Maximise your Avios, air miles and hotel points

New Avios earning partner – Direct Ferries

Links on Head for Points may pay us an affiliate commission. A list of partners is here. has a new earning partner – Direct Ferries.

You can visit their website here.

Direct Ferries is a central booking site for 137 ferry companies around the world.  From the UK, they work with companies such as Brittany Ferries, P&O Ferries and Stena Line, as well as Eurotunnel.

The scale of the site is impressive.  You can book 1,770 ferry routes covering 516 ferry ports, connecting you to over 169 countries and islands.

The Avios earning rate seems decent – you will earn 4 Avios points for every £1 spent.

There is no special booking link.  Book as usual on the main Direct Ferries site.  When you create an account with Direct Ferries you will find a box to enter your Avios number.  Once done, you will automatically be credited with points from all of your bookings.

Remember that this is an partnership and not a British Airways Executive Club one.  You will need an account.  The points you earn can easily be moved across to BA afterwards using the ‘Combine My Avios’ function on

British Airways BA Amex American Express

How to earn Avios from UK credit cards (September 2021)

As a reminder, there are various ways of earning Avios from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards. Both have increased sign-up bonuses until 2nd November 2021:

British Airways BA Amex American Express card

British Airways American Express

10,000 Avios for signing up, no annual fee and an Economy 241 voucher for spending ….. Read our full review

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

40,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points and an unbeatable set of travel benefits – for a fee Read our full review

The 30,000 points bonus on Amex Gold runs to 9th November 2021. The 60,000 points bonus on The Platinum Card runs to 2nd November 2021.

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies. This card has a limited time offer of 60,000 Avios when you sign up:

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

60,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (48)

  • harry says:

    You’d have been much better off switching to E.ON on the last collective deal – which HFP reported

    I switched the time before – and completely forgetting the Avios on top – the gas/ elec cost was by far the cheapest fix in the market at the time, saving me over £150 ISTR – & I was already on a very competitive fix.

    Look out for the next one – I had a quick look & couldn’t see anything – but pattern was September…November…next?

    • signol says:

      We’re only with Utility Warehouse as they were the incumbent when we moved in, in the summer 🙂 So no fixed period, but they are still currently the cheapest with our electricity only Economy 7 tariff.

  • Anon says:

    Shame, doesn’t look like they do Calmac, was planning a Scottish western isles trip this spring…

    • Liz says:

      If you phone they will probably be able to book it for you and give you 2 Avios per £ – every little helps. We booked via Avios for our recent Ornkey trip – it was through Direct Ferries but we only got 2avios/£ back in November.

  • Oleg says:

    Thanks for the heads up!

  • David says:

    We use P&O ferries twice a year normally (overnight sailings from Hull), and used to book via the AA (for a ~10% discount) but if we needed to make changes to the booking, we found P&O obstructive and unhelpful. This was in sharp contrast to their helpfulness when we’d booked directly with them.

    I didn’t like their tactics, but they serve an ideal route for us, so we now book directly with P&O. This may be worth factoring into the equation… But I’m tempted to give Direct Ferries a try!

    • Kris says:

      Odd. We use Donegal Travel to book P&O for Irish Sea crossing. They’re always cheaper than direct and have changed sailings a couple times now with now bother.

  • Keri says:


    My daughter’s finance booked ferry tickets recently with Direct Ferries.

    When it came to the pop up asking him for his Avios number, (he is not a member and neither is my daughter) he asked her if she wanted to join Avios in order to start saving Avios and in order to get those which will be awarded with the booking he was making.

    My query is :-

    My daughter is not the lead passenger – she is the 2nd one

    although her fiancé put himself as the lead passenger and my daughter gave her email address for the booking and all correspondence, will she still get the Avios, as up to now, nothing has been credited into her new Avios account.

    Many thanks

    • Keri says:

      oops – that should read fiancé … lol

    • Rob says:

      It depends on whether Direct Ferries just sends Avios a list of account numbers to credit, or if they also send surnames (and if they then must match). We don’t know this.

      • Keri says:

        Thank you

        I was wondering because on your information at the top of the page it says :-

        There is no special booking link. Book as usual on the main Direct Ferries site. When you create an account with Direct Ferries you will find a box to enter your Avios number. Once done, you will automatically be credited with points from all of your bookings.

        Does this mean that the points go onto your ferry account before transferred to Avios ?

        and by saying automatically be credited, that sounds like soon . if that is the case, then there is nothing in her new Avios account.

        oh well…. 🙂

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