Maximise your Avios, air miles and hotel points

Which hotel loyalty programme is the most rewarding, based on our points valuations?

Links on Head for Points may support the site by paying a commission.  See here for all partner links.

Over the last two weeks we have published updated versions of our ‘What is a hotel point worth?’ series. You can see the individual articles here:

Which hotel loyalty programme is the most rewarding

Now that we have a valuation per point for each scheme, we can do a bit of reverse engineering and think about which scheme is the most rewarding when you stay.

What I’ve done below is look at how many points per $ (converted from € for Accor) you would earn in two scenarios – if you had NO elite status and if you had top tier elite status.

The results differ between the two, because some programmes are more generous to elite members (or meaner to ‘no status’ members, look at it how you wish!) than others.

What about bonus point promotions?

This is the big elephant in the room, of course. A large part of your points earning tends to come from bonus promotions and not from your base earning.

At the moment, Hilton and IHG are the only programmes which are offering a global points promotion. You can see the latest points offers for the big hotel chains on this page of HfP.

Hilton is generally the most aggressive scheme when it comes to bonus offers, usually running ‘back to back’ deals, and you should consider this when looking at the results below.

What about elite status?

This tables below only show how many points you will earn. For someone with no hotel status, this is a fair basis for comparison. Points are all you’re going to get.

If you have elite status, it’s a different matter. You may prioritise your elite benefits – upgrades (and the likelihood of getting one), free breakfast etc – more than the points.

Which hotel loyalty programme is the most rewarding

What is the most generous hotel loyalty scheme if you have no elite status?

Here are the results, along with the ‘value per point’ we calculated in our earlier articles.

We have used a £ to $ exchange rate of $1.35 to calculate the penultimate column.

The data for Accor is converted from Euro (€1 = 2.5 points).

SchemeHfP value per point (pence)Points earned per $1 exc taxPoints earned per £1 exc taxRewards as % of pre-tax spending
Hyatt1.256.88.2%
Marriott 0.51013.56.8%
IHG0.41013.55.4%
Accor1.72.22.95.0%
Hilton0.331013.54.5%
Radisson0.15810.81.6%

What is the most generous hotel loyalty scheme with top tier elite status?

Here is the same table but adjusted for the bonus you receive on base points for having top tier elite status.

This means Globalist for Hyatt, Titanium or Ambassador for Marriott, Diamond for Accor, Diamond for IHG, VIP for Radisson and Diamond for Hilton.

The Radisson figure is based on ‘Discount Booster’ NOT being activated. This means that you pay more for your room but earn full points. (VIP and Premium members can opt in to extra discounts if they accept a far lower level of points earning.)

The Hilton figure ignores the 1,000 points that Diamond members get as a My Way bonus on stays at most brands. This is on top of other My Way benefits.

SchemeHfP value per point (pence)Points earned per $1 exc taxPoints earned per £1 exc taxRewards as % of pre-tax spending
Marriott 0.517.523.111.6%
IHG0.42026.410.6%
Hyatt1.26.58.610.3%
Accor1.74.55.910.0%
Hilton0.332026.48.7%
Radisson0.153647.47.1%

Conclusion

What does this chart tell us?

In some ways, it tells you which programmes have chosen to over-reward their elite members vs their base level members. Radisson Rewards members will see a huge points jump if they can get elite status, whilst a Hyatt member doesn’t see much difference at all.

The first chart – for those with no elite status – is most relevant because points are all that matter. That said, Hilton does better than the table implies because it is almost always running a bonus points promotion on top.

You should not assume that a low level of earning means you should book via an OTA (‘online travel agent’, eg Expedia) instead and earn in their reward scheme. You would also be giving up ‘Member Rates’ which can save you 5% to 10% on average versus Hotels.com etc.

The second chart, by only looking at points earned, ignores the wide difference in elite benefits. Most Globalist members at World of Hyatt would happily earn zero points from their stays, as long as the excellent elite benefits – including an upgrade to the best available room at check-in including standard suites, free full breakfast, free parking and guaranteed 4pm check-out – remained intact.

That said, Marriott Bonvoy performs surprisingly well on both counts if you are top tier. You get a lot of points back AND you get a guaranteed 4pm check-out (Platinum and above), free breakfast at most brands and (not guaranteed) upgrades.


best hotel loyalty promotions

Hotel offers update – September 2025:

Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Want to buy hotel points?

  • Hilton Honors – Hilton is offering a 100% bonus when you buy 5,000+ points by 25th September – click here to buy
  • Marriott Bonvoy – Marriott is offering a 40% bonus when you buy points by 17th September – click here to buy
  • World of Hyatt – Hyatt is offering a 20% discount (equivalent to a 25% bonus) when you buy points by 6th October, some people have had their annual purchase limit doubled to 110,000 points – click here to buy

Comments (23)

  • Mario says:

    Free parking for Hyatt Globalists only applies to reward stays.

  • James W says:

    What this slightly misses is whether you “status” is actually recognised in any meaningful way. Our experience is that Accor really “does it”. Simple stuff – free breakfast – upgrade to use the lounge (massively valuable – 2 hours of free booze and dinner!!). and so on.

    • Lumma says:

      “Most Globalist members at World of Hyatt would happily earn zero points from their stays, as long as the excellent elite benefits – including an upgrade to the best available room at check-in including standard suites, free full breakfast, free parking and guaranteed 4pm check-out – remained intact.”

    • Tom says:

      James, not many Accor hotels in the UK have an executive lounge. Hardly any in my experience, not even Pullman and MGallery.

  • Doug says:

    Your head line reads;
    “Which hotel loyalty programme is the most rewarding …”

    So, what is the answer?”

    • Throwawayname says:

      The answer for me is Accor- 5% at Novotel is more than 6.8% at Marriott because you don’t have to pay over the odds for staying there!

    • CJD says:

      The answer appears to be Hyatt, which is the most generous programme for people with no status, and is still pretty competitive with IHG and Marriott which reward their top elites well.

      However, this only factors in points earnings, every programme, particularly once you earn status, has perks that different people will value differently. I would place little to no value on a free hotel breakfast for being Hilton Gold if I was on a city break with lots of good local options, for example. That value proposition changes if you’re at a beach resort.

  • David S says:

    Could we add a table please for how long points are valid for. That’s a big value driver for me. I was shocked as to the limited life of my Accor points.

    • Rob says:

      We have a separate series of articles on expiry. Search ‘when Accor expire’ etc in our search bar. There are also links on our main hotel promos page.

    • RussellH says:

      Specifically for Accor, sign up for Club Opinions and get 25 ALL points every, say, 3- 6 months, which will preserve your points as long as you complete the occasional survey.

  • Martin Czimmerl says:

    Advice please best credit card for hotel rewards ? The best rewards program I’ve ever used was the IHG credit card. £99 per year. I bought everything for my small business with it and never paid for a hotel room. A bonus was a voucher to stay anywhere for home night. That included a night regent and Hyde park worth £1000. I’ve now got a Virgin Atlantic which has got us upper class (hate that name )to Maldives. So which credit card gives best hotel reward points uk based ?

  • Hal says:

    “You would also be giving up ‘Member Rates’ which can save you 5% to 10% on average versus Hotels.com etc.”

    Even with a relatively easy to attain Gold level with Expedia you regularly see 20% off brand.com rates and sometimes more if combining with flights or car rentals or booking in app. Member rates from hotel brands are BS even a no status logged in Expedia account holder will get these. Not to mention that you can boost these discounts further via a cash back site and Expedia loyalty cash

  • Neil says:

    I’d be interested to know how hotels go about processing the benefits you’re entitled to. Why is it so hit and miss? I hate having to explain what status I hold and what it should entitle me to.
    Do the front desk staff see my status on their screen when I check in? Why can’t the booking automatically trigger everything I’m entitled to (assuming available).
    And don’t try to tell me there’s a no upgrades available when I can check (and will have done) on the app before I arrive.
    I would commit my stays to whatever hotel group could consistently apply status benefits for stays, preferably all showing on my booking before arrival.

    • BA Flyer IHG Stayer says:

      Probably not going to get them shown before arrival.

      With IHG I have found

      Usually see upgrade in booking a couple of days prior but more likely on the day
      Diamond status recognised during check in process
      Diamond welcome benefits offered including breakfast.
      If there is a lounge they can usually see my lounge pass and adjust the above to reflect that “you already have b/fast so would you like the points or drink?”

      • Neil says:

        I like the Ambassador guaranteed upgrade as there’s an opportunity to book into the room category below one that’s quite a jump up. Usually whatever category just below a suite.

        I’m going to qualify for Diamond for the first time after this weekend’s stay so will be interesting to see if a parade or maybe some gladiatorial games are arranged for my next stay.

        I think I’ll try to focus on Hyatt more in future based on the article. I was put off as I stayed at the Andaz Liv St as a guest of honour and it was pretty lame.

    • John says:

      Yes, most of the time they are just trying to fob you off by saying no upgrades – however at least with Hilton, occasionally the availability you see on the app is not the actual availability.

      I’m not entirely clear on how it works but I believe it’s a bit like airlines, where the GDS shows how many seats the revman is willing to sell in each booking class, but is not necessarily the number of empty seats remaining.

      It’s not really about consistently applying benefits. Most of the chains can’t get their hotels to agree on everything, so they leave some of the benefits at the hotel’s discretion.

    • JDB says:

      It’s only hit and miss if you allow it to be! Hotel owners sign up to these brands and the loyalty benefits but ultimately they will do what suits their business and they will inevitably have plenty of guests they want to look after who aren’t loyalty members.

      This is why one wants to desk directly with the hotel and have all these issues arranged before arrival rather than having some rather demeaning conversation about ‘entitlement’ with a receptionist.

      In any event, the availability you see online for higher category rooms is quite meaningless. Sometimes, there are so many of the entitled staying on a given night it’s easier/safer to upgrade nobody – saves complaints when a few upgradees boast.

      Bottom line is human contact is often far more valuable than a loyalty number held by tens of millions or at worst combine the two.

  • Supersub says:

    Not featured in this article, but it’s GHA Discovery, isn’t it?

    • Rob says:

      Has a lot going for it if you don’t mind fixed value redemptions, yes. And GHA will soon be a LOT more interesting to UK stayers.

    • Neil says:

      Getting to the top level is pretty easy and one benefit is free breakfast at most of their brands – now including the Doyle collection ones.

      The App rarely gives the best rate so it’s often better to book direct with the hotel or Virtusos/FHR.

      Looking forward to hearing what’s about to happen to make it more interesting for UK stayers…

Leave a Reply to JDB Cancel reply

Your email address will not be published. Required fields are marked *

Please click here to read our data protection policy before submitting your comment

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.