending on 30th June 2025. However, you can still benefit from it until then.

There is no minimum spend. If you buy exactly £50 of items, or spend exactly £50 in the restaurants, it is genuinely free. You can shop online or instore.

£200 per year of UK dining credit:

You will receive £200 of credit per year to spend in 150+ restaurants across the UK.

£100 must be used between January and June and £100 must be used between July and December.

The benefit resets on 1st January each year.

There is no minimum spend and you can earn the credit across multiple meals at different restaurants if you wish.

£200 per year of international dining credit:

You receive £200 credit per year to spend in 1,200+ restaurants outside the UK.

£100 must be used between January and June and £100 must be used between July and December.

The benefit resets each year.

There is no minimum spend and you can use the credit across multiple meals at different restaurants if you wish.

You can find full details of the two Amex Platinum dining benefits here.

What do you earn per £1 spent on the card?

You receive 1 Membership Rewards point per £1 spent on the card.  1 Membership Rewards point is equivalent to 1 Avios or other airline mile per £1 if you choose to transfer them.  Spending with American Express Travel, booked and paid for online, earns 2 points per £1.

To be honest, many people who have the card focus their spending elsewhere – in order, for example, to trigger the 2-4-1 voucher on the British Airways American Express card.

Can I get the sign-up bonus if I have a British Airways American Express card?

Yes.  The rule is that you will not receive a sign-up bonus if you have held a Platinum, Gold or Green American Express card, or the Amex Rewards credit card, in the 24 months before you apply.

You WILL receive the sign-up bonus if you have a Corporate or Business American Express Green, Gold or Platinum card via your job and you receive Membership Rewards points from it.  Only PERSONAL cards impact on whether you qualify.

For clarity, you will definitely receive the sign-up bonus on The Platinum Card if you already have a BA Amex, Nectar Amex, Marriott Bonvoy Amex or Platinum Cashback Amex.

You will also definitely receive the bonus if you are currently a supplementary cardholder on someone else’s Amex Gold or Platinum card.  As far as Amex is concerned, that card belongs to the primary cardholder and does not make you an ‘existing cardholder’.

What is the target spend to receive the bonus?

You need to spend £10,000 within six months to receive a bonus of 80,000 Membership Rewards points.

The clock starts from when your application is approved. You cannot extend the period by delaying the activation of your card.

The spend target does not include the annual fee.

Conclusion

This is as good as it gets with American Express Platinum, I think:

• you get 80,000 Membership Rewards points (worth £800 in our view if converted to airline miles, and in the worst case scenario worth £400 of Nectar points to spend in Sainsburys or at Argos)

• you will receive £400 of annual dining credit (£200 UK, £200 international)

• you receive a one-off £50 of Harvey Nichols credit to use by 30th June 2025

Even if you ignore all of the other card benefits (travel insurance, Priority Pass, Fine Hotels & Resorts, Hilton / Marriott / Melia / Radisson hotel status, Eurostar lounge access etc), you are getting a great deal here.

Even if you don’t qualify, perhaps your partner or another family member would qualify. You could get a supplementary card issued in your name which would allow you to earn the hotel status and Priority Pass benefits, as well as letting you run up the target spend. You could then use the Membership Rewards points in a way which benefitted yourself, although they can only be transferred to accounts in the name of the main cardholder.

Long term, whether or not the fee on The Platinum Card represents value for money long-term depends on how many of the card benefits you will use.

Let’s not look long term, however. Focus on the short term and whether you could spend £10,000 in six months to unlock a bonus of 80,000 Membership Rewards points. You may see an even higher geotargetted offer when you click through.

Remember that pro-rata fee refunds are still available.

The application form for Amex Platinum can be found here.

Disclaimer: Head for Points is a journalistic website. Nothing here should be construed as financial advice, and it is your own responsibility to ensure that any product is right for your circumstances. Recommendations are based primarily on the ability to earn miles and points. The site discusses products offered by lenders but is not a lender itself. Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority to act as an independent credit broker.