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Hyatt appears to be offering a very generous TOP TIER status match

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It’s not clear whether this is a mistake or a social media marketing strategy.  However, a couple of days ago, Hyatt Gold Passport posted on their Twitter feed that they were willing to match some top tier hotel status card to their own top tier status, Diamond.

Your Diamond status would last until February 2017.  Keeping it beyond that point will require 50 nights or 25 stays in 2016 which is very difficult indeed if you live in Europe.

It looks as if you will receive all of the standard Diamond benefits:

Park Hyatt Hamburg

guaranteed lounge access

upgrade to best non-suite room

free full breakfast

free premium internet

guaranteed 4pm check-out

a food or beverage amenity on each stays

a guarantee that if you book a points stay for a friend they will get all the benefits too

and, most impressively, four guaranteed suite upgrades which you can lock in at the time of booking, each of which is valid for a stay of up to seven days.  You should actually receive EIGHT suite upgrades – four will expire on 28th February 2016 and you will receive a new batch of four after that.

… which makes this an exceptional offer.

Hyatt Regency Churchill

You won’t find these instructions officially written anywhere.  However, from what has been pieced together by US points bloggers, it appears that you need to email [email protected] with a screenshot of your top tier status with Hilton, IHG, Marriott or SPG. (No Accor, no Carlson, no Best Western etc.)

Your screenshot must show a recent paid stay as well as showing your status level.  You also need to include your Gold Passport number, of course.

Park Hyatt Zurich exterior

Hyatt may not honour your request.  Demand for this is probably far higher than they expected.  There is also some backlash from existing Diamond members who see their benefits being undermined for the next 15 months.

For the sake of five minutes to put together an email and a screenshot, however, I would do it.  There are not a lot of Hyatt properties in Europe but the ones they have are excellent.  A couple of days in Nice or Cannes at their seafront hotels with a guaranteed suite upgrade and late check-out would not be the worst way to spend a weekend.  Park Hyatt is probably the best upmarket hotel brand owned by a major chain and many of the Grand Hyatt and Hyatt Regency hotels are also very well regarded.

If you have a mid-tier card (Hilton Gold, IHG Platinum) then there are some reports of getting matches to Hyatt Platinum.  This only requires five stays, however, and the benefits are not substantial – it is worth doing if you have a Hyatt stay planned but not necessarily worth the trouble otherwise.  You won’t be moving stays over to Hyatt just because you are now Platinum.

(Photos: Park Hyatt Hamburg – a regular haunt of ours, Hyatt Regency The Churchill London – where I have been for a couple of events recently, Park Hyatt Zurich – as reviewed on HFP.)

(Want to earn more hotel points?  To see our complete list of promotions from the major chains, click here to visit our ‘Hotel Promos’ page or use the link in the menu bar at the top of the page.)

Comments (36)

  • Malcolm says:

    I’m Patinum Premier Elite (the top tier) in Marriott Rewards and Hyatt insulted me by only offering me (middle tier) Platinum in Hyatt Gold Passport which is nowhere near the same in terms of benefits.

    Hilton HHonors social media also recently claimed they would match my tier, but then backtracked after an email exchange during which they were evasive and far from transparent. They eventually admitted they would not directly match to their top tier HHonors Diamond staus, but would set me a personalised “challenge” to obtain it. I assume this was lower qualifying criteria than normal but didn’t bother to find out!

    Hyatt’s socila media activity is poorly thought out. They have simultaneously managed to alienate both their existing customers (who have already qualified for their tier level through activity) and also potential new customers (who are frequent guests with competitors) by expecting them to take a downgrade in their tier level if they switch brands.

  • Andrew says:

    Just got this response on Twitter

    We are only offering Diamond status to SPG Platinum members. SPG Gold, Hilton, Marriott, and IHG (any level) would match to Platinum membership status. Please email a screenshot of your activity page with a competitor (with 1 eligible stay this year) to [email protected]. We have a lot of requests and expect a 48 hour response time for requests. We will be happy to match your status accordingly. Thanks for choosing Hyatt, welcome back! ^as

  • DW201 says:

    Ive just sent my Diamond status and activity from Hilton over with a note that Im thinking of defecting…. I dont actually have a hyatt account so didnt include one. Do we reckon they will open one for me?

  • DW201 says:

    FYI:

    Thank you for your interest in Hyatt Gold Passport. We have received your recently submitted request for membership and review of your tier status, and will get back to you within the next 14 business days.

    We appreciate your patience during this time and sincerely apologize for any inconvenience this delay may cause.

    • Nadeshka says:

      I got identical copy+paste response today from my request on the 22nd. Am matching against Hilton Honors diamond…

  • d4ve says:

    Just got confirmation of Diamond Status match based on IHG Spire, evidence of a couple of stays and a polite email!

    • Simon says:

      I got offered a hyatt status match of platinum for my IHG Spire. Disappointing…

  • Nadeshka says:

    Hilton diamond was matched to Hyatt platinum. Better than nothing but still, I’m a little disappointed as we have a 1 month stay in Asia next year and would definitely have moved stays to their hotels with those benefits!

  • Brian says:

    Hi Raffles, so I have had Hilton Diamond for three years. I have just had confirmation from Hyatt this morning that they will give me Platinum only. It was worth the chance and the email, but unfortunately they won’t give me Diamond, I am only two stays away from retaining this for another year with Hilton. Lets hope I get the 100,000 bonus points again for retaining it :).

    Thanks
    Brian

    • Rob says:

      I am expecting the same from my IHG Spire ….

      • NickS says:

        Just heard back from Hyatt and got Platinum. As others said better than nothing but Hilton gave me Diamond last week so guess I’ll now be using Hilton over Hyatt! Missed opportunity Hyatt….