British Airways Executive Club has launched a ‘birthday bonus’ promotion – although if your birthday isn’t in February you won’t have heard about it!
This is actually quite a clever one, I think.
Reader Kevin, who sent me this, has his birthday in February. On Monday he received an email offering him a big Avios bonus if he booked a flight before 31st December to take in the month of his birthday.
The bonuses are:
- European economy return – 4,000 Avios
- European Club Europe return – 8,000 Avios
- Long-haul economy or World Traveller Plus return – 15,000 Avios
- Long-haul Club World return – 30,000 Avios
Here is another interesting one – the bonus is valid on cash, Avios and ‘Avios and money’ bookings.
This represents an excellent deal, especially for the solo traveller. (The bonus is per booking, not per person, so it is worth more to a single traveller.) On a short European flight, you would be getting 4,000 Avios back after spending just 9,000.
And on a long-haul economy flight to the Middle East or New York, you would be getting 15,000 Avios back after spending just 40,000.
If buying a ticket for cash, the ‘sweet spot’ is the 15,000 Avios points for a long-haul trip. If you could bag a cheap enough ticket, the bonus Avios – plus the Avios from the flight itself – could effectively make the flight almost free!
For those of us without a February birthday (and perhaps only a few of those were targetted) we will have to wait and see if this promo continues.
The bonus is strictly targetted, with the bonus Avios posting in arrears, presumably after BA manually works through a list of people who were invited to see where they travelled. You only get the bonus on one flight, but if you take multiple flights during your birthday month, you get the highest bonus to which you would have been entitled.