‘Soft landings’ are definitely staying at British Airways Club, as 30th April proved

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• john says:

  6 May6 May 13:38

  > What we have seen, with zero evidence to the contrary, is that soft landing are remaining.

  Don’t count your chickens!

  Your data points are valid, but only for the current year! You can’t say with definitive evidence that BA haven’t just done this as a one-off to avoid alienating people further and won’t ditch it next year once the fuss over the BAEC changes have died down.. That is how I would approach as BA – particularly as they haven’t written it into the rules of the club, they leave themselves this flexibility…

  Everyone will have to wait another year to see whether soft landings continue in the future or if ‘money is all that matters’!

• Iberia runner says:

  6 May6 May 13:49

  Since BA announced that soft landings were stopping I switched to Iberia. It’s really good that Iberia let you earn up to 20% of your status points through their non flying partners.

  Some examples, I ordered a takeaway through Just Eat using the Iberia shopping portal. The food cost me £22 and I got 88 Avios and 8 status points. It’s not much but as it’s everyday spend it will help me get to diamond status much quicker.

  • BlairWaldorfSalads says:

    6 May6 May 14:17

    Can you please send a link to the online portal you are using? The only one I found had Spanish brands.

• Charlie says:

  6 May6 May 13:51

  The ‘Show Me The F****** Money’ slide back in 2016 was the tipping point for me. The 20 and 30 something year olds who were cheering there are now the 30 and 40 something year olds driving things.

  • RC says:

    6 May6 May 13:56

    If you look at the shareholders mix change after that the smart money did show IAG – by selling out.
    Walsh made the much quoted remark- just as the man who wrote it as about to be arrested (he was subsequently found guilty and put in prison for quite stomach churning offences).
    That arrogance lives on – as the degree of the BAC changes shows, and the failure to get agreement with Amex.

    • Rob says:

      6 May6 May 14:12

      Is that the same guy? IAG did well to keep its name out of that, especially as the press reports say that he met his co-conspirator (who would literally have been half his age at the time they met) through ‘work’.

• Lady London says:

  6 May6 May 13:53

  Same as the no-news no-commitment as to what tier points will be earned, on the Amex card.

  If BA is not going to commit on soft landings and on tier points, why would anyone stay?

  Anyone who continues to give BA money without commitment from BA… I mean, why ? Why would you do this ? Surely you’d develop.alternatives, and move to them as soon as you could?

• Ian says:

  6 May6 May 13:57

  Tier points ends 31st March 26
  Card expiry 28th February 26

  So I guess Silver for March and April then Bronze in May

• RC says:

  6 May6 May 14:01

  Can’t trust BA anymore and perhaps that’s the key message.
  Purely transactional relationships now since trust and confidence has gone (after multiple erosions of earn and burn, after too many IT f ups and false promises of a new App (still waiting), too many cancelled flights and broken seats).
  The BAEC used to offset the multiple product failures. Its doesn’t anymore. Soft landings are too little too late.

• James T says:

  6 May6 May 14:50

  When BA announced they were scrapping the soft landings that was it for me. If they had said they were remaining I would have stuck with them for a bit to see what was going on but their clear intent was it was only money and not loyalty they cared about. If we had a decent government they would have nationalised BA by now to stop the damage to the reputation of the UK.

• Antony Savvas says:

  6 May6 May 15:04

  As a Gold who flies mainly to the US in economy, the soft landing to silver is sensible for most, but not greatly beneficial to me.

  I’m doing my third trip since 1 April next week, and after those three trips – which don’t just include three 2x segments – I’ll have 7,000 Tier Points already, as most of my trips are no more than three nights, don’t include weekends and are therefore not cheap.

  On that basis, achieving Silver on cost rather than distance is easy for me. My calculation is that eight US trips will get me Gold, plus the short-haul European trips I can manufacture. But I still think British Airways could make it a little easier for the Golds who want to stick with it.

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