Tailored welcoming offer on Amex website?

[jasonho6859]

Recently I decided to apply my first UK Amex and was browsing for quite some while waiting for boosted offer.
No luck for a while.

One day over the phone and I see the Gold Card was offering 28,000 MR instead of the usual 20,000.
Spoken to my friends and no one sees it. Googled it and nothing found.
Turned out I realised it is a tailored offer on my phone based on my browsing history.

I took the opportunity and applied it of course.

But is that something new to Amex? Seems never seen anything related to this.

[aq.1988]

Yes, my cousin has just signed up using a referral for 30k points.

When she went to refer her husband herself, it was only 22k points, but she referred another friend, and they got a 30k offer, which said it was tailored to their cookie preferences.

[Rob]

Amex has been doing this for a while. It’s a pain for us because we advertise a special deal of x and then people click through and see y and get confused, even though y is higher than x.