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30% discount on House of Fraser gift cards for Amex cardholders

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This offer came to light too late for Christmas, unfortunately, but may still be worth a look if you are a regular House of Fraser customer.

Amex is running a promotion with House of Fraser allowing you to order a HOF gift card – for any value – at a 30% discount.

I don’t know where Amex originally promoted this offer.  However, their partnership with SVM Europe (whose website you buy from) is genuine and Amex ran a similar offer via them last year.  

Unfortunately, one of the offers then was for HMV gift cards, just before they fell into receivership!  House of Fraser is more stable, though.  SVM is also the same company that TopCashback uses for its new gift card service that I mentioned yesterday.


Want to earn more points from credit cards? – October 2022 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

EDIT: Until 25th October 2022, there is an exceptionally generous sign-up bonus on The Platinum Card. You will receive 60,000 Membership Rewards points – double the usual amount – and £200 to spend at Amex Travel. You need to spend £6,000 within six months to earn the bonus.

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

The Platinum Card from American Express

60,000 points (SPECIAL OFFER), £200 travel credit and unbeatable benefits – for a fee Read our full review

Virgin Atlantic Reward+ Mastercard

15,000 points bonus and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Capital On Tap Business Rewards Visa

10,500 points bonus – the most generous Avios Visa for a limited company Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback credit card

1% cashback and no annual fee Read our full review

Comments (44)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Michael says:

    Just off phone to customer services number and they say the offer wasn’t valid and they don’t have the gift cards to stock this order and that it shouldn’t have been on the website !! They would work through all the orders on Monday and start issuing refunds then. Can we refuse the refunds and force them to honour the original deal ??

    • Ed says:

      We should take legal action.

      • Ralph says:

        Just achieved my 15000 MR for £1,000 spend upgrading AmEx Gold to Platinum in part by spending £560 on these vouchers.
        If I transferred my MR to Avios and then this reversal happened what might AmEx do?

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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