Following on from my story on Saturday that British Airways is training cabin crew to sell ‘buy on board’ food on short haul – but only after they sign a confidentiality agreement – the Daily Mail reported on Sunday that British Airways has signed a deal with Marks & Spencer to sell food onboard.
As I wrote on Saturday, this can hardly be worse than the current situation where a mini bag of crisps is considered to be a ‘snack’.
I would take the article with a pinch of salt (5p per sachet, probably) in some areas. Whilst it may be true that “executives believe holidaymakers are increasingly prepared to pay for extras if ticket prices are lower”, it is also true that holidaymakers make up a minority of BA passengers and very definitely a minority of short-haul revenue.
And you will see that BA says: “Everything we do is with our customers in mind and we will make changes that reflect their feedback’ …….!
In terms of implementation, it genuinely isn’t clear. I have heard:
that Gatwick will get it first, but also that it will hit the entire fleet at once
that BA elite members will get their food and drink for free, but also that everyone will have to pay
that Club Europe meals will be scrapped in return for a free sandwich and drink, but also that Club Europe food will remain as it is
So, basically, there is no clarity! Plenty of fun and games ahead I think.
(Want to earn more Avios? Click here to visit our home page for the latest articles on earning and spending your Avios points and click here to see how to earn more Avios from current offers and promotions.)