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Hilton launches its Summer Sale with 33% off Best Available Rate

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Hilton has launched its Summer Sale, offering discounts of up to 33% off the Best Available Rate for hotels in Europe, the Middle East and Africa.

There is a special home page for this promotion which you can find here.

These rates are valid:

Conrad Algarve Portugal

Until 30 September, weekends only, for the UK and Europe (some hotels have weekday availability in August)

Until 5 October, every day, for the Middle East and Africa

Rates are non-refundable

I ran an example based on the Conrad Algarve, photo above.  This is the sort of resort property which I wouldn’t expect to be offering much of a deal in this sale as it should be busy in Summer.

For a week in August – 9th to the 16th – the sale rate is €307 per night.  This is a substantial discount to the current €373 per night Advanced Purchase rate.

For a weekend in Prague in late July, the sale rate at the Old Town property is 2,747k compared to 3,300k per night for Advanced Purchase.

Based on this non-scientific sample, you may well be able to find some decent deals here.

How to earn Hilton Honors points and status from UK credit cards

How to earn Hilton Honors points and status from UK credit cards (September 2023)

There are various ways of earning Hilton Honors points from UK credit cards.  Many cards also have generous sign-up bonuses.

Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card?  It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status.  We reviewed American Express Platinum in detail here and you can apply here.

The Platinum Card from American Express

30,000 points and a huge range of valuable benefits – for a fee Read our full review

Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points. You can apply here.

SPECIAL OFFER: The sign-up bonus on the Virgin Atlantic Reward+ Mastercard is doubled to 30,000 Virgin Points (45,000 Hilton Honors points) if you apply by 2nd October. You receive 15,000 Virgin Points with your first purchase and a further 15,000 Virgin Points if you spend £3,000 within 90 days. Apply here.

You can also earn Hilton Honors points indirectly with:

and for small business owners:

The conversion rate from American Express to Hilton points is 1:2.

Click here to read our detailed summary of all UK credit cards which can be used to earn Hilton Honors points

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)

Comments (16)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Chico Dusty says:

    For single nights, it’s worth noting that are selling these same rooms but about £8 to 13 a night cheaper in most cases.

    This works great when you book thru Hilton and immediately after claim a Best Rest Guarantee, making the room the same price as and then a $50 credit on top.

    Makes Heathrow Hilton around £30 a night room only.

  • Andrew (@andrewseftel) says:

    I was about to accuse your ‘most’ as being hyperbole, but I can indeed confirm this is the case, and at non-airport properties too. Great deal here.

    There are quite a few places that would price up <£15 after a $50 rebate (and that are at the moment showing cheaper on That's perfect if you want to do four stays for Gold.

  • N says:

    That’s a great tip. How good are Hilton at honouring the BRG?

    • Chico Dusty says:

      Took mine 20hours to get approved and they promise to do it within 24. Providing you give all the correct info, it should be approved. Be warned, the rate must be like for like, which do. Seems like they have a direct link to the Hilton API. Some agents don’t which means the rate is very slightly different.

    • xcalx says:

      I am wondering this too. I know Marriott are very good at honouring their Look No Further price guarantee of matching the competition plus a further 25% discount.

    • Andrew (@andrewseftel) says:

      I did one successfully (vs Expedia) for Gatwick back in Jan. Response within 24h, on a weekend too!

  • Craig says:

    £30 a night at LHR? Can you please give a specific date?

  • Andrew (@andrewseftel) says:

    Hilton Newport 22nd-23rd June £43 on, £30 on That should be <£1 after they take the $50 off!

    • Tom says:

      BRG came good! Now it is proven.. I might go on the rampage 🙂

  • Chico Dusty says:

    Interesting. Employees only? What impact will this have on future stays?

    • xcalx says:

      No impact, this offer has been around quite a while now. Strangely I just signed another family member up who was HH Blue and their status has gone to Silver.

      • Andrew says:

        I went to Silver 🙁

        • xcalx says:

          The only difference between the 2 applications I made were one of the HH Blue accounts was previously a HH gold through the Amex Plat card which got the instant Gold and the other was HH Blue from the outset and received Silver.
          I requested a membership card for the Gold and the expiry date shows 03/2015

        • Tom says:

          I did it and went to silver..but they wiped out all of my points and stay history too!!!

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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