Launched in 2013, it has been a bit of a damp squib. It is usually restricted to short-haul flights only and the maximum discount is £50 (an improvement on the original £30, admittedly).
Given that you are receiving a pretty poor exchange rate for your points, it is a bit pathetic. Why can’t I redeem my Avios to cover the entire cost of a ticket? I would understand why not if BA was giving me a fantastic deal but 0.67p per point is never going to excite anyone.
British Airways runs occasional promotions where you can also use your Avios for a reduction on a long haul ticket. That offer is now back, and for the first time it has been extended to a maximum £500 saving.
The deal has also been improved to give you a saving of 1p per Avios point. The usual discount is 2/3p.
Here are the rules:
You must book a long-haul flight before July 15th
You must travel by August 31st 2015
Your flight must depart from Heathrow or City, not Gatwick
This time, only Club World and First are included (but, of course, BA is currently having a sale on World Traveller and World Traveller Plus tickets)
For bookings in Club World or First, you can choose between:
£50 off for 5,000 Avios
£100 off for 10,000 Avios
£200 off for 20,000 Avios
£300 off for 30,000 Avios
£400 off for 40,000 Avios
£500 off for 50,000 Avios
It is unfortunate that this cannot be combined with any sale pricing at the moment. However, it is good news that BA is finally making the discount worthwhile at 1p per point and letting you redeem a greater number.
The ‘Part Pay With Avios’ website is here. Full details of this promotion can be found there.