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Should you use your Avios for British Airways ‘Experiences’ rewards?

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You may not know this, but British Airways Executive Club has a range of ‘Experiences’ redemptions.  Available in most major cities in the world, you can redeem your Avios points for local attractions or sightseeing tours.

There is a tiny bit of explanation about the programme on the ‘Spending Avios’ page here at ba.com.  Click on ‘Book Experiences’ to be taken to a log-in screen.

BA removed this option from its website during covid, but with travel now re-opening it has made a comeback with a restricted range.  Is it worth it?

Are Avios ‘Experiences’ redemptions a good deal?

Not really, for two reasons.  The curse of Nectar strikes again, as you will see.

As with most third party Avios redemptions, such as hotels or wine, you tend to get around 0.5p to 0.6p per Avios.

Here is an example.

If you want to climb over the roof of the O2 Arena in Greenwich, it will cost you 6,300 Avios:

Alternatively, you can pay £32 in cash.

This works out at 0.51p per Avios.

This is not a great deal.  It is certainly far poorer value than using them for flights – even economy long-haul redemptions should get you over 0.5p of value.

Before 2021, I used to say that if you have more Avios than you can realistically use, or if you earn your Avios from business travel and therefore value them intrinsically at nothing (as you spent nothing to earn them), then it might still be worth a look.

In January 2021, however, Avios launched its partnership with Nectar.

You can now transfer up to 50,000 Avios per month into Nectar.  You will receive 0.8p of Nectar points for every Avios you transfer.  These can be spent at Sainsbury’s, Argos, eBay etc.

When you can get 0.8p per Avios by transferring them to Nectar, there is no value in using them for ‘Experiences’ redemption at 0.5p.

Pay cash for whatever ‘experience’ you are after and use the Avios for Nectar points.  You will be better off.

In this example, the 6,300 Avios required for the £32 O2 climb would get you £50.40 of Nectar points.  You can pay £32 in cash for the O2 climb and will be £18.40 better off than if you’d redeemed directly for it.

The same logic now applies to most other non-flight redemptions bookable via British Airways Executive Club – wine, hotels, car hire, seat selection etc.  You are far better off paying cash and redeeming for Nectar points instead.

You can find out more about Avios ‘Experiences’ redemptions on the British Airways website here.


British Airways BA Amex American Express

How to earn Avios from UK credit cards (September 2021)

As a reminder, there are various ways of earning Avios from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards. Both have increased sign-up bonuses until 2nd November 2021:

British Airways BA Amex American Express card

British Airways American Express

10,000 Avios for signing up, no annual fee and an Economy 241 voucher for spending ….. Read our full review

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

40,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points and an unbeatable set of travel benefits – for a fee Read our full review

The 30,000 points bonus on Amex Gold runs to 9th November 2021. The 60,000 points bonus on The Platinum Card runs to 2nd November 2021.

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies. This card has a limited time offer of 60,000 Avios when you sign up:

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

60,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (7)

  • JAXBA says:

    Or book Experiences through BA Holidays (a separate booking tool than the Avios redemption one), and earn Avios for the transaction. Pay with a BA credit card and it counts as BA spend too, earning more Avios.

    Different Experience options offered though, no O2 climb through BAH as yet.

  • Neo says:

    If You book it via iberia avios or avios.com You will pay around 20% less than expirience on ba.com big difference….You should check it for article…

  • Paul pogba says:

    Typo: “ month innto Nectar”. Feel free to delete the comment if you fix it 🙂

  • Andrew says:

    “Climb 52 meters” (from advert) – gas or electric?

    The slope doesn’t look any steeper than some parts of my old walk to High School.

  • Mr(s) Entitled says:

    Nectar isn’t really a “curse”. It is additive for users and while it may be problematic for BA, I am not sure they can curse themselves. They can of course enter into contracts without due care and attention.

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