30% bonus when you buy Avios via Iberia Plus – a good deal?

Iberia Plus is currently offering a 30% bonus on purchases of Avios points. This deal runs until 13th April, see here for further details.

Note that you need to log-in to see details of the bonus offer.  Without logging in, the page just shows the standard pricing.

At the top end, you will be paying Euro 655 for 45,500 Avios (35,000 + 30%). That works out at 1.22p per Avios, based on £557. You would need to add a 3% foreign exchange fee to this price if your credit card has one.

I would not be a buyer at this price, personally.  This is cheaper than buying Avios via BAEC or avios.com – which are not currently on sale – where you will pay £447 for 27,000 (1.66p).  However, you must have been an Iberia Plus member for 90 days before you can transfer Avios across to BA.  It is also a lot more expensive than picking up Avios points via a Tesco promotion or a credit card sign-up.

The other aspect of interest is the bonus on transferring Avios to someone else (ie your partner!).  This is also a poor deal, though.  Transferring the maximum 24,000 Avios to someone else incurs a fee of €160.  Assuming that you receive (30% x 24,000) 7,200 Avios as a bonus, you will have effectively paid €160 for them.  That works out at 1.86p per Avios – very poor indeed.

(Want to earn more Avios? Click here to see our latest articles on earning and spending your points and click here to see our list of current Avios promotions.)