Amex charity matching campaign

[wookie192]

Just noticed in the offers tab there’s a new “offer” called AMEX Charity Matching Campaign.

For every £1+ spent in store at Marie Curie, Shelter and Sue Ryder they’ll match up to a total of £5,000 per charity.

I feel this is a little poor from AMEX for a few reasons:

1) Why should amex holders NEED to opt-in to this for amex to match the spend. It’s for CHARITY, they should be doing this “campaign” without it’s members even having to opt-in.
2) You may think that the upto £5,000 per charity is per person. It’s in total. So if I was to donate/spend £5k at Shelter and someone else does the same. The maximum amex will donate to Shelter is £5k even though £10k has been spent/donated. £5k is a little low for the size of AMEX.

What are your thoughts on this, to me it’s not very “charitable” the way it’s being done.

[Skywalker]

@wookie192 – Some of us don’t have the offer/offer terms – would you mind posting them?

[wookie192]

Skywalker wrote:

@wookie192 – Some of us don’t have the offer/offer terms – would you mind posting them?

Even more wrong that their “charity campaign” doesn’t involve everyone.
Here are the screenshots:

[wookie192]

Skywalker wrote:

@wookie192 – Some of us don’t have the offer/offer terms – would you mind posting them?

That to me makes their “charity campaign’ even worse since it’s not involving everyone.

Below are the screenshots:

[Rob]

These are shop transactions, it won’t work against direct donations.

£5k is very poor though.

[Andrew.]

It’s part of the customer engagement experience to opt-in. No different to you choosing your charity on M&S Sparks or which bucket to pop your token in at Waitrose.

£5,000 is still £5,000 to a charity, it might even get people who wouldn’t normally trek through a Charity Shop to pop in.