Maximise your Avios, air miles and hotel points

Get a 30% bonus on Tesco Clubcard to Virgin Flying Club conversions

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Tesco has launched a 30% bonus on transfers of Tesco Clubcard points to Virgin Atlantic’s Flying Club. This means that you will receive 325 miles per £1 of Clubcard vouchers you convert, rather than the standard 250.

I assume that this deal was planned before the announcement of the Avios devaluation on Wednesday.  The timing is excellent, however!

Full details are here on the Tesco website. The deals runs to March 31st and the miles generally appear 1-2 days after initiating the transfer.

Virgin is also repeating its offer of 1,000 bonus Virgin miles for opting-in for auto-conversion of your Clubcard points each quarter to Virgin.

Nothing stops you agreeing to this and then cancelling after one quarter. If you have a dormant Clubcard account, you should set that up to auto-convert to Virgin Flying Club – based on last year, you will still receive the bonus miles even though nothing is being sent over. You cannot earn this bonus if you have previously had an auto-convert bonus.

What intrigues me is that this is better than the 20% bonus offered last Autumn.  Virgin offered a 30% bonus in January 2014 and September 2013 (and 50% in January 2013) but I thought the trend was permanently downwards.  Perhaps not.

British Airways will NOT be launching a conversion bonus this quarter. Instead, you can win a meal at The Savoy in London with one entry for every 500 Clubcard points you convert.

Should you jump to Virgin Flying Club now that British Airways is devaluing Avios?

Perhaps.  But DO NOT do it just because of the devaluation.

Virgin generally copies everything that British Airways does.  It is not a coincidence that their premium credit card offers 18,500 miles as a bonus when the British Airways Premium Plus offers 18,000.  The two tend to move in step.

It would make commercial logic for Virgin to do a similar devaluation over the next few months.  As long as it isn’t as bad as the BA devaluation, they will still come out smelling of roses.

Here is a reminder of some of the key features of Virgin Flying Club if you were considering doing a transfer:

Diversification

British Airways can fly you to pretty much anywhere that Virgin Atlantic can. However, that doesn’t mean they can get you Avios seats when you want them. Having a balance in another programme gives you more chance of getting seats on the dates you want them.

Both BA and Virgin allow one-way redemptions, so with a Virgin balance you could mix and match a trip as availability allows. Virgin also partners with Delta in the US and a number of other airlines.

However, Virgin and BA are both UK-focussed airlines, so you are likely to face an identical squeeze around UK school holidays. You may want to expand into Star Alliance and redeem on, say, Lufthansa if you want a better chance of seats at UK half-term.

It is also worth noting that Virgin has been cutting its route network.  Any route which does not fly to North America or the Caribbean should be seen as under threat.  If they pulled high yielding Tokyo – which they did recently – then nothing is safe.

Cheaper taxes in Economy – but no longer fewer miles

Virgin Atlantic has lower taxes than BA on Economy redemptions. These are quite aggressive – New York is £120 cheaper than BA. Virgin also historically required fewer miles – New York is 35,000 in Economy vs 40,000 with Avios.  This has now reversed, however, due to the new off peak Avios redemptions.

Virgin also runs occasional but fairly regular redemption sales with big discounts on the miles needed for economy class redemptions.

Here is a sample of charges compared to BA:

New York today, economy: Virgin £248 & 35,000 (British Airways: £336 & 40,000)

New York post April 28, economy:  Virgin £248 & 35,000 (British Airways off-peak:  £336 & 26,000)

New York today, business:  Virgin £488 & 80,000 (British Airways £508 & 80,000)

New York post April 28, business:  Virgin £488 & 80,000 (British Airways off-peak:  £508 & 100,000)

Las Vegas today, economy: Virgin £218 & 42,500 (British Airways: £362 & 50,000)

Las Vegas post April 28, economy:  Virgin £218 & 42,500 (British Airways off-peak:  £362 & 32,500)

Las Vegas today, business:  Virgin £499 & 100,000 (British Airways: £553 & 100,000)

Las Vegas post April 28, business:  Virgin £499 & 100,000 (British Airways off-peak:  £553 & 125,000)

A key point to note here is that – at off-peak times – the new British Airways economy rates are very aggressive.  26,000 Avios for a return flight to New York is very good.  If fuel surcharges come down then these will look very attractive, although at the moment you may prefer to use more Virgin miles and pay the lower surcharges.

Availability

I do not redeem on Virgin, so cannot comment on how easy or hard it is to get availability. In general, Upper Class cabins have fewer seats than BA Club World cabins with subsequent squeezes on availability. Is it easy to get 4 Upper Class seats on Virgin for a family? I don’t know.  We don’t know enough about the new British Airways availability patterns to make a fair comparison.

You can check availability on the Virgin website without having enough miles in your account to do the redemption. You should spend some time researching your favourite routes before deciding whether to commit miles to Flying Club.

No 2-4-1 Amex voucher, but an upgrade voucher

There is no equivalent of the BA Amex 2-4-1 voucher. The Virgin credit card does give a 2-4-1 voucher but ONLY ON FLEXIBLE CASH TICKETS. You can, however, get a voucher with the Virgin credit card to upgrade Economy redemptions to Premium Economy for no extra miles.

Fallback option of transferring to Hilton HHonors or IHG Rewards Club

Rare among airline schemes, Virgin lets you transfer miles out into Hilton HHonors (2:3) or IHG Rewards Club (the Holiday Inn etc scheme) at 1:1. There is a minimum transfer of 10,000 Virgin miles. If you found yourself struggling to use your Virgin miles, you could also move them across.

A 30% transfer bonus does NOT make such transfers a great deal, however.

I value Hilton HHonors points at 0.3p. A £1 Tesco voucher gets you 325 Virgin miles which is 487 Hilton points. At 0.3p, they are worth £1.46. Terrible, less than 1.5x the face value of your Clubcard points.

Similarly, I value IHG Rewards Club points at 0.5p. A £1 Tesco voucher gets you 325 Virgin miles which is 325 IHG Rewards Club points. At 0.5p that, that is just £1.62 of value. Avoid, unless you are just topping up your account.

The Heathrow Clubhouse

The Virgin lounge at Heathrow, for Upper Class passengers, is widely regarded as one of the best airport lounges in the world. Get a haircut, have a massage, eat a proper meal, chill out in the audio or TV rooms or do one of many other (admittedly ‘boys toys’ type) activities. Well worth trying once in your life.

Note that, whilst full fare cash tickets in Upper Class also get a free chauffeur to and from the airport, reward tickets do NOT get this.

Easy to collect additional miles

It is as easy to collect Flying Club miles as it is Avios. You can transfer from Tesco, Amex Membership Rewards and Heathrow Rewards, as well as all the major hotel schemes. As I wrote here, some major hotel chains do not give Avios but do offer Flying Club miles.

There is a shopping portal similar to the Avios estore. There are also decent promotions, eg 5,000 miles for opening an ISA.

Conclusion

Flying Club has something to offer the person who redeems in Economy – lower taxes and the ability to upgrade to Premium Economy for free via the credit card voucher.

You even get the option of selected long haul departures from Manchester, which BA abandoned long ago. There will even be a handful of flights from Glasgow and Belfast this Summer.

At peak BA dates, you will also require fewer miles to fly Virgin in economy.  On off-peak BA dates it is not so clear cut.

For business class redemptions, it is also less clear cut. Smaller cabins, a smaller route network and fewer daily flights may make it trickier to find seats.  You will need fewer miles on Virgin after April 28th but how long will that last? And there is no British Airways American Express 241 voucher, which for a couple effectively makes a ‘once a year’ redeemer require twice the miles. It has a proportionately lower impact on a family of 4 taking multiple long-haul flights each year.

Virgin also has ‘route risk’ now.  Non-North America routes are being cut aggressively.  If you are planning to fly east rather than west, be aware that your route may not exist in a year.

You have until March 31st to decide whether to convert or not.


How to earn Virgin Points from UK credit cards

How to earn Virgin Points from UK credit cards (December 2024)

As a reminder, there are various ways of earning Virgin Points from UK credit cards.  Many cards also have generous sign-up bonuses.

You can choose from two official Virgin Atlantic credit cards (apply here, the Reward+ card has a bonus of 18,000 Virgin Points and the free card has a bonus of 3,000 Virgin Points):

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Virgin Atlantic Reward Mastercard

3,000 bonus points, no fee and 1 point for every £1 you spend Read our full review

You can also earn Virgin Points from various American Express cards – and these have sign-up bonuses too.

American Express Preferred Rewards Gold is FREE for a year and comes with 20,000 Membership Rewards points, which convert into 20,000 Virgin Points.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express comes with 50,000 Membership Rewards points, which convert into 50,000 Virgin Points.

The Platinum Card from American Express

Huge 80,000 bonus points and great travel benefits – for a large fee Read our full review

Small business owners should consider the two American Express Business cards. Points convert at 1:1 into Virgin Points.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Virgin Points

(Want to earn more Virgin Points?  Click here to see our recent articles on Virgin Atlantic and Flying Club and click here for our home page with the latest news on earning and spending other airline and hotel points.)

Comments (75)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • RIccati says:

    The bonus is excellent.

    BA spins off “Avios Plc” so there is a clear cost for issuing points (not just liability). Direct sales of Avios at 1.4p will dry up.

    “Avios Plc” indents to sell even more points (it’s their primary source of revenue). What would be a business incentive for “Avios Plc” to offer a conversion bonus on Tesco if they receive the same cash? It is a money-losing operation for them. They can sell the same points for extra cash to a partner, Kaligo, newspaper, credit card, etc.

    BA is in better economic shape with super profits, and “Avios Plc” does not have a need to sell points just for the sake of cashflow. They will make commercial decisions to earn profits, while the bonus directly from Virgin is more of loyalty scheme for people to fly more with Virgin.

  • Rachel says:

    I have found Virgins availability in Upper Class to Orlando and New York far better than BA.

    In 2013 my family of 3 flew out to Orlando in UC using flying club points on 31st July, returned from JFK on 14th August in UC again using miles (both peak time flights)

    On 23rd July 2014 we flew out to Orlando again in UC Using flying club miles. We paid a combi fare for the return journey as nothing was available at the time we booked, however loads of PE reward seats became availae as time went on.

    Over the last 2 years I have looked frequently at BA to see if I could redeem for this route and there has never been availability during the summer, that I have seen, despite BA offering two airports in Florida!

    A quick search earlier this week brought up flights in bothered economy and Premium economy for this summer to Orlando, which is a hugely popular flight, BA only has availability on Economy for a family of 3. i suggest it depends on the route you wish to fly, whether virgin has availability but in my opinion it is a far better scheme for seat availability in all cabins, on the route I use.

    • xcalx says:

      BA serves 3 airports in Florida. Orlando, Miami and the often overlooked Tampa where OW availability often outstrips whats available at the 2 more popular desinations.
      Another often overlooked Florida destination is Fort Myers (RSW) with Air Berlin.

  • Rohan says:

    This is good but as raffles says availability to fly East is terrible

  • Steve says:

    For someone living near Manchester Virgin is a no brainer. For that matter north of Watford Gap

    Really easy to find availability. We have four return flights in Premium economy to Orlando during the this years summer holidays

  • James67 says:

    Anybody got any opinion on how successful Virgins HKG route is and chances of it beingvaxed?

    • James says:

      I hear HKG does very well and they have no plans to get rid of it.

      Award seats on VS are generally much easier to get than on BA!

  • Anon says:

    Virgin for US, BA east. That’s a reason to diversify.

    Didn’t see it mentioned above, but Raffles has highlighted elsewhere that Virgin allow you to double upgrade from a reasonable M class economy ticket to G Upper Class, we did this in Nov to Orlando, burn 2x 50k miles but still earnt 8400 miles for the Economy leg, at £770 inc all taxes/YQ each is great value and a reason to choose Virgin over BA.

  • Waribai says:

    Looking East. What’s the situation regarding using Virgin Miles on NH and SQ?

  • Noggins says:

    Have you just (almost) pointed to a means of converting Virgin miles to Avios via IHG?

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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