Maximise your Avios, air miles and hotel points

40,000 points (= 40,000 Avios) sign-up bonus for Amex Platinum via a special link

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For the next FOUR DAYS ONLY, you will receive 40,000 American Express Membership Rewards points if you apply for the American Express Platinum charge card via a special link.

These convert into 40,000 Avios, 40,000 Virgin miles, 80,000 Hilton points, 20,000 Starwood points, 120,000 Carlson points or a variety of other schemes.

If you have been thinking about getting Platinum, this is as good a time as any.  The forthcoming addition of Hilton HHonors Gold status will bring a genuine improvement to the benefits package (although there is no firm date yet for the UK roll-out).  The opening of a Priority Pass lounge in Terminal 5 at Heathrow also makes the card more useful.

This deal is being run in association with Conde Nast Traveller magazine although anyone can apply.  This is the second special offer of this sort that Amex has run in the past six months.

The special application form is here.

Amex Platinum review

The first thing to remember is that, whilst the standard bonus is 30,000 points, you have always been able to increase that to 35,000 points by asking me for a refer-a-friend link.  You CANNOT use refer-a-friend in conjunction with this deal, so you should see it as an extra 5,000 points and not an extra 10,000 points.

You will receive the 40,000 Membership Rewards points when you spend £2,000 within 90 days.   Membership Rewards points can be converted 1 to 1 into Avios, so you would receive 40,000 Avios points.  Click here to see what other reward programmes are Membership Rewards transfer partners.

The Platinum card comes with a £450 membership fee.  This is refunded pro-rata, rounded up to the nearest month, if you decide to cancel.

Who can apply?

You need a household income of £40,000.

The general American Express rule is that you can hold two charge cards and two credit cards at the same time.  Gold is the other widely-held charge card, the credit cards include the BA, Starwood SPG, Nectar, Costco and Harrods Amex cards.

If you have held a Gold, Green or Platinum American Express charge card in the last six months you will NOT receive the bonus.

Any American Express cards you may have which are issued by Lloyds, TSB, Barclays or MBNA will not directly impact on whether you are accepted for this card and do NOT impact whether you receive the bonus.

Note that the Platinum card is a charge card, not a credit card.  You MUST clear your balance in full at the end of each month.

Any other benefits?

Here is a summary of the substantial benefits that come with the card.

You receive travel insurance for yourself and your family as long as you are aged under 70.  You can insure five other people and their families by giving them supplementary cards on your account.  Some benefits require you to pay for your trip with an American Express card, but the core medical benefit is automatic.

You receive full car hire insurance – with no requirement to pay with your card.

You and your main supplementary cardholder will each receive a Priority Pass card.  Each card admits two people for free so a family of four is fully covered if your partner is your main Platinum supplementary cardholder.  You can access 700 airport lounges across the world for free including the new Aspire lounge in Terminal 5 and the hugely impressive Plaza Premium lounges in Heathrow T2 and T4 and No 1 Traveller lounges in Gatwick North and South and Heathrow T3.

You will also receive status in various hotel schemes:

Gold status in Hilton HHonors will be added at an unspecified future date – it has already been rolled out to US cardholders and Amex has announced that it is a global deal.

Other benefits include Eurostar lounge access in London, Paris, Brussels and Ebsfleet, whatever your class of travel.  You also receive lounge access when flying with Delta (any guests must pay $29).  There is also an exclusive hotel booking scheme called ‘Fine Hotels & Resorts’ which offers valuable additional benefits on your stays including a guaranteed 4pm check-out.

What do I earn per £1 spent on the card?

You receive 1 Membership Rewards point per £1 spent on the card.  This is equivalent to 1 Avios per £1 if transferred.  This is, frankly, not great and is the reason why my Platinum card – which I have had since 1999 – remains unused in my desk most of the time.

I have written various articles on Head for Points about the value you can get from Membership Rewards points – this was the most recent and most comprehensive.


With a 40,000 points (=40,000 Avios) sign-up bonus, you certainly won’t lose out if you decide to give Amex Platinum a try via this offer.

If it works for your travel pattern – if you and your family use the travel insurance, if you hire cars and benefit from the car cover, if you use Eurostar or stay at Starwood / Hilton / SPG / Carlson hotels, if you usually don’t fly Business and would value the two Priority Pass cards (which admit a total of 4 people for free), if you stay in luxury hotels which you can now book via Fine Hotels & Resorts for the extra benefits – then the card has value.

If none of the above apply to you, you are paying £450 a year for a bit of Silver plastic which has an earning rate lower than many free credit cards ….

The application form for the Conde Nast / Amex Platinum deal can be found here.  You have only four days to apply as the offer closes on Wednesday 18th November.

Want to earn more points from credit cards? – January 2021 update

If you are looking to apply for a new credit or charge card, here are our January 2021 recommendations based on the current sign-up bonus

You can see our full directory of all UK cards which earn airline or hotel points here.

British Airways American Express card

British Airways American Express

5,000 Avios for signing up, no annual fee and a companion voucher for spending £20,000 Read our full review

BA Premium Plus American Express card BAPP

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Virgin Rewards Plus credit card

Virgin Atlantic Reward+ Mastercard

15,000 points bonus and the most generous non-Amex for day to day spending Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these:

American Express Business Gold card

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Amex Platinum Business American Express

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

Earn both Avios and BA On Business points with your business spending Read our full review

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

Disclaimer: Head for Points is a journalistic website. Nothing here should be construed as financial advice, and it is your own responsibility to ensure that any product is right for your circumstances. Recommendations are based primarily on the ability to earn miles and points and do not consider interest rates, service levels or any impact on your credit history.  By recommending credit cards on this site, I am – technically – acting as a credit broker.  Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority to act as a credit broker.

Comments (87)

  • john says:

    The lounge pass would be worth it for me as I travel twice a week between London and N.Ireland usually with one of the budget airlines-can anyone confirm if the Priority Pass gives unlimited free access to the lounges- I think priority pass used to have different levels of membership with the lower levels requiring a fee per visit.

    • Alan says:

      Yes, the Priority Pass that comes with Amex Plat definitely includes unlimited free visits for you and a guest (plus same again for your additional cardholder).

  • Bon Itineraire' says:


    I currently have a Gold Charge card. If I go and apply for this platinum, am I going to receive the 40k bonus?

    Bon Itineraire’

  • Mark C says:

    Hi Rob et al, i’ve never hired a car before but going to portugal in may and need one for a week. I’ve found one via the travelsupermarket comparsion search for only £42 but that shoots up to £94 with insurance. Am I right in thinking I can just pay the base price and I’m covered by plat?

    • Rob says:

      Yes, Amex covers everything. You should print out the insurance document from the Amex website, if it is a small car rental company, to show them in case they cause a stink. Note that you may get asked for a big deposit / hold on your credit card.

      • Mark C says:

        Thanks Rob!

      • Mark C says:

        Sorry one more question pls Rob. if I get the Amex Plat, how long does it take for the sign up bonus points to post after you hit the spend target (say for instance I meet the target in the first 3 weeks). And then how long would they then take to transfer to a Hilton hhonors account?

        • Rob says:

          They post at the same time as the transaction that takes you over £3k posts to your MR statement, which is usually 48 hours after the cash transaction hits your statement.

          Hilton transfer should be 48 hours.

  • Oli D says:

    Hi All,

    I got this Platinum card through the link – does anyone know if the Accor status (and others) also covers the supp. card? Also the same with Car hire cover etc?


    • Rob says:

      Yes, you can get the hotel cards for both yourself and your first (Platinum) supplementary cardholder. They get the insurance benefits as well. Hotel cards can be ordered via – they do not come automatically.

      • Oli D says:

        Thats great, thanks for the quick reply.

        This site has changed my world since joining up so please keep up the great work!!!

  • Simon says:

    My card arrived today, I wasn’t expecting it to come in such a large package! When I login the 40,000 points offer is showing with a date of Feb 27th so I’ve got just over 3 months to hit the target, I’m off the Cuba next month which won’t help me hit the spend as I assume it won’t work anywhere there.

    I can’t see me keeping the card for more than a few months, £450 is far too much a year for me to spend, the lounge passes are nice and I’ve got a trip to the states in Feb where I could use it in the Amex lounges in Dallas and Vegas (if I’m in the right terminals).after that I think I’ll cancel.

    Thanks a lot for the tip about the extra points Rob, all I need now is a Amex to Avios conversion bonus before I cancel!