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British Airways e-store relaunched as the Gate 365 online shopping mall

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British Airways Executive Club has relaunched its online shopping portal as Gate 365, as it begins to feel the pinch from cashback sites and competing online points malls.

The old estore was not very well integrated with and required you to log-in again even if you were already signed in to BAEC. 

The new site has better integration which avoids the need for a double log-in.  It also welcomes you by name.

There is also a reminder on the site about which retailers accept British Airways American Express cards.

I couldn’t see any signs of any special offers to promote the relaunch but I would expect something to appear as we head into the main Christmas shopping period.

The link to access the store directly is


How to earn Avios from UK credit cards (September 2023)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

30,000 points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital On Tap Business Rewards Visa

Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

EDIT: Applications for this card are temporarily suspended due to IT issues with the British Airways On Business SME loyalty scheme.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (16)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Linda says:

    I used it yesterday to make a purchase. It was painfully slow in transferring you to the retailer’s sites.

    • Rob says:

      … and an Apple Store purchase I did on Tuesday hasn’t tracked yet!

      • Jamie says:

        Made a purchase at Selfridges when the 50% more avios promotion was on and it didn’t track. First time it’s happened to me so wonder if the upgrade has had an impact.

  • James67 says:

    Not very inspiring or memorable branding. Doubt we will see the frequebt 1000s of bonus miles MP and AA offer but we can live in hope.

  • Scott says:

    I only really use it for Tesco Direct these days as there’s not much there of interest to me.
    Did use it in the past for Elemis but since it dropped from 12 Avios per £ to 2 or 4, it’s better to go elsewhere where I can save 10-20% quite easily.
    John Lewis are either far more expensive that other places or just don’t stock what I want.
    Gift cards from Tesco give a better return on Avios for House Of Fraser etc.

    I buy things like running shoes and there’s no real option for these so I go via Virgin Atlantic’s store if the price is right (although sometimes there’s a 10-20% premium by not going direct i.e. travel insurance)

  • Oliver says:

    They could have just done some bonuses and gave us some actual value rather than the dreaded rebrand that does nothing new

  • squills says:

    It was a small window of opportunity on my ticket as it has now gone up £50, however that’s still a fair bit cheaper (with hand luggage only) than before (with checked-in).

  • squills says:

    OK thanks, missed out on £13 then lol but got the ticket, they were going like hotcakes last night.

    • squills says:

      Raffles it is strange though, going thru the hand luggage only portal, there are other days on my route where I could buy a single ticket for £69 (or £79 with checked in allowance). But going thru the normal Avios portals, I couldn’t buy those same tickets with Avios. Normally anything costing £90 on my route would also be available as an Avios redemption.

  • squills says:

    Well I know I’m talking to myself here but suddenly Avios tickets opened up on the May/June half term hols on my European route, been checking for a while & none last couple of months. Not sure if it is related to hand luggage only allocation of cheapo tickets to take on Ryanair/ EasyJet – but I grabbed 5 quick as a flash, going out on the first Saturday of the school hols again.

    • squills says:

      And these were full luggage tickets so I guess we’ll be renewing the duvets lol

  • Brendan says:

    The 500 bonus is on a minimum spend of £50

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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