I normally do not recommend buying Avios unless you need to ‘top up’ an account for an immediate redemption. With a few exceptions, buying a large proportion of the miles you need is rarely a good deal.
Note that you need to log-in to see details of the bonus offer. Without logging in, the page just shows the standard pricing.
The deal does not seem to be targetted – I see it on my account but I haven’t received an email about it.
There is no minimum purchase. Even a 2,000 Avios purchase gets you 800 bonus Avios.
At the top end, you will be paying €1,800 for 140,000 Avios (100,000 + 40%). Given the weak £, this works out at exactly 1p per Avios, based on £1,393. You would need to add a 3% foreign exchange fee to this price if your credit card has one. Smaller quantities would be pricier.
I would not usually be a buyer, even at this price. 1p per Avios is usually my (very conservative) target value when I redeem so I don’t like paying that much to get them.
However, it may well make sense for you if:
you have a specific redemption in mind where you know you will get over 1p per point of value
you value the ‘easy points’ aspect of this offer (no need to visit Tesco, apply for a new credit card etc etc)
You MUST have been an Iberia Plus member for 90 days before you can transfer your bought points across to BA.
You must also have earned at least one Avios in the account before you can buy points (one easy option is a small Amex Membership Rewards transfer, or credit a flight, hotel stay or Avis rental).
If you have never earned an Avios via Iberia Plus then you are stuck and cannot buy until a transaction has gone through your account – and that won’t happen in time for Sunday.
How to earn Avios from UK credit cards (July 2021)
As a reminder, there are various ways of earning Avios from UK credit cards. Many cards also have generous sign-up bonuses!
There are two official British Airways American Express cards:
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:
We also recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card:
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
(Want to earn more Avios? Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)