‘The Avios Big Reward’ is unveiled – and it’s rubbish

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• TravelBloggerBuzz says:

  29 May29 May 14:50

  Wow, that was it? Rubbish indeed!

• squills says:

  29 May29 May 18:13

  On reflection: this is REALLY a rubbish promotion.

  The more senior person who authorised it (NOT the intern who came up with the idea) should get the boot.

  • squills says:

    29 May29 May 18:16

    Just makes BA look cheap & nasty.

    • Worzel says:

      29 May29 May 18:43

      Hang-on in there Squills-this appears to be the 1st part of a 3 stage game!

• Lower Middle Class Prick says:

  30 May30 May 15:06

  As if to underline the rather misguided nature of this ‘promotion’ (such as it is), at BA’s HQ Waterside they have put up a giant poster advertising it. Now, this is common practice at Waterside so that colleagues can see what’s going on and previous posters have reflected the current advertising campaign.

  But it still seems a little pointless when it states at the bottom of the poster “This competition is not open to BA comployees.”

  Maybe none of us reading this site or working for the company are the target audience?

• squills says:

  30 May30 May 18:40

  I think it is targeted at the more stupid younger people, ie those who do faceys or whatever they’re called, have facebook a/cs, are twits who twitter all the f’cking time to inane effect, ie probably understand something I don’t.

  Squills, 51.

• Mike says:

  30 May30 May 21:35

  Well I’ve just got myself 12 Avios from Avios Suitcase for tweeting about this! Whoo hoo!!

• jojo says:

  30 May30 May 22:20

  Sorry I am not good at typing on a tablet. My point was it is aimed at brand awareness via social media. They want people to know what avios is about. What exactly is wrong with BA economy? And the prizes are not targeting this audience. Any fool can see that. They just want people to know what avios is about. You spend money you get points you go on hol usually in world traveller g/x class distressed inventory. I know what I am talking about I actually don’t think its rubbish I just think the advertising is not amazing. But I have a feeling it will get better and serve its purpose. Its basically not aimed at you U/z class bods so carry on as you were 🙂
  Jo

  • Rob says:

    30 May30 May 23:14

    I have done tidying up in this thread and the earlier one in the spirit of friendly discussion and, frankly, the fact that these two threads now rank ABOVE the official site if you google ‘Avios Big Reward’!

    The point I was making it that BA is being cheap. They are spending probably £50,000 advertising this competition yet can’t even be bothered to help the winner get a decent hotel and a few $ for some nice meals.

    The nature of the competition is that the person who wins might be ill, have a disability etc (I doubt sending in a video saying ‘I’m a student, gimme a free holiday’ will get too far) – which makes BA’s decision not to provide business class flights even worse.

    It just feels a bit like Big Brother where contestants are going to be exploited by the competition organiser in return for, frankly, very little.

• jojo says:

  31 May31 May 08:15

  So you don’t think Ill people or disabled people can go in economy. However I do agree about the hotel. New York is expensive so the average Joe wouldn’t be able to afford one if they just won flights. Come on BA chuck a hotel in.

  • TimS says:

    31 May31 May 08:50

    That’s not what he said at all and you know it!

    Ill/disabled people may not want their condition publicised or exploited by BA for the sake of a free flight, especially not a cheap economy flight and not even a full holiday.

    • squills says:

      31 May31 May 20:57

      Exactly, Tim S. My son #1 has a serious disability, blue badge etc. But there’s no way I will be somehow sending an entry to the comp saying somebody in our family does brilliantly in coping with his condition. Why would we claim that silly over-claim or want the unwanted publicity for nothing much in terms of prizes? We just get on with it. Stalwarts.

      It’s a very ill-conceived promotion.

• Simon says:

  2 Jun2 June 18:21

  I just got 50 Avios via Avios Suitcase for sharing a link to this promo, as Mike says you can also get 12 points for tweeting about it.

  • Rob says:

    2 Jun2 June 18:25

    Not sure they would be happy if I tweeted any more about it!

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