Good Crowne Plaza hotel deal for BMW owners

Crowne Plaza, the four-star hotel chain run as part of the Holiday Inn and InterContinental grouping, has an interesting European offer in conjunction with BMW.

If you book a Crowne Plaza stay at a European property via this special BMW link, you will receive:

Room upgrade on arrival, subject to availability

Free Club Lounge access, if the hotel has one

Free wi-fi for 1 day (if you stay longer, you only get it for 1 day!)

The conditions are:

You must book and stay by the end of 2013

You must show your BMW car keys at check-in

You must book seven days in advance

You must stay a Friday, Saturday or Sunday

The promotional rates are Advance Purchase and are non-refundable

If you have Priority Club status (Gold or above) you will receive free wi-fi at Crowne Plaza hotels from 1st July anyway.

The core benefit would be the Club Lounge access, which would provide you with free breakfast in the lounge and evening drinks (and possibly snacks).  However, not all Crowne Plaza hotels have a lounge and not all of them are open at weekends anyway.  Some hotels – if the lounge is closed at weekends – will give you free breakfast in the restaurant instead.

Having checked a couple of hotels, the price charged is the same as the usual Advance Purchase rate.  It does therefore represent a genuine deal if the hotel has a decent lounge.

Will they really ask to see BMW keys at check-in?  Who knows.  See the Comments below for a link to a £2.95 ‘buy it now’ BMW key-ring on eBay, with unlimited quantities available.

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IHG One Rewards update – July 2025:

Get bonus points: IHG is currently running TWO global promotions. You can register for both.

Promo 1: IHG One Rewards will give you your choice of either 2,000 bonus points for every two nights or 8,000 bonus points for every four nights you stay.  The offer period is 20th May to 31st August. Click here to register and learn more.

Promo 2: IHG One Rewards is running a promotion aimed at five brands – Crowne Plaza, voco, Vignette, Candlewood and Garner.  You will earn triple base points for stays at these brands until 30th September. Click here to register and learn more.

New to IHG One Rewards?  Read our overview of IHG One Rewards here and our article on points expiry rules here. Our article on ‘What are IHG One Rewards points worth?’ is here.

Buy points: If you need additional IHG One Rewards points, you can buy them here.

IHG One Rewards is offering a 100% bonus when you buy points by 17th July 2025. Click here to buy.

Want to earn more hotel points?  Click here to see our complete list of promotions from IHG and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.