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Iberia launches its new logo and livery

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Not content with losing €1m per day, BA’s sister airline, Iberia, has been splashing out on a new logo.  It won’t have been cheap, given that the press release speaks of 9,000 people being put through focus groups in order to get their comments!

This is the new logo:

Iberia new 2

This is the old logo:

Iberia logo

And some wise words:

Taking its inspiration from Spanish culture and its influence in the world, the new image is intended to convey an expressive, life-affirming and up-to-date message, reflecting the profound changes underway at Iberia.

The red and yellow of the Spanish flag remain prominent, with a starring role for red as [the] symbol of Spain’s vitality, expressiveness, and art, and of the Spanish character. The design of the company’s IB code letters denotes agility, liveliness, and comfort.

The new logo will be rolled out over the next few months.  I’m not sure what website the people in the video were looking at, because has not been refreshed yet when I look at it!


How to earn Avios from UK credit cards (February 2023)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

SPECIAL OFFER: Until 21st February 2023, the sign-up bonus on the British Airways Premium Plus American Express card is increased to 35,000 Avios from 25,000 Avios. You can apply here.

British Airways American Express Premium Plus

35,000 Avios (ONLY to 21st February) and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

American Express Preferred Rewards Gold

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The Platinum Card from American Express

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Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

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You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

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American Express Business Gold

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Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (9)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Hingeless says:

    At leat they are not painting patterns on the tail fins. . .

  • Phillip says:

    The new colour scheme is too white for my liking! Maybe that was part if the saving – less coloured paint on the planes!

    • Rob says:

      American always used to say how much money they saved by not painting their planes, as the paint obviously weighed something and so increased fuel burn. Not possible on composite planes like 787s to leave them unpainted, it seems.

  • erico1875 says:

    I suppose they are as well doing it now while the Spanish economy is riding high.
    Just imagine the unthinkable and Spain went into recession.. It wouldnt look good splashing all that money when people were losing their jobs and homes.

  • Tara @ Miles To The Wild says:

    I’d rather they get school kids to paint the planes in arts & crafts as long as they don’t go the way of Spanair.

  • What's the Point says:

    Has anyone encountered problems searching for Avios flights on Iberia website? I have tried multiple times over the last two weeks or so and continue to get error messages – like “return date must be after departure date”. Even though I had put the correct dates in.

    • Rob says:

      I was looking for something else last week and also had trouble like that. The IB website is an embarressment.

  • What's the Point says:

    Its been saying this for at least 10 days now when trying to search for Avios redemptions!
    “We have encountered some difficulty in dealing with this booking. We apologize for the inconvenience and ask you to please try again after a few minutes. If the error persists please contact us”

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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