On Saturday, I ran a post asking if anyone knew what the ‘bigreward.avios.com’ website was meant to be about. All the site had was a holding message saying that something ‘exciting’ was coming on Wednesday 28th.
Well, Wednesday 28th arrived yesterday.
The result (see here) is exceptionally underwhelming.
You need to understand that Avios is ‘bigging up’ this competition at great expense. As I got off the tube yesterday, all of the video ads on the walls of the escalator were promoting it. And yet, the top prize isn’t worth much more than the £800 of free Melia hotel stay that I gave away on Head for Points a couple of weeks ago!
What is it all about?
This is how the “The Avios Big Reward” works:
You go to theaviosbigreward.com
You nominate someone who you think deserves a holiday, by means of either a 60 second video or a 250-word story
The person you nominate cannot be a pet or other non-human (this in the rules!)
Your video, if you go that route, will be published on the website although the winners will be chosen by independent judges rather than the public
You must upload your entry by June 18th
The winner is the person you nominate and NOT you, the person who nominates them. The rules specifically state that the nominee can take whoever they want and is not obliged to take you.
All of this obviously requires a bit of effort on behalf of the entrant, so the prize must be pretty good, yes? Er, no.
Here are prizes:
2 x a pair of World Traveller (yes, economy) tickets to New York
5 x a pair of Eurotraveller (yes, economy) tickets to a ‘9,000 or 15,000 Avios’ destination
43 x a pair of Eurotraveller (yes, economy) tickets to a ‘9,000 Avios’ destination
You are not even given the Avios to spend as you wish, although the trade-off is that BA will pay your taxes for you. You need to submit a destination and three pairs of dates that you want to fly and then you will be told which of the three you are getting.
As part of entering, you also agree to your video or story being published online – which seems a lot of privacy to lose (especially if the person you nominate is ill) in return for two flights to a 9,000 Avios destination. In fact, by entering you are giving Avios the right – for two years – to use your entry in any way it wants, in any media it wants, without asking your permission, crediting it with your name or paying you a penny. Fantastic.
Obviously there is nothing wrong with the idea of this competition and some of you may want to enter. I just always get a bad feeling when a company spends far more advertising a competition than it is willing to put up as prizes ….