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British Airways launches its new short-haul seats – Club Europe legroom slashed

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After a fair amount of speculation, British Airways announced yesterday that it is – with immediate effect – starting the interior conversion of its short-haul aircraft.

They are starting with the 95 Airbus aircraft with the A320’s being the first to be done.

The full press release is interesting and I have reproduced extracts at the bottom of this article. 

New BA short haul seat 1

Here is a summary of the changes, some of which is not in the press release but comes from internal BA documents published on Flyertalk:

All Heathrow and Gatwick short-haul Airbus aircraft to be refitted

New seats will be super-slim to allow for additional seats row to be squeezed in.  A320’s gain six seats to 168, A319’s gain 11 seats to 143.

Seat pitch in Club Europe to be reduced from 34 inches to 30 inches.  No change to the Eurotraveller seat pitch of 30 inches on most aircraft (a handful drop to 29 inches).

Club Europe seat width is to be reduced from 18 inches to 17.5 inches.

Built-in tablet holders on the back of seats to hold an iPad etc

Club Europe seats to have a built-in centre console table in the unused middle seat

Seat recline restricted to make it easier for customer behind to use laptops – Club Europe from 4.5 inches to 3 inches and Eurotraveller from 4.5 inches to 2 inches

Baby bassinets to be removed

No additional storage space to cater for the additional seats

Multi-coloured LED mood lighting to be introduced

These things are not clear at the moment:

In Club Europe, will the arm rests on the middle seats ‘swing in’ to allow for additional seat width?  (EDIT:  NO!  The width is being reduced from 18 inches to 17.5 inches!)

Is the console table easy to remove?  It might be more of a hindrance than a help when flying with small children.

New BA short haul seat 2

The photographs that have been released do look quite classy.   If you’ve ever flown Virgin Little Red you will also know that clever use of LED lighting can make an impressive impact as well.

It is easy to be cynical about changes like this but I think we should wait and see how the planes look and feel before passing too much comment.

That said, it is very difficult to see how the loss of four inches of Club Europe leg-room is going to improve the product.  British Airways defends this by saying that Lufthansa does the same.  Given that Lufthansa had a major profit warning last week and is leeching passengers to its competitors hand over fist, this is not a good omen ….  (BA still has better lounges than Lufthansa and, disturbingly, generally better Club Europe food as well!)

I am interested to see how the legroom on the emergency exit rows compares to the legroom in Club Europe.  Being well over 6 feet, will I be better off in a Eurotraveller exit row seat with the middle seat taken, or a Club Europe seat with the middle seat empty …..?

New BA short haul seat 3

Here is the full press release:

“Today we have unveiled newly-designed seats and cabin interiors for our short haul aircraft flying across our European and domestic networks from London Heathrow and London Gatwick.

Fitting-out work begins this week on the first of the 95 Airbus short haul aircraft, installing elegant new designs that take inspiration from our most recent fleet entrants, the A380 and Boeing 787. The first aircraft type to be refitted will be A320s.

The elegant charcoal grey leather seats are slimmer and ergonomically designed to enable the addition of extra seats in the Euro Traveller (economy) cabin to allow more low fares.

Innovative design maximises personal space and comfort, with chair backs devised to provide more knee space for the customer behind. Customers can also make use of an eye-level seatback tablet-holder, which can also provide storage for magazines. A four way moveable headrest provides comfort and support and the seat back table moves in and out to provide optimum positioning.

The new Club Europe, featuring a silver British Airways Speedmarque on the front wall, will maintain its 2:2 configuration with the middle seat free. The seats will be bridged with a stylish new ‘central console’ table, providing Club Europe customers with improved functional space. This table provides inlaid leather mats for drinks, snacks and personal devices, freeing up the main table for work or a meal.

Contemporary LED lighting systems, inspired by our newest long haul cabins, will include blue tones for boarding, a relaxing candle-lit mood for dining and a restful gentle white for cruising and landing.

The new cabin is a testament to British design. The new seats are manufactured by B/E Aerospace in Kilkeel, Northern Ireland, the leather for the seat covers and pads on the ‘central console’ is supplied by Andrew Muirhead & Son Ltd in Glasgow and the decorative stitching on the Club Europe seats has been developed by Prototrim, a car seat design and dressing specialist based in Milton Keynes.

The new interiors, to be fitted across the Airbus fleet over the next 12 months, are the most dramatic of a series of changes to our short haul flights. We have already introduced a range of new fare options including hand-baggage only, semi-flex and day returns, which are proving enormously popular with customers. Following the success of day return fares from London, we will today start rolling out day return fares for European travellers coming to London.

The new cabins will also deliver significant environmental benefits, saving an estimated five per cent in CO2 per passenger/km, contributing toward our target of reducing net carbon emissions by 50 per cent by 2050.”


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Comments (107)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • squills says:

    Let’s hear it for the bassinets! 😉

    Too late for us but the bassinets were damn useful in their time.

  • Tim Millea says:

    People keep talking about 2 hour flights and therefore the reductions in CE legroom, seat width and recline not being so significant. Most of my ‘short haul’ flights are over four hours and BA will be using these to Larnaca and Paphos which are timed at 4hrs 30 outward and 4hrs 50 inbound. That is over five hours in one of these new seats, My nearest regular short haul destination is ATH which still involves 4 hours in the seat.

    Like others, direct flights from regional airports with low cost operators, paid for exit row seating and paid for lounge is going to look an awful lot more attractive from now on. I already have a very high regard for EasyJet and Jet2. The former also has a more generous hand luggage allowance than BA (same size but no weight limit – perfect if you are carrying gold bars :)).

    • Gabbai says:

      Even for a two hour flight seat width and recline are significant if one is paying the sort of prices BA takes for CE. The comfort of the seat and my immediate surroundings, flying from A to B are what is important to me, not the lounge before hand and getting on and off the plane three minutes before the other passengers. BA are now offering the same seat product for a vastly greater price. That is an invitation to look around at other airlines. Last week I took a five hour flight on Easy Jet [LGW-TLV] as their schedule was excellent for me. It was my first Easy Jet flight. Beforehand friends looked at me with pity in their eyes and issued warnings of impending doom but with the Easy Jet Flexi package giving me speedy boarding and an exit row seat and it really was quite comfortable. I paid £142 one way. So I didn’t get a complimentary meal or a flip down screen to strain my eyes watching a video on. With my Lounge Club card, I used the excellent No. 1 Lounge beforehand which is just as good as the BA Lounge in Terminal 1 at Heathrow. A flight in BA in Economy would have cost over £500. The flight experience certainly opened my eyes, and the schedule was perfect unlike that of BA.

    • Rob says:

      The 767 aircraft used on a lot of the 4 hour flights are not being done (yet?).

      If flying to Istanbul, you have to be a mug to fly BA when Turkish has a 777 with flat beds on certain flights!

      Cyprus – someone I know who does this prefers Royal Jordanian, he gets the tier points and Avios and finds the times better despite the need to change.

      • Rich. S says:

        BA have 767s in short haul config that are 25 years old.
        They have 3 767s (G -BZHA / B / C) that are newer…..

        They were re fitted at Gatwick and had the number of CE rows reduced and extra seats squished in.
        They are not being further re fitted.
        Neither are the 737s

        • Rob says:

          I’ve just booked an ex-LGW 737 for February 2015. At least I know that is safe!

    • JamesW says:

      Yep. BA are running a great marketing exercise for Easyjet and other airlines here !

  • Luke Atkinson says:

    This is ridiculous! I’m 6’9 and so now instead of paying the extra for club I will be forced to try my luck to get an exit row. Might as well fly easyjet and get the up front seats.

  • JamesW says:

    Looks nice but what a load of rubbish. Seat pitch same as economy and a paltry 0.5″ wider. Why make them narrower when all that’s in the middle is a fancy looking table ? Make the table thinner and give us an armchair.

    Glad there are so many airlines competing for similar routes now. This will definitely mean even less of my flights are on BA (in club europe) from now on.
    What a joke. Are they trying to p*ss customers off more than Ryanair ?!

  • Mikeact says:

    This is great news for all us Avios flyers.
    1000’s leaving BA as they can’t seat comfortably, together with the 1000’s who have defected as they don’t like the recent £35 cancellation charges….I should now be able to fly to wherever I want. Thanks one and all.

  • JamesW says:

    ……………… in more discomfort than a Ryanair flight !

  • JamesW says:

    Are you still using your Avios for BA flights anyway before this announcement ?!

    Schoolboy error !! Much better on some other airlines.

  • Creampuff says:

    This is a good laugh. You get an economy class seat. You get a seat pitch which is tight even for economy.

    Let’s see, shall I fly economy or should I pay over double for, errr, the same thing?

    Maybe they should try this on long flights, think of all the people who would be rushing to pay £2500 return for this quality product on a flight to Hong Kong.

    • mikeact says:

      Hong Kong is hardly ‘Short Haul’.

      • creampuff says:

        It’s not the length of the flight which I was commenting about, it is the ridiculous idea of BA (and other airlines operating intra-Europe flights) selling an economy class seat as business class. Well maybe it isn’t that ridiculous, as Europeans actually seem to be willing to pay business class prices for this joke.

        This 34 inches or 30 inches is picking at the edges. It is economy class, with a business class price.

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