Long-term Head for Points readers will remember that I did a review of the Corinthia Hotel in London last year after the hotel let me have a tour of its facilities and suites.
It is a genuinely impressive piece of work. It is probably the most luxurious new hotel to open in London in the last 20 years (although I haven’t been inside the ‘gutted and rebuilt’ Lanesborough yet) and it is well worth popping in if you are passing, if only for a drink.
Whilst the hotel is surprisingly big, the branding is very low key and it is easy to miss. It is on Northumberland Avenue – if you come out of Embankment tube station and turn right under the bridge, it is in front of you as emerge, opposite the theatre. The website is here if you want to learn more.
Corinthia has a sale starting today if you are looking to treat someone to a special weekend in London. If you book before 24th March for stays before the end of the year, you can lock in a discount of 30% on the Best Available Rate.
The deals at their other five-star European hotels are even better although these properties are not at the same level of opulence as London.
For stays at the Corinthia hotels in Malta, Budapest, Lisbon, Prague and St Petersburg, you will save 50% on the Best Available Rate for bookings made during the sale.
The company has also, interestingly, launched special deals for booking direct. For London, as you can see, you get free wi-fi and priority for upgrades. Budapest offers early check-in, late check-out, priority for upgrades and some other bits and pieces. It is all part of the fight that major hotel groups are having to entice customers away from Expedia etc due to the huge commissions those groups demand.
You can’t earn Avios when you stay with Corinthia. It is a member of Global Hotel Alliance, however, which has its own loyalty programme. Members of the Lufthansa Miles & More programme can earn 500 miles per GHA stay – that is their only airline partnership.
Subscribers to Business Traveller magazine get free Platinum level membership of the GHA Discovery programme as I outlined in this article. That said, my gut feeling is that Corinthia would prioritise direct bookers who are due extra benefits under their ‘direct booking bonuses’ scheme over GHA status members who book via the GHA website.
You can book the sale deals via the Corinthia website here. I am hoping to do some interesting things with Corinthia on HFP during 2016 so keep an eye out.