40,000 points (= 40,000 Avios) sign-up bonus for Amex Platinum via a special link

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For the next FOUR DAYS ONLY, you will receive 40,000 American Express Membership Rewards points if you apply for the American Express Platinum charge card via a special link.

These convert into 40,000 Avios, 40,000 Virgin miles, 80,000 Hilton points, 20,000 Starwood points, 120,000 Carlson points or a variety of other schemes.

If you have been thinking about getting Platinum, this is as good a time as any.  The forthcoming addition of Hilton HHonors Gold status will bring a genuine improvement to the benefits package (although there is no firm date yet for the UK roll-out).  The opening of a Priority Pass lounge in Terminal 5 at Heathrow also makes the card more useful.

This deal is being run in association with Conde Nast Traveller magazine although anyone can apply.  This is the second special offer of this sort that Amex has run in the past six months.

The special application form is here.

Amex Platinum review

The first thing to remember is that, whilst the standard bonus is 30,000 points, you have always been able to increase that to 35,000 points by asking me for a refer-a-friend link.  You CANNOT use refer-a-friend in conjunction with this deal, so you should see it as an extra 5,000 points and not an extra 10,000 points.

You will receive the 40,000 Membership Rewards points when you spend £2,000 within 90 days.   Membership Rewards points can be converted 1 to 1 into Avios, so you would receive 40,000 Avios points.  Click here to see what other reward programmes are Membership Rewards transfer partners.

The Platinum card comes with a £450 membership fee.  This is refunded pro-rata, rounded up to the nearest month, if you decide to cancel.

Who can apply?

You need a household income of £40,000.

The general American Express rule is that you can hold two charge cards and two credit cards at the same time.  Gold is the other widely-held charge card, the credit cards include the BA, Starwood SPG, Nectar, Costco and Harrods Amex cards.

If you have held a Gold, Green or Platinum American Express charge card in the last six months you will NOT receive the bonus.

Any American Express cards you may have which are issued by Lloyds, TSB, Barclays or MBNA will not directly impact on whether you are accepted for this card and do NOT impact whether you receive the bonus.

Note that the Platinum card is a charge card, not a credit card.  You MUST clear your balance in full at the end of each month.

Any other benefits?

Here is a summary of the substantial benefits that come with the card.

You receive travel insurance for yourself and your family as long as you are aged under 70.  You can insure five other people and their families by giving them supplementary cards on your account.  Some benefits require you to pay for your trip with an American Express card, but the core medical benefit is automatic.

You receive full car hire insurance – with no requirement to pay with your card.

You and your main supplementary cardholder will each receive a Priority Pass card.  Each card admits two people for free so a family of four is fully covered if your partner is your main Platinum supplementary cardholder.  You can access 700 airport lounges across the world for free including the new Aspire lounge in Terminal 5 and the hugely impressive Plaza Premium lounges in Heathrow T2 and T4 and No 1 Traveller lounges in Gatwick North and South and Heathrow T3.

You will also receive status in various hotel schemes:

Gold status in Hilton HHonors will be added at an unspecified future date – it has already been rolled out to US cardholders and Amex has announced that it is a global deal.

Other benefits include Eurostar lounge access in London, Paris, Brussels and Ebsfleet, whatever your class of travel.  You also receive lounge access when flying with Delta (any guests must pay $29).  There is also an exclusive hotel booking scheme called ‘Fine Hotels & Resorts’ which offers valuable additional benefits on your stays including a guaranteed 4pm check-out.

What do I earn per £1 spent on the card?

You receive 1 Membership Rewards point per £1 spent on the card.  This is equivalent to 1 Avios per £1 if transferred.  This is, frankly, not great and is the reason why my Platinum card – which I have had since 1999 – remains unused in my desk most of the time.

I have written various articles on Head for Points about the value you can get from Membership Rewards points – this was the most recent and most comprehensive.


With a 40,000 points (=40,000 Avios) sign-up bonus, you certainly won’t lose out if you decide to give Amex Platinum a try via this offer.

If it works for your travel pattern – if you and your family use the travel insurance, if you hire cars and benefit from the car cover, if you use Eurostar or stay at Starwood / Hilton / SPG / Carlson hotels, if you usually don’t fly Business and would value the two Priority Pass cards (which admit a total of 4 people for free), if you stay in luxury hotels which you can now book via Fine Hotels & Resorts for the extra benefits – then the card has value.

If none of the above apply to you, you are paying £450 a year for a bit of Silver plastic which has an earning rate lower than many free credit cards ….

The application form for the Conde Nast / Amex Platinum deal can be found here.  You have only four days to apply as the offer closes on Wednesday 18th November.

(Want to earn more miles and points from credit cards?  Click here to visit our dedicated ‘Credit Cards Update’ page or use the link in the menu bar at the top of the page.)

Disclaimer: Head for Points is a journalistic website. Nothing here should be construed as financial advice, and it is your own responsibility to ensure that any product is right for your circumstances. Recommendations are based primarily on the ability to earn miles and points and do not consider interest rates, service levels or any impact on your credit history. By recommending credit cards on this site, I am – technically – acting as a credit broker.  Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority to act as a credit broker.

Bits: Gatwick train ticket prices cut, Shangri-La airline transfer deal, PartnerPlusBenefit promo
Review of Swissport lounge, Heathrow Terminal 3

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  1. Sebastian says:

    O/T it appears Etihad are doing another 25% bonus on Amex Reward conversions.

    • Does anyone know if you have to fly within 2 years of earning guest miles or just spend the miles within 2 years?

    • Just posted same, sorry I missed your comment before doing so.

  2. O/T was just looking through the avios/VFC offers listed on the site and noticed it still listed pay.com cards which are not longer available of course. Thought I’d flag it as a little point 🙂

  3. O/T – How do you go about downgrading from BAPP to Basic BA AMEX.

    We have a few 241s – dont need to keep up two BAPPs.

    • Ring customer services. They are very helpful.

      • They are only so helpful as to tell you to just apply for the BA Amex online and the Amex back end will treat that as a downgrade request if you already hold the BAPP. In summary – just apply for the BA Amex online and they will downgrade you automatically, no need to ring customer services.

  4. Also remember that many of the card benefits can be given to a friend/relative via a supplementary card – so you can split the fee between you. That makes the card far more attractive to me.

  5. Noticed the title of the offer page is “Exclusive Mr and Mrs Smith welcome offer”. AMEX do seem very bad at copying and pasting things and forgetting to change them.

  6. Find 5 good friends and ask them for £90 each for a supp card. They get full annual travel insurance for their family, and you get the plat card for free.

    And if you trust them, you could even let them have the cards!

  7. OT: I guess Raffles may cover one or both of these in coming days but just a heads up in event they may help anybody with immediate or short term plans. Etihad is running 25% bonus again on transfer in from other points partners. AA has yet another buy miles promo altough this one is a little more generou than usual, and the cut off points for each bonus level this time are more useful for flights to/from Europe/UK. For example you can buy all miles required for a return J fare to middle east and Indian subcontinent for just over £800. Buying all miles required for low tax redemptions could make sense.

  8. I don’t usually try and take referrals away from Raffles, but I should also perhaps point out that if someone you know refers you then between you, you would get 53,000 MR Points which is more than the 40,000 (you can sort out the arrangement between you).

  9. My memory tells me (although frequently fails me!) that there were certain benefits that you retain even after you cancel the card – is that right? What are they?

    • You keep all the hotel statuses until they naturally expire after a year.

      • Does the same apply to the priority pass and it remains valid for a year if you cancel? I assume not?!

        Anything stopping you hitting the £2k mark in 90 days receiving the bonus, cancelling then keeping the hotel status benefits and PP?

        • PP is cancelled instantly. Nothing stops you cancelling once you’ve triggered the bonus (and transferred out the points) – you retain the hotel cards.

      • Thanks Raffles.

  10. What’s the best way to upgrade my AMEX gold to platinum? If I apply for platinum on line, will it recognise my gold card and MR points and just upgrade me, retaining any MR points already accrued and taking my gold annual fee as part payment towards platinum fee?

  11. OT The links for the Gold and Platinum credit cards don’t seem to work – have they been removed?

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