[email protected] launched earlier this year and, to be honest, has been underwhelming. The difference between @Play and SPG Moments is that Starwood is happy to lose money on Moments because they genuinely want to reward their top customers.
As an example, I redeemed 50,000 Starwood points last year for two Centre Court tickets at Wimbledon with full hospitality including a ‘meet and greet’ with ex-champion Stan Smith. Starwood would have paid at least £3,000 for that package. Had I transfered the same 50,000 points into 60,000 airline miles, Starwood would have spent no more than £600.
Hilton seems to be trying to cover its costs with @Play which means the rewards are more expensive. This intimate gig is the exception.
On Thursday 22nd October, singer Jess Glynne is doing a private concert at the new Hilton Bankside hotel near Tate Modern in London. If you don’t know her, note that “Glynne is the second British female solo artist to have five number-one singles in the UK. Her album “I Cry When I Laugh” debuted at number one on the UK charts.”
Via this page on the Hilton site, there are three good value packages on offer:
30,000 Hilton points – two tickets for the concert with a ‘food and drink’ reception beforehand
50,000 Hilton points – two tickets for the concert with a ‘food and drink’ reception beforehand, plus a ‘meet and greet’ session with Jess
80,000 Hilton points – two tickets for the concert with a ‘food and drink’ reception beforehand, plus an overnight stay at the Hilton London Bankside
It is worth noting that a free night at Hilton London Bankside is usually 70,000 points so the last package is worth a look.
Remember that American Express Membership Rewards points transfer to Hilton HHonors at 1:2. You can also transfer Virgin Flying Club miles to Hilton at 2:3. If you do this, of course, there is a risk that the packages sell out before your points arrive. An Amex transfer will usually take 48 hours.
I won’t be there but only because it is half-term in London and we are away. Given that I tend to value Hilton points at 0.3p it would be a decent redemption for an intimate private gig.
(Want to earn more hotel points? To see our complete list of promotions from the major chains, click here to visit our ‘Hotel Promos’ page or use the link in the menu bar at the top of the page.)