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Four big Amex sign-up bonuses launched!

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The good news is that American Express has launched FOUR big sign up bonuses with one worth 120,000 Membership Rewards points (=120,000 Avios).

The bad news is that four sign up bonuses in one day is too many for us to cover in our usual ‘compare and contrast’ way.

This article is therefore a very short summary of the four bonuses. Separate articles will look at the four deals in more detail.

American Express Preferred Rewards Gold special bonus

The four special bonuses launched today

Remember that 1 Membership Rewards point = 1 Avios amongst other things. This article looks at the best ways of spending Membership Rewards points.

As usual, annual fees and T&C apply, 18+, subject to status.

All offers will run to 14th October 2025.

You may see a higher bonus on the application forms when you click through than we say. If you do, this is because Amex is testing geotargetting in some areas. You will receive the (even) higher bonus.

Personal cards:

American Express Preferred Rewards Gold Card

40,000 Membership Rewards points when you spend £5,000 within six months of being approved

The card is free for the first year.

Do you qualify for the bonus? You must have had NO personal American Express cards in the last 24 months. This will be tricky for many HfP readers, but you may have a family member who qualifies.

Click here for our full HfP review.

Click here to apply.

The representative APR is 86.8% variable, including the annual fee.  The representative APR on purchases, and in the first year which has no fee, is 29.7% variable.

American Express Platinum special sign up bonus

The Platinum Card from American Express

80,000 Membership Rewards points when you spend £10,000 within six months of being approved

The annual fee is £650, refundable pro-rata if you cancel.

Do you qualify for the bonus? You must have had NO personal American Express cards which earn Membership Rewards points in the last 24 months. You DO qualify if you have only held British Airways, Marriott, Nectar or cashback American Express cards in the last 24 months.

Click here for our full HfP card review.

Click here for a full HfP article on the card, its benefits and how the bonus offer works.

Click here to apply.

The representative APR is 691.7% variable, including the annual fee.  The representative APR on purchases is 29.7% variable.

American Express Business Gold special bonus

Small business cards:

Remember that there is no defined rule for what American Express treats as a ‘small business’. You do NOT need to be a Limited Company. You do NOT need to be VAT registered. There are no turnover requirements. You do NOT need a business bank account. Operating a buy to let property may qualify. if the card is used to pay maintenance bills etc.

The American Express Business Gold Card

60,000 Membership Rewards points when you spend £6,000 within three months of being approved

The card is free for the first year.

Do you qualify for the bonus? Yes. There are NO restrictions, at all, on receiving the sign-up bonus. If you are accepted and reach the spend target, you receive the points.

Click here for our full HfP review.

Click here to apply.

American Express Business Platinum special bonus

The American Express Business Platinum Card

120,000 Membership Rewards points when you spend £12,000 within three months of being approved

The annual fee is £650, refundable pro-rata if you cancel. The fee should be tax deductible as a business expense. You will also receive £200 to spend at American Express Travel, which is an annual benefit for all cardholders.

Do you qualify for the bonus? Yes. There are NO restrictions, at all, on receiving the sign-up bonus. If you are accepted and reach the spend target, you receive the points.

Click here for our full HfP review.

Click here to apply.

Further in-depth coverage of these cards will appear across today and tomorrow.

Comments (64)

  • BA-Flyer says:

    My last Amex cards were Platinum (closed December 2022) and the BA Premium (closed September 2023). To maximise bonus points, can I wait until October and apply for the Nectar card, and then the gold card a few weeks later?Any minumum time to wait between applications?

    • Rob says:

      You can’t do that. Needs to be Marriott or Nectar and then Platinum. Gold isn’t part of the discussion because of the Gold rules.

      I doubt you’d get approved for two cards within a week or so, although you could get one this autumn and then Plat whenever a deal appears next year.

  • Sam says:

    I already have a business Amex. Could I apply for another business Amex on a second company? Would it be approved and would I get the SUB?

    • Rob says:

      No idea. I don’t think so because its a personal liability to you, not the company, so its effectively giving you two of the same card. Happy to be proved wrong though.

      • Talay says:

        A couple of years ago I was able to move credit limits around between the BAPP and the Bonvoy Amex cards but I really wanted them to increase the limit on the Accelerating Business Amex, as I have that with multiple staff on it and hence chew up limits much quicker.

        Amex said that even though it was a personal liability it came under a different technical umbrella which meant I could not transfer a credit limit across but perversely, the reason they could not increase the credit limit on the Accelerating Business Amex was because of the large personal credit limit I already had on the other personal Amex cards !

        Batshit logic of course but hey ho !

  • ffwd says:

    I did and got 2 in March & April.

  • David J H says:

    I took up the Platinum card offer 5-6 months ago when 100,000 points (via referral) offered for £10k spend within 6 months. I met the £10k spend requirement a few weeks ago, so contacted them yesterday via chat to be told I had not met the eligibility criteria for a welcome bonus (not an issue with my spend calculation). After I set them straight that I cancelled my last MR card (Gold) in 2021 and had only held supplementaries since (Platinum previously and currently Gold) they have sent it to back office to investigate. Anyone else had this issue or can think of any other factor that might make me ineligible? With 100,000 points/Avios at stake I am nervous !

    • David says:

      The call center team don’t know the difference between their rear end and their elbow. Keep your own records and add a month or 2 on.

  • Marko says:

    Been waiting for BA Amex offer, if I take this offer would that have excluded me from the bonus in previous years?

    • Rob says:

      Personal Plat and Personal Gold will exclude you from a bonus on the free BA card. They do NOT exclude you from a bonus on the BAPP card.

      • Marko says:

        Good news, Thank you. Will get the gold card for now and hope for an offer on the BA platinum plus card to come along in a few months.

  • idontfly says:

    whats the best way to find out the last time i had an amex?

  • Neil says:

    One thing that is notable… that this is the 3rd (?) round of increased welcome bonuses for the MR Cards in the last 12 months. But in the same period, I’m not aware of a single time Amex has run any such offers for the BA Cards… esp the Premium Plus card. Granted Amex have full control of the MR cards and don’t have the same control of the BA Cards, but I’ll be ready to jump on to that offer the moment it hits!

    • Reney says:

      There was a BAPP 60k offer in Jan to Feb but I think you had to apply via the British Airways website. Looking at my spreadsheet which goes back to 2022, BAPP bonus is looking more like an annual event.

  • Paul says:

    Applied for a new business card. Looks like same thing is happening this time as happened ~ a year ago. Following online application it goes to “Your application is being reviewed”.

    Last time it then went into the abyss. Despite formal complaint, no outcome was ever communicated. I’m expecting the same this time – not sure what’s going on.

    I held a business amex a few years ago no issue (now cancelled). Hold one personal amex card.

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