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What would a new British Airways credit card look like in the 0.3% interchange fee world?

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Last weekend I discussed the closure to new applicants of the IHG Rewards Club Visa credit cards, issued by Barclaycard.

I used the article to examine strategies that credit card companies may now use to make their products attractive, given that it is now virtually impossible to make any money off your purchases (0.3% merchant fees don’t get you far) and that loyalty credit card holders rarely pay interest.

In the new credit card environment, this is what I think you need:

an annual fee, unfortunately

some benefits provided by the travel company, partly funded by the annual fee and partly funded by their desire to keep their logo in your wallet

an incentive to put a significant amount of expenditure through the card

a relatively modest earning rate day to day

British Airways BA Amex cards float 2

I began to think what a new super premium British Airways American Express card would look like.

Would it even be an American Express card?  With Amex interchange fees now capped at 0.3% on their co-branded cards, BA gets all of the downside of limited Amex acceptance with none of the upside that comes from fatter fees.  Unfortunately, a new IAG-wide Amex deal has only recently been agreed.

The British Airways Premium Plus card is probably the most successful travel card in the UK.  This is not just because of the BA link – it is because of the 2-4-1 voucher that comes with it.  No other airline has had the nerve to match it.  Some, slightly pathetically, have pretended to introduce equivalent 2-4-1 vouchers (looking at you, Virgin and Emirates) but these are virtually impossible to redeem for practical or financial reasons.

So, where would we go with a new card?

Let’s call it the British Airways Even More Premium American Express.

These are my initial thoughts.  My card would, by definition, be very exclusive because – frankly – the market doesn’t want modest spenders now.  Put £500 per month on your credit card and it only generates £1.50 of interchange fee.  That hardly covers the cost of posting your statement and handling your payment, let alone the cost of lending you money interest free for up to 56 days and paying for some miles.

I want a simple but compelling package for my new card.  How about:

an annual fee of £300

1.5 Avios per £1 (with the free BA card cut to 0.5 Avios per £1 and the Premium Plus cut to 1 Avios per £1)

a 2-4-1 voucher at £10,000 of spend, as now

British Airways Executive Club Bronze status for free as long as you hold the card

British Airways Executive Club Silver status if you spend £20,000 within a card year

British Airways Premium Plus

There are obvious snags with my card, of course:

It has no attraction at all to current Silver or Gold card holders – we would need to know what % of current BAPP cardholders were Silver or Gold first.  If it was 20% or less, which it probably is, it would still leave a large potential market for this product.

How would it fit with your British Airways membership year?  If you hit Silver in the first month of your membership year you get 26 months of status.  Hit it in the last month and you only get 16 months.  There would be a skill in lining up your Amex card year and membership year to best advantage.  On the other hand, if you were confident that you could hit £20,000 of spend every year then it wouldn’t matter as you would retain permanent Silver status regardless.

BA would lose revenue from passengers who no longer need to chase tier points – but would gain some from people who move travel to BA because they would now have lounge access.  In particular, it may win back customers who walked away after the tier point changes last year made it virtually impossible to gain Silver with just short haul flights.

I’d love to add 0% foreign exchange fees to my card benefits but that is hugely unlikely.  It is the only way apart from the fee that the issuer would make any money from me.

There is nothing clever or complex about my card.  That was done on purpose.  The easier it is to understand, the more it will appeal.

I would get such a card if it existed.  Spending the £20,000 would be possible and my vanity would encourage me to pay £300 to get a permanent British Airways Silver card.  This is despite the fact that I rarely fly Economy anyway – but the benefit of free seat selection would mean it pays for itself.

If you have any ideas for your own new BA card – remembering that the benefits need to be funded from a paltry interchange fee and the annual fee – please share them below.

Want to earn more points from credit cards? – May 2022 update

If you are looking to apply for a new credit or charge card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards. You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

The Platinum Card has doubled its sign-up bonus to 60,000 Membership Rewards points, which convert to 60,000 Avios or other airline miles, if you apply by 1st June 2022.

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review

American Express Amex Gold

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points (SPECIAL OFFER) and an unbeatable set of travel benefits – for a fee Read our full review

Virgin Rewards Plus credit card

Virgin Atlantic Reward+ Mastercard

30,000 points bonus (SPECIAL OFFER) and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

Amex Platinum Business American Express

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Capital on Tap Visa card

Capital On Tap Business Rewards Visa

10,500 points bonus – the most generous Avios Visa for a limited company Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback credit card

1% cashback (3% on business travel for four months) and no annual fee Read our full review

Comments (114)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • luke says:

    the Barclaycard IHG visas are back on the barclaycard website! great news, but how strange!


    • Rob says:

      That is bizarre. Especially as a reader was told by the call centre today that existing cards were going to be withdrawn (not that you should trust call centres).

    • Jonathan says:

      I’m not seeing any apply links on the Barclay card site. In fact if you go to reward cards on their site only the Hilton and Freedom card are listed. Its only the links from HfP credit card page that get you to the IHG pages.

  • Mark says:

    Definitely would be interested in something like this. Status or better still tier points towards status would make a higher fee worth it to me… 300 for a £10K spend would be enough to entice me into flying enough with BA and partners to get another 300 for worthwhile benefit from Silver. As mainly a leisure traveller that’s achievable whereas 600 is a struggle.

  • Talay says:

    I don’t see Amex Platinum being diluted with BA branding so either it ends now or their is a revamp with a free card at the bottom and perhaps a more expensive one priced accordingly.

    They are not going to overly complicate matters with X status or tier points but Silver would be a good idea perhaps. Changing their metal would impress me more though.

    The real worry is how to replace income. If I spend £50,000 on Amex at 1.5% commission for them then I generate £750. If that is reduced to 0.3% then it becomes £150 and as stated, that is fairly near the cost of funding and management expenses. Charging me another £200 on a card is not going to cover any of that lost income if extra benefits are being offered.

    Another thought is a more exclusive card, around £750/1000 but I doubt there is a desire to usurp Amex platinum either.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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