You may not know this, but British Airways Executive Club has a range of ‘Experiences’ redemptions. Available in most major cities in the world, you can redeem your Avios points for local attractions or sightseeing tours.
There is a tiny bit of explanation about the programme on the ‘Spending Avios’ page here at ba.com. Click on ‘Book Experiences’ to be taken to a log-in screen.
It is fair to say upfront that this is unlikely to be the best use of your Avios. However, if you are Avios rich, it is not a bad option.
As will most third party Avios redemptions, such as hotels or wine, you tend to get around 0.5p to 0.6p per Avios.
To a lot of people, this is not a great deal. It is certainly far poorer value than using them for flights – even economy long-haul redemptions should get you over 0.5p of value!
However, if you have more Avios than you can realistically use, or if you earn your Avios from business travel and therefore value them intrinsically at nothing (as you spent nothing to earn them), then these options are worth a look.
Here a few example of experiences I am offered in London if I look at May 12th – May 14th:
Thames river cruise and London Eye ticket – 7,650 Avios per person
Afternoon tea at Grosvenor House hotel – 8,400 Avios per person
London Eye champagne experience – 6,650 Avios per person
Stonehenge / Windsor / Bath day trip – 13,850 Avios per person
Hard Rock Café two course meal, soft drinks and queue jump – 3,500 Avios per person
London Dungeon ‘no queue’ tickets – 4,050 Avios per person
There are 28 options offered for London so you may well find something of interest – even if you live here! There are similar packages available for other major tourist cities.