Why airberlin status is, thanks to Etihad, arguably the most valuable in oneworld

It is now almost two years since Abu Dhabi airline Etihad launched ‘Etihad Airways Partners, a pseudo alliance aimed at bringing together some of the various national airlines in which Etihad had invested.

The strangest thing to have happened over the last two years is that …. almost nothing has happened.  I was expected some sort of merging of the various frequent flyer schemes, possibly even a common loyalty programme.

Over the last few years, Etihad has been making equity investments and providing cheap loans to several struggling airlines.  These include:

airberlin (49%)

Air Seychelles (40%)

Etihad Regional (33%)

Virgin Australia (soon to be 21%)

Alitalia (49%)

Air Serbia (49%)

Air Malta (49%, in progress)

Jet Airways (24%)

There was also an Aer Lingus stake before IAG acquired it.

The main development over the last two years is that Alitalia has joined Etihad Airways Partners.  This took it from serving 250 cities to over 400.

Virgin Australia remains outside the grouping despite Etihad having an equity stake. It is not clear what will happen with Air Malta.

Etihad Airways Partners

What is Etihad Airways Partners for?

Good question.  The original plan, according to the Etihad CEO, was to offer “a partner proposition for like-minded airlines which will result in synergies and efficiencies for participating airlines on the one side, and enhanced network choice, service and frequent flyer benefits for the consumer on the other.”  Which doesn’t mean much.

What we have seen is reciprocal earning and burning across airline partners.  Status benefits from one airline are, to a greater or lesser extent, recognised across all the others.  There has been no movement on standardised membership tiers with equivalent benefits.  To some extent, Etihad Airways Partners is operating in the same way as Star Alliance, oneworld and SkyTeam.

This is the official wording on cross-airline benefits:

“Etihad Guest, topbonus [airberlin], MileMiglia [Alitalia] and JetPrivilege members, can earn and redeem miles on your loyalty programme while travelling with any of the partner airlines, including Etihad Airways, airberlin, Alitalia, Air Serbia, Air Seychelles, Etihad Regional, Jet Airways, and NIKI.

Gold and Platinum members will enjoy benefits such as priority check-in, priority boarding, lounge access and additional baggage allowance, regardless of the class of travel with any of the partner airlines.”

Er, isn’t airberlin already in an alliance?

Yes, oneworld, alongside British Airways.  Because Etihad Airways Partners is not, officially, an alliance, they believe that it does not matter.  The same goes for Alitalia which is a member of SkyTeam.

An airberlin frequent flyer card is attractive for this reason.  You would receive status benefits when flying all of the 19 oneworld member airlines but you would also benefit when flying with the Etihad Airways Partners airlines.

Flights on both oneworld and Etihad Airways Partners count towards airberlin status.  If you fly Etihad as well as British Airways / oneworld, it would make status easier to achieve.

There is still a lot to play for here.  Will oneworld put its foot down at some point and force airberlin to make a choice?  Will SkyTeam have similar concerns about Alitalia?  I expected to have some answers to these questions by now, almost two years in, but I’m still waiting.

You can find more details on Etihad Airways Partners here.

Bits: 480 Avios with £8 HP ink, the best BA email yet, Zipcar sign-up bonus
Sale time - Etihad business class, Virgin West Coast and a rare SWISS First Class offer
About Head for Points

We help business and leisure travellers maximise their Avios, frequent flyer miles and hotel loyalty points. Visit every day for three new articles or sign up for our FREE emails via this page or the box to your right.

Comments

  1. Hi Raffles, thanks for highlighting the benefits of AirBerlin (used it myself with missus recently to access HND lounges and priority boarding while flying JAL domestic, redeemed using BA Avios.. after getting a status match to Gold last year from Star Alliance Gold :). However, to claim “arguably the most valuable in OneWorld” seems a bit of a stretch!

    For the typical UK-based HFP reader, I think the key question would be: does it make sense to credit all BA/OW flights to AirBerlin and forget BAEC altogether (which is what the blog heading would imply!). So how about a head-to-head comparison with BAEC for a future article? To claim AirBerlin is more valuable than BAEC, I’d like to see it beat BAEC not only on range of partners and status benefits, but also: 1) ease and rate of miles accrual, 2) cost (miles and YQ: ex-UK and ex-EU, long haul and short haul, Y/J/F) and accessibility of flight redemptions on OW partner airlines (e.g. all done online? or need phoning? are seats available in practice?), 3) ease of achieving and retaining status.

    I think we’d all find it really useful and to my knowledge no-one has done this comparison before on FT forums. Thanks for your consideration!

    • The answer, of course, is that there is no easy answer! In BA’s favour I would probably say:

      soft landing (can be very valuable if travel patterns are erratic)
      Gold Priority Rewards (ANY seat for double Avios)
      extra Avios seats for Golds in Economy

      But you may not value these. If you never fly any of the Etihad Group airlines, AB has no extra benefits – if you fly Alitalia once a month, you may value this as a way of consolidating miles.