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New ‘buy Avios’ promotion fails to excite

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You may have received an email last week from British Airways Executive Club concerning the latest ‘buy Avios’ promotion.

A quick search of this blog shows that the offer is, to say the least, underwhelming compared to previous deals.

Click here to see details (scroll down to the Avios logo).

The headline is ‘Imagine where 25% more Avios could take you“. However, the text soon confirms that you only get the 25% bonus if you buy your maximum 24,000 Avios points annual limit in one go! This costs a whopping £399, which is still 1.33p per Avios point.

Purchase between 5,000 and 23,000 and you only get a 15% bonus. Buy less than 5,000 and you don’t even get that!

Buy Avios

Given that last year saw a 30% bonus, this offer does not excite.

Of course, if you were planning to buy Avios anyway to top off a redemption then this is a bonus you wouldn’t have had otherwise. Everyone else can pass on this one, though.

The offer ends on March 28th.

(Want to earn more Avios? Click here to see our latest articles on earning and spending your points and click here to see our list of current Avios promotions.)