Reply To: BAEC changes – “2 yrs in the making” and based on “extensive modelling”?

[Nico]

Rob Burgess wrote:

A mate who would know told me today that the BA sale, which just ended, did not go as well as expected.

The ‘extensive modelling’ didn’t go as far as realising that if Iberia came out with a lower spend target AND continued to offer segment based qualification then BA would have a problem ….

Offers much worse than last year.

And yes, I don’t understand how they missed the Iberia bit, they need to look at all OW partners there.