Maximise your Avios, air miles and hotel points

Do you know your 'secret' British Airways CIV score?

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

A few years ago, British Airways brought in a concept called ‘Corporate Individual Value’.  It is an attempt to distil your importance to BA into a single number.

It is a pretty rough and ready system as you will see below but it can have an impact on how you are treated on-board – whether you get your first choice of meal for example.  It will also impact your upgrade and waitlist priority.

British Airways staff are forbidden from telling you your CIV number.  There is an easy way to find out though.  On your next flight, have a wander up to the galley.  You will often see a piece of paper sitting around or pinned up with the names of all the passengers on it.  Their CIV score is printed alongside.

premierCard_118x72

This is the current scoring system (out of 105):

0-5 points – banding for Blue BAEC members

6-13 points – banding for Bronze BAEC members

14-35 points – banding for Silver BAEC members

36-96 points – a surprisingly wide banding for Gold BAEC members

97 points – Gold Guest List members (basic level)

98 points – Key Decision Makers

99 points – a Key Decision Maker who is also Gold Guest List

100 points – Lifetime Gold Guest List and higher tier Gold Guest List members

105 points – Premier (a special BAEC membership level usually reserved for people who control major travel budgets for corporates – see the Black BAEC card pictured above!)

What I don’t know is the formula used for allocating CIV scores within the Blue, Bronze, Silver and Gold brands.  You can be fairly certain it is a function of travel volume and travel value.

(Want to earn more Avios? Click here to see our latest articles on earning and spending your points and click here to see our list of current Avios promotions.)

Comments (43)

  • Dwadda says:

    BA use the CIV to determine Opup priority from my experience. Once I checked in and the agent made a call, whereupon she stated that I had the highest score (to whomever was on the other end of the phone) and I received an upgrade from CW to F. That has happened to me 3 or 4 times in the past six months. Yes, I spend £10ks on BA tickets. I have no idea what my CIV score is, but the unexpected upgrades do encourage me to spend more with BA than other airlines, so it has effected my behaviour in BA’s favour.

    • Tim says:

      Yes, that is the perfect reply. It must be a hundred years ago since my income was “£10k” or more.

  • Metropole says:

    I think it’s easy to exaggerate the mystery and importance of CIV. I have always found the crew ready to tell me my score (98), but have never noticed much benefit. The crew seem to serve me my second or third choice of meal as often as those next to me. I occasionally get upgraded but not much more than others. Many crews seem oblivious to the whole concept of CIV. The overall improvement in BA’s standards over the past year has overshadowed any variance caused by CIV, I would say.