Are the Amex and Tesco bonuses a reason to start collecting Virgin miles?

A fortnight ago, two interesting transfer bonuses were announced, both of which I covered.

American Express is offering selected charge card holders a 20%-30% bonus on transfer from Membership Rewards to BA, Virgin or hotel scheme Club Carlson.

Tesco is offering a 30% bonus on transfers of Clubcard points into Virgin Flying Club.

And, of course, via the recent Starwood Amex promotion, a lot of Head for Points readers will be sitting on 20,000 SPG points which would transfer into 25,000 Virgin miles.

There is therefore a window, even for someone without a Virgin Flying Club account at the moment, to build up a pile of miles from scratch very quickly.

It is not up to me to tell you if this is a good idea FOR YOU or not. However, here are a few points to consider.

Virgin Atlantic

1. Diversification

British Airways can fly you to pretty much anywhere that Virgin Atlantic can. However, that doesn’t mean they can get you Avios seats when you want them. Having a balance in another programme gives you more chance of getting seats on the dates you want them.

Both BA and Virgin allow one-way redemptions, so with a Virgin balance you could mix and match a trip as availability allows. Virgin also partners with Delta in the US and a number of other airlines.

However, Virgin and BA are both UK-focussed airlines, so you are likely to face an identical squeeze around UK school holidays. You may want to expand into Star Alliance and redeem on, say, Lufthansa if you want a better chance of seats at – say – UK half-term.

2. Fewer miles, cheaper taxes in Economy

Virgin recently announced lower taxes on Economy redemptions. These are quite aggressive – New York is £120 cheaper than BA. Virgin also requires fewer miles – New York is 35,000 in Economy vs 40,000 with Avios. However, Upper Class flights generally match BA in the miles and taxes required.

(BA also lets you redeem on carriers such as airberlin and Aer Lingus who charge minimal taxes, far less than even Virgin does. BA is also planning to trial reduced taxes on long-haul economy flights – on certain routes only – this Autumn.)

Virgin is also running a promotion at the moment offering economy redemptions to much of the US for just 25,000 miles – 15,000 less than BA.

Here is a sample of charges from my July post:

New York £240 (British Airways: £359) 35,000 miles (40,000 Avios)

Barbados £237 (British Airways: £328) 45,000 miles (50,000 Avios)

Las Vegas £213 (British Airways: £356) 42,500 miles (50,000 Avios)

Johannesburg £362 (British Airways: £400) 50,000 miles (50,000 Avios)

Dubai £243 (British Airways: £335) 38,500 miles (40,000 miles)

3. Availability

I do not redeem on Virgin, so cannot comment on how easy or hard it is to get availability. In general, though, Upper Class cabins have fewer seats than BA Club World cabins, with subsequent squeezes on availability. Is it easy to get 4 Upper Class seats on Virgin for a family? I don’t know. It isn’t a problem with BA on many routes.

A random test showed that I could get 4 Upper Class seats to Dubai on various dates.  However, I would not expect to be able to get seats this late in the year for half term or Christmas, and I wasn’t disappointed.  It does seem possible though.

You can check availability on the Virgin website without having enough miles in your account to do the redemption.  You should spend some time researching your favourite routes before deciding whether to commit miles to Flying Club.

4. No 2-4-1 Amex voucher, but an upgrade voucher

There is no equivalent of the BA Amex 2-4-1 voucher. The Virgin credit card does give a 2-4-1 voucher but ONLY ON FLEXIBLE CASH TICKETS. You can, however, get a voucher with the Virgin credit card to upgrade Economy redemptions to Premium Economy for no extra miles. The two Virgin credit cards are reviewed here and here.

5. Fallback option of transferring to Hilton HHonors or IHG Rewards Club

Rare among airline schemes, Virgin lets you transfer miles out into Hilton HHonors (1:1.5) or IHG Rewards Club (the Holiday Inn etc scheme) at 1:1. If you found yourself struggling to use your Virgin miles, you could also move them across – although this feature could be discontinued at any time.

6. Finally … a much improved cancellation policy

It used to be that if you had to cancel at 7+ days out, you lost 25% of your miles. If you cancelled within 7 days, you lost ALL your miles. BA, on the other hand, lets you cancel up to 24 hours before the flight with no penalty at all.

As I posted here, Virgin seems to have changed its rules. Whilst there has been no official announcement, the revised text is clearly on the website and is now very similar to BA. Thank goodness for that.

7. The Heathrow Clubhouse

The Virgin lounge at Heathrow, for Upper Class passengers, is widely regarded as one of the best airport lounges in the world. Get a haircut, have a massage, eat a proper meal, chill out in the audio or TV rooms or do one of many other (admittedly ‘boys toys’ type) activities. Well worth trying once in your life.

Note that, whilst full fare cash tickets in Upper Class also get a free chauffeur to and from the airport, reward tickets do NOT get this. Some airlines do – I have an Emirates chauffeur booked for a few weeks time on a reward ticket.

8. Easy to collect additional miles

It is now as easy to collect Flying Club miles as it is Avios. You can transfer from Tesco, Amex Membership Rewards and Heathrow Rewards, as well as all the major hotel schemes.  As I wrote here, some major hotel chains do not give Avios but do offer Flying Club miles.

There is a shopping portal similar to the Avios estore. There are also decent promotions, eg 5,000 miles for opening an ISA.


So, a few things to think about.

One of the emerging features is that Flying Club has a lot of offer the person who redeems in Economy. Lower taxes, fewer miles required and the ability to upgrade to Premium Economy for free via the credit card voucher.

You even get the option of selected long haul departures from Manchester, which BA abandoned long ago.

For business class redemptions, it is less clear cut. Smaller cabins, a smaller route network and fewer daily flights may make it trickier to find seats, whilst taxes and miles required tend to mirror BA. And there is no Amex 241 voucher, which for a couple effectively makes a ‘once a year’ redeemer require twice the miles. (It has a proportionately lower impact on a family of 4 taking multiple long-haul flights each year.)

My current plan, for what its worth, is to use the current Amex transfer bonus to get 50,000 Virgin miles in my account. Next time the rest of the family goes off to my parents in law, I will try to combine them with my 50,000 American Airlines miles from the credit card promotion to visit the US and back.  It would take a bigger transfer bonus – say, 50% out of Amex – to persuade me to move enough miles over to, say, take my entire family away in Upper Class.

If you have any other Virgin queries, please post them below.  No guarantee that I will know the answer (!) but I am sure that someone else will.

(Want to earn more Virgin Flying Club miles? Click here to see recent articles on Virgin Atlantic, Little Red and Flying Club, and click here for the latest news on earning and spending other airline and hotel points.)

60,000 Membership Rewards points (= 60,000 Avios) with the Amex Platinum Business card
Even more £10 vouchers to be claimed today!
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  1. Virgin don’t seem to be that great on regional departures. Mrs H is booked on BA Club World next May to New York. I’ve just looked at Virgins availability for the same dates and although they have Miles seats at a lesser amount the connecting flights from Edinburgh are not up to much. BA have the connecting flights to match the long haul but with Virgin you would have at least a 6 or 7 hour wait between flights.

    • Although given you’d be in the Virgin Clubhouse isn’t that sort of time just the right amount of connection time? 😛

      • Maybe be fun for me but she would rather be on her way around NYs shops. It is a lot of time out of the trip both ways when only away for a long weekend.

  2. I’ve a nice stash of miles thanks to the Hilton – VS offer a few months ago where you ended up with 4k VS miles per stay. Even now the offer has finished, 1k per stay is pretty good if you have short reasonably prices stays, as you’re effectively getting 2k HHonors points, which compares well to 5 HHonors per USD that you’d be earning with points+points. Rather than transfer them back though I’m probably going to use them to make an economy booking from EDI and upgrade it to UC.

  3. erico1875 says:

    Do they do free connections to London like BA?

  4. Virgin was probably the first airline I collected points with so it’s good to see it upping its game a little. The addition of Little Red for domestic flights offers another option.

    From a redemption perspective I had a poor experience trying to get Premium Economy or Upper Class flights to Hong Kong in September 2011. The dates just seemed so inflexible and calls to customer service were just met with “reward flights are released at various times so we suggest you keep checking the website”. In the end I gave up and paid for BA flights. However earlier this year I managed to bag an UC out, PE return, flight to Las Vegas without any trouble (even upgraded on the way back). So both good and bad experiences,

    I have around 22k Virgin Flying Club miles and 66k BA Avios so a big Tesco CC or Amex MR conversion will get me a flight. The current bonuses might force my hand to choose one over the other but common sense tells me to wait until I need a flight.

  5. Another collecting option not mentioned is conversion from Virgin Games V-Points at 1:1. (These are also worth 1p cash so you are effectively buying miles at 1p each). This is not going to give you a lot of miles as you have to gamble quite a bit to earn V-Points. However the advantage is that there is no minimum conversion, you can convert a single point if you wish. Around £10 of slot machine play or £20 of Blackjack hands should earn you a point. It is also a useful non-credit card way to stop your Flying Club miles expiring after the three year expiry period.

    • Clive, this used to be my churn, many moons ago!

      There was no charge for using my VS Mastercard do put money into the Virgin Games account and then I could simply withdraw it straight out again back onto the same card.
      I started by being sensible and playing a bit through but then got greedy, ended up doing thousands and getting a call from an account manager there who suggested I close my account and not “play” again.
      Still, got 2 of us to Antigua in PE!

  6. Brendan Sweeney says:

    As far as I can see they don’t fly from Belfast or Dublin, so it’s useless for those of us in Northern Ireland.

  7. whitenoise says:

    I recently needed to book a one-way flight back from San Francisco to the UK on a certain date, with about a weeks notice. I decided to use a stash of points I had in Virgin to book a reward flight in Premium Economy. I have to say I was disappointed vs BA CW.

    Ok, I know that these don’t directly compare, but it is all Virgin offers that between the bottom and the top classes. The seats were a little wider, and did have more leg room, but this benefit was deemed useless when the chair in front of you reclined. The TV screen was the same size as in economy. The meal was the same, in the same containers, just had proper cutlery. There was an offer of a paper, and I glass of sparking wine before take off. There was no access toilets in this section, you had to use economy ones, marked ‘Premium Economy only’, but anyone was using them.

    Whilst I was in economy, I noticed that the ‘purple’ seats had about the same leg room, and exit seats were definitely the best buy vs PE.

    On the way out I noticed the seats in Upper Class, and while I’ve never actually used them, I have to say I didn’t like the look of them, and again preferred BA CW. It was my first time flying CW a few months ago, so maybe it was the novelty factor, but I think I will be definitely flying BA vs Virgin from now on – ideally in CW – so more deals please Raffles 😉

    • darthlemsip says:

      As you say though, they don’t compare – PE on Virgin is the equivalent of PE on BA while Virgin Upper Class is the equivalent of CW on BA, Virgin don’t have a First equivalent.

      Effectively you compare it to BA’s 3-class services

  8. You can also earn VS miles when buying Virgin Trains tickets from the Virgin Trains website. Might be useful to keep alive miles that would otherwise expire – buy a one way advance ticket from say MK to Rugby, claim a railcard discount, pay £3.60 but don’t travel.

  9. I have flown exclusively Virgin for the last 10 years, but this year have continuously searched for reward or miles plus money seats to Vegas and LAX on UC to no avail. maybe its the route that is so popular, we can go at any time of year but do prefer spring or autumn times.

    Last year there were plenty and the years before, so we have now decided to collect Avios and try Ba’s offerings, and taking out the prem plus card, buying some on the offer and have a few Tesco points to convert, so hopefully when we qualify for the Companion voucher, the world will be our oyster so to speak.

    On the v-flyer site, there is general consensus that with the new CEO there are not so many reward seats available due to trying to recoup some of last years losses. We still have 100,000 miles each left to use so will still be trying different routes on reward availability. Ba will certainly get our business in the future and we look forward to trying Club for the 1st time.

  10. Interesting – worth thinking about. I think I’ll hold off until Virign joins an Alliance.

    A UK based *A option would be great.

    • I love *Alliance but doesn’t Virgin fit in better with SkyTeam with it’s Delta tie up?

      I’ve managed to bag a First class Paris – Tokyo – New Zealand – Australia return for this winter’s Ashes for 150,000 *A miles (at 0.6p per mile) and a grand total of £179 taxes.

      Asiana outbound and Thai on the return from Sydney.

      My missus thinks we’re travelling coach. 🙂

  11. Good option if you want to redeem on Malaysian (A380 from LHR).

    115k for business (BA=140k) and 145k for First (BA=210k).

    Remember you can only book return on VS with partners, still some big savings with the 30% bonus.

    Bobby 

    • Are your numbers based on using Enrich miles on MAS website?

      On BA Exec website, flying on MAS to KL still requires 140k, also First availability is rare on BA website.

  12. two questions:
    1. for those who took the 5000 miles offer with ISA, how much did you loose/gain when you cancelled at 6 months?

    2. where is it best to check and book star alliance availability?

  13. whiskerxx says:

    I travelled to Vegas, and returned from Orlando on a reward seat in Virgin Upper Class in July.
    Strangely I had the same seat on the same plane for both flights. I really didn’t like the product.
    In the lie flat position my head seemed to be on top of some kind of metal grill in the bulkhead (I did have a pillow!) and the seat configuration meant I spent a good deal of time looking straight at the people sitting directly opposite, and they spent a good deal of time looking straight back!
    Give me CW any day.

  14. What's the Point says:

    I have to say that I preferred the whole VA UC experience vs BA CW on two recent trips to USA and Canada. Virgin just make you feel a bit more special, and I thought their in flight catering was superior. Their T3 lounge is the best I have ever visited.
    That said I still collect both, and will be looking at a LHR – Shanghai in UC and return Beijing – LHR with CW for later in 2014. (Virgin don’t fly to/from Beijing)

  15. Also Virgin Revivals Lounge at LHR T3, great showers, fab breakfast, complimentary SPA treatments, perfect if you’ve got to wait for an onward connection or a wee rest before taking the HEX into the City.

    VS are flying updated 747s from MAN next summer, they might get into MCO before VS LGW and BA LGW flights to beat the Immigration queues…

    Also shows VS availability….

    You can buy a discounted “M” class EC fare and double upgrade it to UC using miles.

    VS UC seats in the nose of a 747 can offer more privacy, also VS have UC snooze zones on certain flights…

    As mentioned above is pretty comprehensive, search away….

  16. 80K return to NYC in upper class seems like a good deal to me… that is only £247 in clubcard tokens during the current bonus…. calc: (80000/812.5)*2.5 = 246.1538

    But the 241 on BA is keeping my loyalty there I’m afraid.

  17. Mandy Hall says:

    You can check for reward availability at

    I’ve taken a few trips in UC on a G – have had had their black amex since 2005. Though searching for return availability for IAD for this autumn & spring time depressed me more than a little.

    Always had to fly down night before and stay at LHR before the TATL. No interlining adds to the faff especially on the way back. Always enjoyed my flights but the bits around the actual flights are tiring & stressful. Trying to work out the best strategy for the BA avios…

  18. Hmm, I think once I hit my Avios target for the future redemption I have in mind, I might start building up a Flying Club balance too. It can’t hurt to have some extra flexibility and the good value economy flights are tempting.

  19. I’m slowly transferring enough points across from Tesco to bring my current pathetic 500 point balance up to 150,000 with Virgin, should be enough for a return to the USA West Coast, was going to transfer my AMEX bonus to Avios so I’ve got 150,000 there for the same reason to keep my options open.

    The current Tesco promotion mean this quarter’s earnings should get the 30% bonus as well, not sure if I should transfer those across also, the Virgin offering seems quite appealing but I still live in hope of another Tesco bonus Avios transfer!

    • AS I have only recently started collecting AVIOS, could anyone tell me has there been a BA bonus on Tesco transfer this year?