Wobbles in Crawley? Unprecedented 50% bonus for buying Avios launches tomorrow
Links on Head for Points may pay us an affiliate commission. A list of partners is here.
British Airways will launch a 50% bonus tomorrow for anyone who buys Avios points.
50% is an unprecedented discount as a quick search through the last three years of Head for Points will show you.
It still isn’t a fantastic deal, of course.
The maximum number of Avios you can buy per year is 35,000 which during this promotion will increase to 52,500. These will cost you £575 which is 1.09p per point. You will pay more for smaller quantities.
As I showed in my article on Friday on my own Avios redemptions over the past year, the average value I got from redeeming over 1 million points was 1.0p. I am certainly not a buyer at 1.09p.
On the other hand, consider these factors:
They are ‘easy’ Avios. Pull out the credit card and you’re done. No Tesco trip required, no flying, no credit card to apply for or spend target to hit.
If you are only topping up your account before a big redemption, it doesn’t much matter hat you pay for the final few thousand you need.
By buying Avios for cash, you could use your American Express Membership Rewards points or Tesco Clubcard points for another redemption which may get you better value than 1.09p.
As the cost of long-haul redemptions in premium classes goes up by 25% to 50% on April 28th, you could argue that the cost of points should come down in price! It isn’t that simple, of course, since Eurotraveller / World Traveller redemptions actually get cheaper on off-peak dates.
Is Avios starting to worry about the impact of the changes?
The Avios changes have an unintended consequence for BA.
Anyone who does not read Head for Points – and so is not clued up on how to get the best deals – and who collects Avios purely from Tesco, credit cards and other partners will be considering whether they should continue after April 28th. This is especially true if they live in the regions and no longer get free domestic connections on short-haul. Many people will – not illogically – decide that other credit cards and other Tesco Clubcard deals now offer better value given their circumstances.
And yet …. Avios is reliant on Tesco, American Express etc for its ‘real’ revenue. BA may make an internal transfer to pretend that it is paying Avios Group for the points generated from flying. In reality, it is only moving money from one IAG bank account to another. It needs third-party partner revenue. I was told recently that Tesco brings in £4m per year.
The odds look better than they have for a while that we will see a Tesco Clubcard and / or an American Express Membership Rewards conversion bonus over the next few months.
How to earn Avios from UK credit cards (June 2022)
As a reminder, there are various ways of earning Avios points from UK credit cards. Many cards also have generous sign-up bonuses!
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards.
Until 18th July 2022 there is an astonishing special offer on these cards. You get 50,000 Avios on the Avios Plus Mastercard and 10,000 Avios on the free Avios Mastercard. You can apply here. We strongly recommend getting the Avios Plus card whilst this offer is running.
You qualify for the bonus on these cards even if you have a British Airways American Express card:
Barclaycard Avios Plus Mastercard
50,000 Avios for signing up (A CRAZY SPECIAL OFFER!) and an upgrade voucher for spending ….. Read our full review
Barclaycard Avios Mastercard
10,000 Avios for signing up (SPECIAL OFFER) and an upgrade voucher for spending £20,000 Read our full review
There are two official British Airways American Express cards with attractive sign-up bonuses:
British Airways American Express Premium Plus
25,000 Avios and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review
British Airways American Express
5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.
SPECIAL OFFER: The sign-up bonus on Amex Gold is increased from 20,000 Membership Rewards points to 30,000 Membership Rewards points until 19th July 2022. This card is free for the first year.
American Express Preferred Rewards Gold
Your best beginner’s card – 30,000 points, FREE for a year & two airport lounge passes Read our full review
The Platinum Card from American Express
30,000 points and an unbeatable set of travel benefits – for a fee Read our full review
Run your own business?
We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,000 Avios.
Capital On Tap Business Rewards Visa
10,500 points bonus – the most generous Avios Visa for a limited company Read our full review
You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.
British Airways Accelerating Business American Express
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.
American Express Business Platinum
40,000 points sign-up bonus and a long list of travel benefits Read our full review
American Express Business Gold
20,000 points sign-up bonus and free for a year Read our full review
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
(Want to earn more Avios? Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)
JamesW 
John 
Rob 
thesaver79 
Alan 
Max 
Don 
Iain2012 
David Taylor 
Polly 
mikeact 
Matthew 
Roger 
Comments (131)