Maximise your Avios, air miles and hotel points

Your profile is only 87% complete ….

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

If you have logged on to ba.com recently, you will have seen this message:

Your profile

My profile, it seems, was only 87% complete.   How could this be after 25 years of flying with British Airways?!

Obviously not wanting to appear unhelpful, I went into my profile to have a poke around.  I was missing my home telephone number so I slotted that in.

91% complete now ….

That still wasn’t enough.  The address section was missing a County, because I live in London.  Line 3 of my address was also missing, because my address does not have a 3rd line.

I made one up anyway.  This crashed the website, however many times I tried, so I gave up on that one.

I had no seating preference in my account.  This is because I prefer an aisle on short-haul and a window on long-haul.  I set it to aisle.

95% complete now ….

Then I got stuck!

The final 5% can ONLY be obtained if you select a special meal!  If I am to get ba.com to remove the annoying ‘your profile is not complete’ message, I need to face a lifetime of diabetic, gluten free, lacto ovo vegetarian (whatever that is) etc food …..

It may, of course, be an improvement.  I have friends who purposely select special meals on short-haul because they are invariably better than the standard food.  I don’t want to take the risk though!  It looks my profile is doomed, never to be 100% complete …..


how to earn avios from credit cards

How to earn Avios from UK credit cards (January 2021)

As a reminder, there are various ways of earning Avios from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards:

British Airways American Express card

British Airways American Express

5,000 Avios for signing up, no annual fee and a companion voucher for spending £20,000 Read our full review

BA Premium Plus American Express card BAPP

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

If you have a small business, we especially recommend Capital On Cap’s Visa card which comes with a generous bonus worth 10,500 Avios:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (29)

  • Graeme says:

    My address section was on 88% though filled in correctly. After many attempts to get to 100% what worked was to split the number and street onto two lines, i.e. first line: 29, second line: Acacia Road. Then for line 3, also not mandatory, I used my London district Tooting, and for county/state Greater London. Finally 100%!

    • Fenny says:

      Number only on first line was what caused all my problems. Make sure you keep a note of it for later issues. If it’s a common thing, then the Customer Service people ought to know about it.

  • Jon says:

    Still there for me. “100% of your profile is complete, please update your profile so we can improve the quality of service we provide you.” D’oh!

    On the subject of poor user experience (you’d really think a company of BA’s size, whose business is heavily reliant on its web site, would hire in some top-notch expertise in that area, but evidently not), does anyone else get the Company Travel nav menu auto-expanding every time you login and every time you navigate anywhere within the Exec Club section? Incredibly annoying. (I don’t have an On Business account incidentally).

    And does anyone know of a way to change your frequent flyer number on a redemption booking, that doesn’t involve a detour to the Finnair web site? 😉

  • Think Square says:

    Sort of related – every time I log in, I get a big red banner telling me “Sorry, these flights have been cancelled:” for two upcoming US Airways flights that have already been rebooked. I can’t find any way to tell it I’m happy with the changes.

    • John F says:

      Same for me,(US Airways ORD-CLT-TPA in November) even though flights have been rebooked and confirmed the original “sorry message” remains, actually it was only a time table system update, all flight numbers, seat allocation and times are the same,(I spoke with an agent at BA and they removed the original flights that appeared crossed through but said the sorry message would remain) and on the 100% profile issue mine went to 100% when I booked a meal for my flight to Seattle end of April, (made sure of the beef )

      • Pol says:

        Me too. Cancelled my Washington – Miami flights and suggested a rebook 10 mins later. Wouldn’t let me accept changes online so I spent 40 minutes on hold to talk to somebody at BA’s Indian call centre. Said they’d fixed it but still showing as cancelled!!! This is the first time I’ve dealt with BA after years of flying Virgin and I must say they’re not convincing me to make the switch!

        • Alan says:

          Sadly the warning message not disappearing is a new thing, however I’ve not once managed to rebook online (especially as sometimes it suggests the longhaul flight out of London is rebooked to one *before* the domestic connecting flight appears!) and have always had to phone them up. If they sorted their website they wouldn’t then have such big queues on the phone lines!