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Forums Frequent flyer programs British Airways Executive Club Do you actually take notice of adverts at airports?

  • UKHomeGym 27 posts

    As frequent flyers, how often would you say that you actually take notice of digital signs in the departures hall, in/around Duty-Free, outside VIP lounges, and on your way to your gate? If you fly out of NCL frequently I’d be even more interested to know.

    ChrisBCN 296 posts

    We all know that HSBC sponsor the air bridges, right?

    Couldn’t tell you about the digital signs, but you don’t need unprompted recall for brand ads to have an impact anyway.

    davefl 1,436 posts

    Never. I have a mental filter, and the more insistent the adverts the more I reject the brand/product.

    barracuda 33 posts

    Don’t recall any at LHR – the only brand I seem to recall was HUEL maybe in summer 2021 or 2022 had some large vending machine in T5.

    Anna 458 posts

    Never. I have a mental filter, and the more insistent the adverts the more I reject the brand/product.

    Same here – the only thing I can ever remember walking past is the big red 40% off signs outside Duty Free! And there’s something pink inside the airbridge at MAN gate 143 but I couldn’t tell you what it is. We must be a marketing nightmare 😂

    BA Flyer IHG Stayer 2,362 posts

    What do you mean by “take notice” ?

    If you mean see them then yes.

    But if you mean take some sort of action like changing bank because I saw ‘HSBC’ plastered on the side of the jetway then no.

    Travel Strong 307 posts

    The BOTB car scam used to be very prominent in airports, certainly noticed that and had a poke around the cars – as did many others – the stands were always busy with kids and adults alike drawn in for a look.

    Only ad I can recall seeing in recent times was a huge Barclays Premier 100k Avios billboard overhead as you left T3 baggage claim. Well positioned and well targetted… but it expect the HFP coverage still got them more signups than the billboard.

    Also – I fly in/out of NCL regularly, and nothing stands out to me at all in terms of promotional material.

    Andrew J 781 posts

    Not dissimilar to the adverts at the top of this page which sit there for weeks and weeks and you have to look at the same one every time you refresh the page.

    zapato1060 719 posts

    Funny like mentioned previously how I’ve built in a buffer. When walking thru airports I just ignore all. Have ublock origin installed on chrome on all my PCs so get no ads and no YouTube ads. I don’t watch TV so get no ads there. Beginning of a film in Cinema maybe the only time they have me.

    Michael C 733 posts

    Only just about related, but I always wonder, when you record a tv series and
    fast-forward every ad break, whether those ads count as having been “seen” for the purpose of advertising fees?!

    SteveCroydon 71 posts

    “Do you actually take notice of adverts at airports?”
    No, absolutely not. Nor do I take notice of TV ads. I rarely watch any commercial TV. If I do they are recorded and ads skips at *30 speed in my 15 y/o SKY box.
    Also, I haven’t shopped or bought any so-called “duty free” for 30+ years.
    I really do not understand/believe any of the self-aggrandising clap-trap from the advertising industry.

    Andrew. 517 posts

    As frequent flyers, how often would you say that you actually take notice of digital signs in the departures hall, in/around Duty-Free, outside VIP lounges, and on your way to your gate? If you fly out of NCL frequently I’d be even more interested to know.

    There is an awareness of them, but I filter out the noise. They are mostly alcohol adverts and I don’t drink.

    I’ve been teaching my eight year old niece how to filter adverts. She’s now learnt that most adverts take longer to play than simply closing the app and reopening, for apps where closing it would lose her position in a game, she now puts the device face down and counts to 30.

    Hbommie 220 posts

    The industry ads at NCL are very prominent as you leave the gates, and being regional are a little different to the usual banking ads.

    memesweeper 1,311 posts

    Most people say they are not influenced by advertising. But, of course, most people are.

    StanTheMan 227 posts

    “Do you actually take notice of adverts at airports?”
    No, absolutely not. Nor do I take notice of TV ads. I rarely watch any commercial TV. If I do they are recorded and ads skips at *30 speed in my 15 y/o SKY box.
    Also, I haven’t shopped or bought any so-called “duty free” for 30+ years.
    I really do not understand/believe any of the self-aggrandising clap-trap from the advertising industry.

    Interesting that you have not noticed any adverts for over a decade but the advertising industry’s claptrap has somehow got through to you….. spoooooky

    Skywalker 763 posts

    I don’t pay any special attention to ads and my brain filters these things out as noise – not to say that they don’t get through to me at all, though!

    I suspect it is the same for many others, hence why advertisers try and fire messages and images at people all of the time in a variety of tried, tested and novel ways.

    masaccio 806 posts

    Most people say they are not influenced by advertising. But, of course, most people are.

    Indeed. I’ll wager most of the people contributing to the HfP forums would know who sponsors the jetbridges. And that will in some way or other influence their opinions of HSBC.

    davefl 1,436 posts

    I love doing the e-rewards surveys that say “have you seen these videos/adverts etc” in these types of media recently and answering no to every one.

    Certain channels on TV these days are just wall to wall matress adverts during the day. I honestly would never consider a product where the company spends so much on marketing multiple times per hour across multiple channels month after month, year after year.

    points_worrier 303 posts

    I think I do a bit.

    I was looking for an expat bank when I moved abroad. My first search wasn’t to google, but to look at HSBC because of the airbridges.
    I did then do a search and thorough research at the other options. I did end up going with HSBC in the end though, becuase I felt they offered the best value and tailoring to what I needed. Was this at all influenced by their ads? I’d like to think not. But I admit the possibility there could have been unconscious bias.

    Luca M 391 posts

    I remember noticing the potential clash of the BA Amex being advertised at the Entrance of the Galleries Club Lounges and the new Chase Account and Debit Card being ideal for travellers inside the same lounges in early 2022, within few months of the original Chase UK Launch in September 2021.

    ChrisBCN 296 posts

    “have you seen these videos/adverts etc” in these types of media recently and answering no to every one.

    Certain channels on TV these days are just wall to wall matress adverts during the day.

    Hmmmm….. You haven’t seen anything but know that there are wall to wall mattress ads?

    Marketing works, folks…

    VickyTM 114 posts

    My dad was in charge of both the original “Shake and Vac” advert and the Ferrero Rocher ” Ambassador, with these Rocher you are really spoiling us…” commercials.
    The fact that all these years later people ( of that generation) still remember these adverts, certainly does imply that advertising has an effect.
    All we need now is a Milky Bar Kid to swing by and we are sorted 🙂

    John 1,086 posts

    A decade ago I was working with people in a deprived area of the UK and walked through a council estate where I saw a BA holidays advert for 7 days in Tobago for £1500 or something, that was a complete waste of BA’s money

    Anna 458 posts

    @VickyTM – “Do the Shake n Vac and put the freshness back”! Does anyone actually like Ferrero Rocher?
    In those days the only choices were to sit through the ads or go and put the kettle on – I can still sing a whole load of jingles from the 70s and 80s 😂

    Frequent_Air_Fryer 7 posts

    Interesting replies, thanks. I recently walked through NCL wondering the same question. I relate to avoiding adverts. I listen to the radio most days and will mute the repetitive adverts and their catchy jingles.

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