Not content with losing €1m per day, BA’s sister airline, Iberia, has been splashing out on a new logo. It won’t have been cheap, given that the press release speaks of 9,000 people being put through focus groups in order to get their comments!
This is the new logo:
This is the old logo:
And some wise words:
Taking its inspiration from Spanish culture and its influence in the world, the new image is intended to convey an expressive, life-affirming and up-to-date message, reflecting the profound changes underway at Iberia.
The red and yellow of the Spanish flag remain prominent, with a starring role for red as [the] symbol of Spain’s vitality, expressiveness, and art, and of the Spanish character. The design of the company’s IB code letters denotes agility, liveliness, and comfort.
The new logo will be rolled out over the next few months. I’m not sure what website the people in the video were looking at, because iberia.com has not been refreshed yet when I look at it!
How to earn Avios from UK credit cards (June 2021)
As a reminder, there are various ways of earning Avios from UK credit cards. Many cards also have generous sign-up bonuses!
There are two official British Airways American Express cards:
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:
We also recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card:
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
(Want to earn more Avios? Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)