Hilton lifetime status launched – how does it compare?

In December I told you that Hilton had been dropping hints that ‘Lifetime Diamond’ status would soon be available.  Hyatt, Marriott and Starwood already have lifetime status schemes of their own so it was not surprising that Hilton chose to follow.

The scheme has now been launched.  Let’s see how it compares with the competition.

Hilton HHonors Lifetime Diamond status will not be for feint hearted!

To earn it, you will need to achieve:

10 years, not necessarily consecutive, of Hilton Diamond status

1,000 paid nights

This is confirmed on the Hilton website here.

There is no easy way of telling from the Hilton website how many lifetime nights you have earned.  People are being contacted in batches, it seems, so if you have not received an email yet then it still might turn up.

Let’s compare this to what is on offer elsewhere:

Hyatt Gold Passport offers Lifetime Diamond (top tier) status to anyone who has earned 1 million base points. This would require $200,000 of spending. You must also have been a Hyatt Gold Passport member for 10 years.

Marriott Rewards offers lifetime status across all three elite levels of its programme. It openly publishes the requirements online:

Lifetime Silver requires 250 nights and 1.2 million points

Lifetime Gold requires 500 nights and 1.6 million points

Lifetime Platinum requires 750 nights and 2 million points

Starwood Preferred Guest is the only scheme to reward a long period of ‘middling’ (for want of a better word) loyalty.  The Starwood Lifetime Gold offer is better than the Marriott Lifetime Silver target, because even if you hit the Marriott nights target you are still likely to fall short on points unless your stays are generally high value ones.

Lifetime Starwood Gold status is available if you have stayed 250 nights and had Gold or Platinum status for at least five (not necessarily consecutive) years

Lifetime Starwood Platinum status is available if you have stayed 500 nights and had Platinum status for at least 10 years

As you can obtain Starwood Gold status for free with American Express Platinum – for as long as you keep your Platinum card – this offer is less valuable. Starwood Gold is also available via the Starwood Preferred Guest American Express card if you spend £15,000 per annum.

Doing a line by line comparison:

Hyatt – Hilton Lifetime Diamond is easier to achieve than Hyatt Lifetime Diamond, where you need to have spent $200,000.  Your 1,000 Hilton nights probably cost less than this and there are substantially more Hilton properties around.

Marriott – on the face of it, Marriott Lifetime Platinum is easier to achieve because you only need 750 nights.  However, the requirement to ALSO earn 2 million Marriott points means that most people would need more nights than that as total base spend of $133,000 is needed.  I would say that the two targets are about equal in reality.

Starwood – 500 nights for Lifetime Platinum and 10 years of top-tier membership is clearly a far lower target than Hilton Lifetime Diamond.  The only issue is the far smaller Starwood footprint which might make staying those 500 nights tough.

As I wrote in December, lifetime status with airline or hotel chains has never appealed to me. I would be happy to accept it as a by-product of stays I was doing anyway but would not chase it. Ask the former ‘Lifetime Gold’ members of bmi Diamond Club if it was worth spending money chasing that status, which BA promptly scrapped after the takeover.

It can even create perverse incentives. I have a friend who is close to Lifetime Gold status with British Airways – it is explained here at ba.com if you want to know more about it. As soon as he reaches it he intends to abandon BA on long-haul for what he considers ‘better’ airlines. If Lifetime Gold did not exist he would definitely continue to put 1,500 tier points a year in BA’s direction in order to retain Galleries First access on short-haul.

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How to earn Hilton Honors points and status from UK credit cards (March 2025)

There are various ways of earning Hilton Honors points from UK credit and debit cards.  Many cards also have generous sign-up bonuses.

There are two dedicated Hilton Honors debit cards. These are especially attractive when spending abroad due to the 0% or 0.5% FX fee, depending on card.

You also receive FREE Hilton Honors status for as long as you hold the debit cards – Gold status with the Plus card and Silver status with the basic card. This is a great reason to apply even if you rarely use it.

We reviewed the Hilton Honors Plus Debit Card here and the Hilton Honors Debit Card here.

You can apply for either card here.

SPECIAL OFFER: Until 30th April 2025, the annual fee on the basic Hilton Honors debit card is halved from £60 to £30. The sign-up bonus is also easier to earn – you need to spend £1,000 either in the UK or abroad within three months. The usual bonus rule requires you to spend the full £1,000 outside the UK.

NEW: Hilton Honors Plus Debit

10,000 bonus points, Hilton Gold status and NO FX fees Read our full review

NEW: Hilton Honors Debit

2,500 bonus points, Hilton Silver status and 0.5% FX fees Read our full review

There is another way of getting Hilton Honors status, and earning Hilton Honors points, from a payment card.

Holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card.  It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status.

We reviewed American Express Platinum in detail here and you can apply here.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

You can also earn Hilton Honors points indirectly with:

• American Express Gold (20,000 bonus Amex points)
• American Express Rewards Credit Card (10,000 bonus Amex points)

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

and for small business owners:

• American Express Business Gold (20,000 bonus Amex points)
• American Express Business Platinum (50,000 bonus Amex points)

SPECIAL OFFER: Until 8th April 2025, the sign-up bonus on American Express Business Gold is increased from 20,000 Membership Rewards points to 60,000 points. You receive 40,000 points when you spend £6,000 within three months and a further 20,000 points if you spend on the card between Month 14 and Month 17. Points convert 1:1 into Avios and many other programmes. Click here to apply.

SPECIAL OFFER: Until 8th April 2025, the sign-up bonus on American Express Business Platinum is increased from 50,000 Membership Rewards points to 120,000 points. You receive 80,000 points when you spend £12,000 within three months and a further 40,000 points if you spend on the card between Month 14 and Month 17. Points convert 1:1 into Avios and many other programmes. Click here to apply.

The conversion rate from American Express to Hilton points is 1:2.

Click here to read our detailed summary of all UK credit cards which can be used to earn Hilton Honors points.