A few years ago, British Airways brought in a concept called ‘Corporate Individual Value’. It is an attempt to distil your importance to BA into a single number.
It is a pretty rough and ready system as you will see below but it can have an impact on how you are treated on-board – whether you get your first choice of meal for example. It will also impact your upgrade and waitlist priority.
British Airways staff are forbidden from telling you your CIV number. There is an easy way to find out though. On your next flight, have a wander up to the galley. You will often see a piece of paper sitting around or pinned up with the names of all the passengers on it. Their CIV score is printed alongside.
This is the current scoring system (out of 105):
0-5 points – banding for Blue BAEC members
6-13 points – banding for Bronze BAEC members
14-35 points – banding for Silver BAEC members
36-96 points – a surprisingly wide banding for Gold BAEC members
97 points – Gold Guest List members (basic level)
98 points – Key Decision Makers
99 points – a Key Decision Maker who is also Gold Guest List
100 points – Lifetime Gold Guest List and higher tier Gold Guest List members
105 points – Premier (a special BAEC membership level usually reserved for people who control major travel budgets for corporates – see the Black BAEC card pictured above!)
What I don’t know is the formula used for allocating CIV scores within the Blue, Bronze, Silver and Gold brands. You can be fairly certain it is a function of travel volume and travel value.