Back in July, Hilton issued a group-wide edict to its hotels that it was no longer necessary to serve spirits or port in the Executive Lounge. All that was necessary to meet brand standards was to offer beer and a red and white wine.
To be fair, some hotels have pushed back on this. Not surprising, since we’re hardly talking about a massive expense here. What is the total value of the spirits on offer in a typical lounge? £100? I assume the annual cost can’t be much more than £500.
There also appears to be a move against the ‘free breakfast’ that you are obliged to receive as a Gold or Diamond member. More and more properties are following the example of the Conrad New York which I visited in February, and restricting elite guests to something along the lines of ‘coffee, juice, muffin’ with the option of paying for a full breakfast.
This following story may or may not be true, but it comes from a staff member working in the Executive Lounge of a UK Hilton property.
Apparently, Hilton has is also reducing the recommended level of lounge catering from the Autumn. What is not clear is whether this change will be mandatory or optional on individual hotels.
The current recommendation of ‘two hot and three cold’ food options will be reduced to ‘one hot and two cold’.
I don’t have any further information on this at present, although the source is reliable. Hopefully individual hotels know what is good for them and keep a broader range of options – cutting hot food as we move into the Winter does not seem incredibly smart …
How to earn Hilton Honors points and status from UK credit cards (February 2024)
There are various ways of earning Hilton Honors points from UK credit cards. Many cards also have generous sign-up bonuses.
Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card? It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status. We reviewed American Express Platinum in detail here and you can apply here.
Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points. You can apply here.
Virgin Money is offering double points on spending until 14th April (£5,000 cap) to new customers when you apply for the Virgin Atlantic Reward+ Mastercard. Click here to learn more.
You can also earn Hilton Honors points indirectly with:
- American Express Gold (20,000 bonus Amex points)
- American Express Rewards Credit Card (10,000 bonus Amex points)
and for small business owners:
- American Express Business Gold (20,000 bonus Amex points)
- American Express Business Platinum (40,000 bonus Amex points)
The conversion rate from American Express to Hilton points is 1:2.
(Want to earn more hotel points? Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)