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‘The Avios Big Reward’ is unveiled – and it’s rubbish

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On Saturday, I ran an article asking if anyone knew what the ‘’ website was meant to be about.  All the site had was a holding message saying that something ‘exciting’ was coming on Wednesday 28th.

Well, Wednesday 28th arrived yesterday.

The result (see here) is exceptionally underwhelming.

Big Reward 2

You need to understand that Avios is ‘bigging up’ this competition at great expense.  As I got off the tube yesterday, all of the video ads on the walls of the escalator were promoting it.  And yet, the top prize isn’t worth much more than the £800 of free Melia hotel stay that I gave away on Head for Points a couple of weeks ago!

What is it all about?

This is how the “The Avios Big Reward” works:

You go to

You nominate someone who you think deserves a holiday, by means of either a 60 second video or a 250-word story

The person you nominate cannot be a pet or other non-human (this in the rules!)

Your video, if you go that route, will be published on the website although the winners will be chosen by independent judges rather than the public

You must upload your entry by June 18th

The winner is the person you nominate and NOT you, the person who nominates them.  The rules specifically state that the nominee can take whoever they want and is not obliged to take you.

All of this obviously requires a bit of effort on behalf of the entrant, so the prize must be pretty good, yes?  Er, no.

Here are prizes:

2 x a pair of World Traveller (yes, economy) tickets to New York

5 x a pair of Eurotraveller (yes, economy) tickets to a ‘9,000 or 15,000 Avios’ destination

43 x a pair of Eurotraveller (yes, economy) tickets to a ‘9,000 Avios’ destination

You are not even given the Avios to spend as you wish, although the trade-off is that BA will pay your taxes for you.  You need to submit a destination and three pairs of dates that you want to fly and then you will be told which of the three you are getting.

As part of entering, you also agree to your video or story being published online – which seems a lot of privacy to lose (especially if the person you nominate is ill) in return for two flights to a 9,000 Avios destination. 

In fact, by entering you are giving Avios the right – for two years – to use your entry in any way it wants, in any media it wants, without asking your permission, crediting it with your name or paying you a penny.  Fantastic.

Obviously there is nothing wrong with the idea of this competition and some of you may want to enter.  I just always get a bad feeling when a company spends far more advertising a competition than it is willing to put up as prizes ….


How to earn Avios from UK credit cards (September 2023)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

30,000 points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital On Tap Business Rewards Visa

Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

EDIT: Applications for this card are temporarily suspended due to IT issues with the British Airways On Business SME loyalty scheme.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (39)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • TravelBloggerBuzz says:

    Wow, that was it? Rubbish indeed!

  • squills says:

    On reflection: this is REALLY a rubbish promotion.

    The more senior person who authorised it (NOT the intern who came up with the idea) should get the boot.

  • Lower Middle Class Prick says:

    As if to underline the rather misguided nature of this ‘promotion’ (such as it is), at BA’s HQ Waterside they have put up a giant poster advertising it. Now, this is common practice at Waterside so that colleagues can see what’s going on and previous posters have reflected the current advertising campaign.

    But it still seems a little pointless when it states at the bottom of the poster “This competition is not open to BA comployees.”

    Maybe none of us reading this site or working for the company are the target audience?

  • squills says:

    I think it is targeted at the more stupid younger people, ie those who do faceys or whatever they’re called, have facebook a/cs, are twits who twitter all the f’cking time to inane effect, ie probably understand something I don’t.

    Squills, 51.

  • Mike says:

    Well I’ve just got myself 12 Avios from Avios Suitcase for tweeting about this! Whoo hoo!!

  • jojo says:

    Sorry I am not good at typing on a tablet. My point was it is aimed at brand awareness via social media. They want people to know what avios is about. What exactly is wrong with BA economy? And the prizes are not targeting this audience. Any fool can see that. They just want people to know what avios is about. You spend money you get points you go on hol usually in world traveller g/x class distressed inventory. I know what I am talking about I actually don’t think its rubbish I just think the advertising is not amazing. But I have a feeling it will get better and serve its purpose. Its basically not aimed at you U/z class bods so carry on as you were 🙂

    • Rob says:

      I have done tidying up in this thread and the earlier one in the spirit of friendly discussion and, frankly, the fact that these two threads now rank ABOVE the official site if you google ‘Avios Big Reward’!

      The point I was making it that BA is being cheap. They are spending probably £50,000 advertising this competition yet can’t even be bothered to help the winner get a decent hotel and a few $ for some nice meals.

      The nature of the competition is that the person who wins might be ill, have a disability etc (I doubt sending in a video saying ‘I’m a student, gimme a free holiday’ will get too far) – which makes BA’s decision not to provide business class flights even worse.

      It just feels a bit like Big Brother where contestants are going to be exploited by the competition organiser in return for, frankly, very little.

  • jojo says:

    So you don’t think Ill people or disabled people can go in economy. However I do agree about the hotel. New York is expensive so the average Joe wouldn’t be able to afford one if they just won flights. Come on BA chuck a hotel in.

    • TimS says:

      That’s not what he said at all and you know it!

      Ill/disabled people may not want their condition publicised or exploited by BA for the sake of a free flight, especially not a cheap economy flight and not even a full holiday.

      • squills says:

        Exactly, Tim S. My son #1 has a serious disability, blue badge etc. But there’s no way I will be somehow sending an entry to the comp saying somebody in our family does brilliantly in coping with his condition. Why would we claim that silly over-claim or want the unwanted publicity for nothing much in terms of prizes? We just get on with it. Stalwarts.

        It’s a very ill-conceived promotion.

  • Simon says:

    I just got 50 Avios via Avios Suitcase for sharing a link to this promo, as Mike says you can also get 12 points for tweeting about it.

    • Rob says:

      Not sure they would be happy if I tweeted any more about it!

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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