British Airways launches a rare 40% off Avios sale to Salerno

It’s rare for British Airways to offer Avios seats at reduced prices, so it is worth flagging up a promotion currently running on the new Salerno route.

Salerno, in the Campania Region of Italy, is so new that it hasn’t even launched yet.

Flights will start on 22nd May 2025. Services will end on 25th October.

It is a Gatwick service with flights departing three times per week on Monday, Thursday and Saturday. 

It’s not just the route which is new – so is the airport! Salerno Costa d’Amalfi Airport opened to commercial flights in July 2024 and offers an alternative to Naples for anyone looking to reach the Amalfi Coast.  

According to BA:

Those looking to explore the wider Amalfi Coast are drawn in by its dramatic coastline, lush scenery and the charm of its towns, such as Positano, Amalfi, and Ravello, which overlook the glistening Mediterranean Sea. 

Salerno itself features ocean views, lively piazzas, delicious local cuisine, and historical attractions, making it a popular destination for travellers seeking a blend of beach, foodie and cultural activities in a mild Mediterranean climate.

Save 20% or 40% on Avios redemptions

Avios seats to Salerno are reduced if you book by 16th April.

Economy flights are reduced by 40%. Business flights are reduced by 20%.

Only the Avios element is reduced – the cash part is unchanged.

This is what you pay, return, in Euro Traveller / Economy on an off-peak date:

This is what you pay, return, in Club Europe / Business on an off-peak date:

Using our ‘1p rule’ where you work out the best option by assuming an Avios is worth 1p, the best value option will be one of the bottom three for Economy and the bottom four for Business. It’s interesting that, even with 20% to 40% off the Avios element, the £1 / £25 options are still not the cheapest.

The gap between Economy and Business is stark with the discount. Using our ‘1p rule’, you will pay £125-ish in Economy and £300-ish in Business. It’s a big difference even if you don’t have lounge access and fast track via British Airways Club status.

The special offer runs to 16th April.

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How to earn Avios from UK credit cards (June 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus Card

30,000 Avios and the famous annual Companion Voucher voucher Read our full review

British Airways American Express Credit Card

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold Credit Card

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

50,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn points worth 0.8 Avios per £1 on the FREE standard card and 1 Avios per £1 on the Pro card. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 0.8 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business Card

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

The American Express Business Platinum Card

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

The American Express Business Gold Card

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.