‘The Big Win’ promotion from IHG Rewards Club, the Holiday Inn, Crowne Plaza, InterContinental etc loyalty scheme, has been one of the most generous hotel offers in recent years. It is the only one that got me making ‘mattress run’ stays – where it was worth my while to book into the cheapest property I could find just to trigger the bonus.
It seems that a ‘Big Win’ clone will be launched tomorrow!
The initial impression is that it will not be as generous as ‘The Big Win’. The information we have is based on comments at Flyertalk and Loyalty Lobby, which themselves are based on posters which have been put up early in certain hotels and an early leak by Lufthansa.
The promotion will be called ‘Into the Nights’
The requirements will be targeted. The more IHG stays you have done recently, the tougher your criteria will be.
You can earn ‘at least’ 2 free nights or 50,000 IHG Rewards Club points or 10,000 airline miles
For new members, the targets look easy
This shows the following targets which are presumably what you are given if you are a new IHG Rewards Club member:
- Stay three nights
- Book two stays directly via IHG
- Stay at two Holiday Inn hotels
- Stay at two different brands
You could easily achieve this target with three one-night stays, two at different Holiday Inn properties and one at a third property in a different brand. That would earn you 10,000 bonus airline miles on top of the standard miles from your stay. That is an excellent result.
This is the press release from IHG:
ATLANTA (Sept. 4, 2014) – InterContinental Hotels Group (IHG) is kicking off the fall travel season by offering IHG® Rewards Club members more opportunities to earn toward free travel through its next hotel rewards promotion, “Into the Nights.” The promotion offers members at least two free hotel nights at any IHG®-branded hotel anywhere in the world including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo® Hotels, Holiday Inn® Hotels, Holiday Inn Resort® Hotels, Holiday Inn Club Vacations®, Holiday Inn Express® Hotels, Staybridge Suites® Hotels, Candlewood Suites® Hotels and EVEN™ Hotels once a tailored set of offers is complete.
“We put great value on a loyalty program that builds relevant, rewarding travel experiences and cultivates a meaningful relationship with each participant over time,” said Bruce Lahood, vice president, Global Loyalty Consumer Marketing, IHG. “When our members told us they wanted a free night component in our next IHG® Rewards Club promotion, we created an even more valuable set of personalized offers. Members choose the reward for their loyalty that matters most to them – bonus points, miles or even free nights. It’s rewards on their terms.”
Registration for the “Into the Nights” promotion begins on Sept. 4 at www.ihg.com/freenights. Once registered, members will receive their tailored set of offers and begin earning IHG® Rewards Club bonus points or bonus airline miles when they stay at any IHG®-branded hotel between Sept. 4 and Dec. 31, 2014.
If it is possible to earn two free night vouchers – which would be worth 100,000 IHG Rewards Club points if used at a top InterContinental – it may be worth a mattress run to achieve it. I would value those two nights at £500 and would be willing to spend half of that to earn the vouchers.
I will do another article on this on Friday when I have seen what my own targets are. If you click this link on Thursday (IHG works on US time so it may not work until the afternoon) you should be able to see your personal target. The link will divert to the IHG home page if the promotion is not yet live.
(Want to earn more hotel points? To see our complete list of promotions from the major chains, click here to visit our ‘Hotel Promos’ page or use the link in the menu bar at the top of the page.)