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Amex Preferred Rewards Gold cuts its annual spend bonuses

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American Express has emailed holders of the Preferred Rewards Gold Credit Card to say that, from 15th October, the annual spend bonus is being reduced.

It won’t impact too many people, I suspect, but at the same time Amex clearly believes that the savings will be worthwhile.

Let’s take a look.

Amex Preferred Rewards Gold cuts its annual spend bonuses

After the ‘free first year’, American Express Preferred Rewards Gold comes with an annual fee of £195 per year.

Because American Express has a totally free credit card offering the same level of base rewards (The American Express Rewards Credit Card offers 1 Membership Rewards point per £1 spent), Amex needs to justify the annual fee on Preferred Rewards Gold with added value.

This means:

  • £120 per year of Deliveroo credit (2 x £5 vouchers per month, maximum one per order)
  • Four airport lounge passes per membership year, valid anywhere in the Priority Pass network
  • Double points on foreign spend
  • Double points on airline spend when booked direct
  • Up to 12,500 bonus Membership Rewards points per year based on your spending

It is the latter benefit which changes from 15th October.

Amex Preferred Rewards Gold cuts its annual spend bonuses

At the moment you receive:

  • 2,500 bonus points for hitting £5,000 of card year spend
  • 2,500 bonus points for hitting £10,000 of card year spend
  • 2,500 bonus points for hitting £15,000 of card year spend
  • 2,500 bonus points for hitting £20,000 of card year spend
  • 2,500 bonus points for hitting £25,000 of card year spend

…. for a maximum possible bonus of 12,500 Membership Rewards points.

This will change to:

  • 5,000 bonus points for hitting £10,000 of card year spend
  • 5,000 bonus points for hitting £20,000 of card year spend

…. for a maximum possible bonus of 10,000 Membership Rewards points.

The maths is a bit messy but basically:

  • spend under £5,000 per year and you are neutral
  • spend £5,000 to £9,999 per year and you are worse off
  • spend £10,000 to £14,999 per year and you are neutral
  • spend £15,000 to £19,999 per year and you are worse off
  • spend £20,000 to £24,999 per year and you are neutral
  • spend £25,000+ per year and you are worse off

No-one will lose more than 2,500 Membership Rewards points per year which we’d value at £25.

Amex Preferred Rewards Gold cuts its annual spend bonuses

I don’t think that this change, in itself, is a reason to drop Preferred Rewards Gold and swap to, say, The American Express Rewards Credit Card.

A bigger impact on whether you can justify the fee would come from:

  • how many bonus points you get from ‘double points on airline spend’
  • how many bonus points you earn from foreign currency spend (although if you’re not getting your foreign expenses reimbursed by your employer, using a card with 0% FX fees would be a better deal than double points)
  • how many of the Priority Pass airport lounge passes you use
  • how much of the £120 of annual Deliveroo credit you use

Fundamentally, you need to get £195 of value from these four benefits and the ‘up to 10,000’ bonus Membership Rewards points to justify the annual fee, or there is no reason to keep paying it.

Our full review of the American Express Preferred Rewards Gold Credit Card is here and you can apply here.

The representative APR is 87.3% variable, including the annual fee.  The representative APR on purchases, and in the first year which has no fee, is 30.0% variable.

Our full review of The American Express Rewards Credit Card is here and you can apply here.

The representative APR is 30.0% variable.

Comments (37)

  • Paul says:

    I gave up on amex gold many years ago. Maybe used deliveroo twice a year and the priority passes were generally unused, as my local airport was MAN. My flying was either in business class which had lounge access or with lcc at peak airport times with no lounge space available. The final straw for me was being first in the queue at MAN aspire at 4am to be told that there was no space for anyone but pre paid guests.

  • TeesTraveller says:

    I struggle with Amex Gold for exactly this reason. The introductory bonuses can be attractive but for long term spend the (blue) Amex rewards card is almost as good – I live in a village which is ”off grid” when it comes to Deliveroo and would never use Amex for overseas spend, so assuming I spend £10k a year (and the points are 1p each), are lounge passes (with the risk that you can’t get in on busy days) and double points on flights worth £95? Not for me. .

    Also, my feeling is that since I downgraded (Plat to Gold to Blue), I get more “normal” bonus points offers in the Amex app (eg Morrisons) versus the boutique Chelsea based olive oil merchants in the past.

  • Lumma says:

    It’s a very strange card. The Deliveroo credit has too many caveats to really value it at face value, I think it only really works if you have significant airline or overseas spend and you want to collect something other than Avios or Virgin points

    • HH says:

      What caveats? Spend £5+ on any Deliveroo order to get a £5 statement credit, up to twice each calendar month. It’s pretty straightforward and credits without fail for me.

      • Lumma says:

        You’ve basically described the caveats that I’m talking about. You have to make two orders per month to get your £120 of value. Make it £30 of credit per quarter which can be used on one order and it’s worth £120.

        Ubereats and Just Eat give money off orders or free delivery way more often than Deliveroo too in my experience

        • LittleNick says:

          The gold does tend to be the better earner of the three for MR points which I want more of personally. The Deliveroo credit is a tad annoying, I wish it was just a £10/month and could be used entirely on one order. I’d prefer it was uber/uber eats tbh instead as I’d get more value from that then Deliveroo

        • Ken says:

          I imagine AMEX are paying Deliveroo next to nothing for these credits.
          Offer £30 a quarter and many people will order exactly once a quarter for exactly £30.
          It clearly wouldn’t work.

          As it is, lukewarm takeaway slop and overpriced groceries.
          All delivered by exploitative work practices and migrants illegally working.

          What a time to be alive.

          • JDB says:

            @Ken – it doesn’t even have to be delivered. Plenty of decent places offer take out food and you get £5 off. What’s not to like? My son is a healthy and quality seeking eater and manages to use my credit effectively.

    • JDB says:

      Yes, it’s a brilliant card and highest earner of the ‘big three’ if, as you say, you have airline spend and or overseas spend where you want no hassle chargeback/s75. The card does appear to get by far the most offers and where there are variants , the best version. They also have a few very easy points offers – eg spend £5 to get 2000MR every year. I’m constantly getting offered the full Platinum bonuses to upgrade the card, but this is a far superior card.

      • Ken says:

        I though even collecting you pay a service fee of 50p to £1.50.
        Potentially a small order fee of £2

        Couldn’t find anything decent on their website within 1 mile of my house (in a decent sized city).

  • Stuart says:

    So no “you are better off” in the maths bit. Nice one AMEX! This card gets worse, glad I moved the free ARCC a few years ago.

  • Tim says:

    Its more of the same – fees do not fall and usually increase but the benefits fall. Shop small has been cut right back from where it was a few years and used to mean you could recover quite a lot of the fees. This spend will affect a lot of people and I suspect mean less Amex cards – which are not accepted as widely as they have you think. We use a travel agent to help with some flights and even they have stopped taking Amex because their fees were too high and Amex would not budge. This was the main way we hit our targets. I have got rid of my free BA Amex and my wife has cancelled her paid BA Amex after many years – fees too high and kept going up. Looks like another Amex card going soon

    • Rob says:

      You are totally wrong about Shop Small. What killed it I think was Amex doing deals with Square and Doja. Now all small shops can accept Amex for the same fee as a Visa.

      • Angus says:

        We’ve been with Squareup for a number of years and our retail fee is down to 0.92% on all cards. The travel agents who don’t take amex have probably entered a rubbish contract with their payment gateway provider.

        But yes I agree Amex lost control over shopsmall, though its interesting to see how many small shops still have vehemently sticker on their window.

        • Rob says:

          It seems a pretty cut-throat market. Square recently admitted they have lost market share because they sat back and waited for merchants to come to them, whilst Dojo apparently has an army of foot soldiers out there personally visiting every small shop in Britain. All good news for us as Amex users and of course retailers.

      • JDB says:

        It was also massively expensive to administer and generated a ridiculous number of complaints about the maps, missing credits etc. Plus too many gamers. It still operates eg in Spain, France and Argentina!

        The merchant fees for Amex VI/MC have been the same on all those newer devices for many years, so I don’t think that’s the issue but it does hamper or prevent offer tracking, leading to those complaints.

        As people use cards or and more retailers have got more terminals which also adds to the non tracking issue as they can have different merchant codes – helps salesman commissions.

    • Can says:

      I though the biggest problem for Shop Small was the third party payment processors. Amex cannot handle them neither for the dining credit — happened to me, cost weeks to chase after.

    • david says:

      **Genghis has entered the chat.**

  • Dude says:

    I thought about getting rid of the card, but for me, the travel cash back offers swung it for me.

    Just received £300/27% cash back on the recent Hilton/IHG/Martiott offers which clearly has more than paid the fees.

    These are not guaranteed offers obviously, but happy to take the chance.

    • Harrier25 says:

      …offers you get on the fee free card too, so that’s not really justifying the fee at all.

      • TeesTraveller says:

        Absolutely. So little point in paying for Gold unless you spend well over £10k direct with airlines each year (and that’s just to get a few extra points).

      • Dude says:

        Well I don’t have the free card so don’t know what offers are available.

        As before though, the four lounge passes and Deliveroo credit covers the cost anyway. The cashback offers are additional bonuses when they appear.

        • Harrier25 says:

          Why not apply for the free card and sit it on your existing account alongside your Gold card. It won’t cost you anything, but it will keep your MR points safe in your account, if at some point in the future, you decided to cancel the Gold card.

    • Ken says:

      Had equivalent offers on the free card in the past. As you say nothing is guaranteed though.

  • Harrier25 says:

    A card fee hike will be next.

  • derek says:

    Aren’t these new levels… the same that as about 2 years ago (before they went 2500MR/£5K x 5)?

    • Nomad312 says:

      I believe it was a single level of 10,000 MR for a £15k spend. The move to multiple levels at some point in 2022 therefore left.somone spending 15k worse off , someone spending 20k level but benefited a spend at any other 5k increment. This change has no upside for the customer and effectively is a raising of the pre 2022 threshold for the10k MR reward from a £15k spend to £20k but split in two parts.

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