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‘Soft landings’ are definitely staying at British Airways Club, as 30th April proved

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One of the hot topics during the transition from British Airways Executive Club to The British Airways Club was the issue of ‘soft landings’.

A ‘soft landing’ occurs when you only drop one status tier if you fail to requalify for the next membership period.

It was a long-standing features of the Executive Club. Hit Gold one year and you could get almost three years of lounge access out of it – the rest of your current year as Gold, all of the following year as Gold and all of the year after that as Silver. You’d then get a year of Bronze (free seat selection within seven days of departure) as a further sweetener.

'Soft landings' are definitely staying at British Airways Club

‘Soft landings’ were never an official part of Executive Club. They were never mentioned on the website and they were not covered in the Terms & Conditions. They just happened.

A BA employee told me that soft landings were NOT meant to continue with British Airways Club.

It goes against the ‘money is all that matters’ approach to the new programme. Don’t spend enough in the year after you earned status? You’re a loser and you will be sent straight back to Blue.

As the protests against the British Airways Club changes gained force, BA changed its mind. At the same time as segment qualification for status was brought back, so were soft landings. It couldn’t be announced, of course, because they had never officially existed, but I am told that the decision was made.

(The other change was to give some, but not all, members with mid-year expiry dates a status extension to 30th April 2026.)

The only way to be certain soft landings were happening, however, was to wait until 30th April.

30th April was when the first cohort of people would lose status since the 1st April launch of British Airways Club.

What we have seen, with zero evidence to the contrary, is that soft landing are remaining. Everyone I know who was due to drop down last week only dropped by one level.

A Gold dropped to Silver for a year, a Silver dropped to Bronze.

If you already have status, this knowledge may impact how you treat British Airways bookings for the rest of 2025/26. If you are Gold, you know you will get a year of Silver so you don’t necessarily need to start building up status in a programme outside The British Airways Club.

It’s slightly different for a current Silver, since Bronze is not much of a consolation prize. You may still want to build up status with another oneworld programme or even another airline alliance.

It is also a factor to consider if you are deciding whether to earn status in BAC or look elsewhere in oneworld. British Airways Gold will continue to give you up to three years of lounge access (up to two years as Gold, depending on how quickly after 1st April you earn it, plus a year of Silver). Many other programmes do not offer this.

Of course, if it’s impossible for you to spend £20,000 net with BA to earn Gold in the first place it’s not up for debate ….


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Comments (140)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Tim S says:

    Can I ask about my first New TP sanfu?
    Travelled LHR to MNL via HK In WTP. Booked well before the change over date ( on a BA ticket code)
    For LHR to HKG correctly gave me 100 old points multiplied up to 1333. For HKG-MNL I have received 15 new points, which is the number that I would get based upon 2% of milage, not 20 times 13.33, I was expecting.
    Has anyone else seen this mistake. Any advice on how best to proceed with correction. I’m not in UK so realistically can’t phone the help desk.

    • yonasl says:

      It seems that BA floghts would be converted but if you are flying with Malasia or other airline you get the new system regardless of when you booked.

      • Tim S says:

        But that’s now how the change was sold.

        I’ve spent the last 30 mins looking for the old claim missing TP link

        It has gone! There is a claims chat bot but it is useless for this problem and as it’s lunchtime in UK all real agents are busy. I’ll need to wait until 6am to try again. That will be 1pm here.

        • Bisonrav says:

          The multipliers don’t apply to all OW airlines, regardless of when they were booked. This was known fairly early on. By all means have a go, but the calculation seems correct.

          • Tim S says:

            Ah yes. I see that now. But I am certain that I didn’t see this discussed previously, otherwise it would have got the response that I am giving now.
            That I really don’t see how this change in T&C for someone who has already bought a ticket can possibly be legal, even if all that is being removed is a “free” perk. Companies have tried that in the past and been legally slapped down for doing so.
            AIH I will only be missing a couple of 100 points which I don’t think will harm my goal in reaching the annual target. But normally I would be sitting on a slew of QR flights to achieve that aim and then I would be seriously disadvantaged. Lucky me. But it shouldn’t be down to luck.

    • Richard Peters says:

      Pushed back twice on a flight with Alaska where only got basic points and not multiplyed up. It was basically we’ve moved the goal posts and we don’t care

  • John says:

    Pretty simple, even the incompetents in Waterside realised that their cabins would be empty without soft landings, which begs the question, what will happen in 12months time?

    BA failed to account for the failings in their cost cut core products and non functional customer services on the ground when evaluating customer behaviour, BAEC’s relatively generous terms covered *alot* of gaping voids and made up for them when purchasing. People won’t tolerate the dirty, badly maintained cabins, lack of reliable IT, absent comm’s AND constant cuts while also being screwed on price and then rewards/ points / status

    • Namster says:

      @John in 12 months time , BA will still be running the old ying yang layout in BC as no longer a priority due to to lack of demanding status holders, those who are soft landing next year Happy Blue year to you

      • RC says:

        Worse than that.
        In a year BA has reconfigured 4, yes just four, 787-8. There appears to be no sense of urgency to replace the Jurassic Ying /Yang layout.
        That leaves:
        18 787-9
        2 777-236ER (Hearhrow based)
        12 a380s
        So 32 frames at 5 a year. So that’s 6.4 years.
        So maybe done in 2032. At which point an already old ‘suite’ design will be around 14 years old and due for replacement.
        Of course if the 777-9 don’t arrive on time those could all be optimistic estimates.
        Still a mystery why BA waste money paying for a customer experience manager who seems to deliver an extremely poor experience. (Unless you enjoy a seat design lottery, an unreliable schedule, late planes, broken WiFi, filth, seats filled with food detritus, sauna like cabins, slow service from crew half the age of the 777 fleet, uncontactable ‘customer service’, broken apps, still half not working website, ever devaluing Avios, etc etc)

        • apbj says:

          Not just poor layout, these aircraft don’t even have WiFi!

          • RC says:

            WiFi?
            McKinsey probably told BA there’s no future in it.

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