Note that you need to log-in to see details of the bonus offer. Without logging in, the page just shows the standard pricing.
At the top end, you will be paying Euro 655 for 45,500 Avios (35,000 + 30%). That works out at 1.22p per Avios, based on £557. You would need to add a 3% foreign exchange fee to this price if your credit card has one.
I would not be a buyer at this price, personally. This is cheaper than buying Avios via BAEC or avios.com – which are not currently on sale – where you will pay £447 for 27,000 (1.66p). However, you must have been an Iberia Plus member for 90 days before you can transfer Avios across to BA. It is also a lot more expensive than picking up Avios points via a Tesco promotion or a credit card sign-up.
The other aspect of interest is the bonus on transferring Avios to someone else (ie your partner!). This is also a poor deal, though. Transferring the maximum 24,000 Avios to someone else incurs a fee of €160. Assuming that you receive (30% x 24,000) 7,200 Avios as a bonus, you will have effectively paid €160 for them. That works out at 1.86p per Avios – very poor indeed.
How to earn Avios from UK credit cards (January 2021)
As a reminder, there are various ways of earning Avios from UK credit cards. Many cards also have generous sign-up bonuses!
There are two official British Airways American Express cards:
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
If you have a small business, we especially recommend Capital On Cap’s Visa card which comes with a generous bonus worth 10,500 Avios:
(Want to earn more Avios? Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)