Crowne Plaza, the four-star hotel chain run as part of the Holiday Inn and InterContinental grouping, has an interesting European offer in conjunction with BMW.
If you book a Crowne Plaza stay at a European property via this special BMW link, you will receive:
Room upgrade on arrival, subject to availability
Free Club Lounge access, if the hotel has one
Free wi-fi for 1 day (if you stay longer, you only get it for 1 day!)
The conditions are:
You must book and stay by the end of 2013
You must show your BMW car keys at check-in
You must book seven days in advance
You must stay a Friday, Saturday or Sunday
The promotional rates are Advance Purchase and are non-refundable
If you have Priority Club status (Gold or above) you will receive free wi-fi at Crowne Plaza hotels from 1st July anyway.
The core benefit would be the Club Lounge access, which would provide you with free breakfast in the lounge and evening drinks (and possibly snacks). However, not all Crowne Plaza hotels have a lounge and not all of them are open at weekends anyway. Some hotels – if the lounge is closed at weekends – will give you free breakfast in the restaurant instead.
Having checked a couple of hotels, the price charged is the same as the usual Advance Purchase rate. It does therefore represent a genuine deal if the hotel has a decent lounge.
Will they really ask to see BMW keys at check-in? Who knows. See the Comments below for a link to a £2.95 ‘buy it now’ BMW key-ring on ebay, with unlimited quantities available!