This is spooky stuff, and is really pushing the boundaries of what can be done with IT today.
This shot is from a British Airways billboard installed in Piccadilly Circus:
Looks a bit dull? Take a look at how it looks in ‘real life’, via this short video:
As you can see, the child jumps up and points at the plane as it moves across the sky. At the same time, the text identifies the plane and puts up current fare deals to that destination.
It’s all very, very clever. Similar billboards have been installed in Chiswick.
Hard to believe that this comes from the same people who built an airline terminal without thinking about how they would change the lightbulbs, with the net effect that 60% of bulbs are now dead and not a single one has been changed in five years.